The document discusses Moving People Analysis, a solution from DiGiX that uses Bluetooth technology to anonymously track metrics like footfall, duration of stays, flow patterns, and returning visitors. The system uses Bluetooth receivers to passively measure approximately 10-15% of people in an area. It can track these metrics in real-time and provide reporting tools to analyze foot traffic patterns on an hourly basis. Examples of reports include zone interactions, peak/low areas, and numbers of visitors and return visits. The solution aims to help customers act on knowledge gained from anonymous foot traffic analytics.

1. Where did they come from?
Where do they go to?
How long did they stay?
And when?
Moving People Analysis
Acting with knowledge

2. 4 Questions, 1 Solution
Moving People Analysis from DiGiX
• Blue tooth technology
• 10 – 15 % of population measurement
• Simple set-up
• Fixed or temporary installation
• The right analysis reporting tools
• Real-time measurement
 Acting on knowledge !

3. Moving People Analysis
What do, can we measure ?
• Footfall - how many people are passing through your zone or site
• Duration – how long to they stay for
• Flow control – what entrances/exits are used, what paths
are taken through stores, shopping centers or streets ?
• Returning devices
All this per hour time interval
 Acting on knowledge !

4. Moving People Analysis
What instruments do we use ?
• Blue tooth receivers on battery pack or 220V
• Special designed reporting software
– With on-line capabilities
– Dynamic parameters
– Personal login
– Easy to use
 Acting on knowledge !

5. Moving People Analysis
What cannot we do ?
• Gather personal information like telephone numbers, names
This can be combined with proximity marketing/messaging via
(private) WiFi, 3G or bluetooth (Opt In/out method)
– Tourist information (multimedia, pdf, …)
– Coupons, …
 Acting on knowledge !

6. Examples of Reporting
Zone interaction

7. Examples of Reporting
Peak & Low area’s

8. Examples of Reporting
Footfall (How many)
In Numbers
Per hour
Per day

9. Examples of Reporting
How long did they stay ?
How many came back ?

10. DiGiX’
Moving People Analysis
Contact us for more info:
Dan : +32 495 25 58 75 (Dan@digix.be)
Stefan: +32 475 41 44 39 (Stefan@digix.be)
Act on knowledge