History of Apple Inc. The revolution of selling products by apple. gathered information by Pouya Heydari

1. FABRIKAM
Apple Inc.
T h e r e v o l u t i o n o f s e l l i n g a p p l e ’ s p r o d u c t s

2. FABRIKAM
How Apple
Started
A b r i e f s t o r y
2

3. FABRIKAM
Apple Computer Inc.
E v e r y S u c c e s s n e e d s a b e g i n n i n g
• Was founded in 1976
• Co-founders were Steve Jobs – Steve Woznick and Ronald Wayne
• Initial fund : Wozniak sold his calculator for 500$ and Jobs sold his
car for a couple of hundred dollars – around 1000$
• Company’s location : Job’s garage
• Wozniak was the inventor and producer of computers
• Jobs were good at negotiation and selling things
• They named the company Apple to Beat the Atari company in paper
phone books !
3

4. FABRIKAM
Apple I
T h e b e g i n n i n g
4

5. FABRIKAMFABRIKAM
Why People Liked Apple I
A p p l e 1
• One of the firsts computers that allowed customers to use
a TV as the output screen
• It was fully assembled
• Users needed nothing but a TV to work with that
• It needed less circuits than other computers
A l t a i r 8 8 0 0
• Needed a teletype to use it
• Cheaper ones weren’t fully assembled
• You only were able to see the output on paper
• You had program it’s ROM with some buttons and LED’s
• You had to program it with dotted papers
5

6. FABRIKAM
Apple I Computer
S t o r y o f t h e f u n d
• The designing price was 1000$
• Every chip was cost 20$
• Woznick was thinking about selling each chip 40$
• So after selling 50 chips, they could have make profit
6

7. FABRIKAM
But…
• They only had around 1000$ and making 50 chips would have cost around 2000$
• No one gives them any money
• Banks also refused to help
7

8. FABRIKAM
Apple I Computer
S t o r y o f t h e f u n d
• Jobs made a contract with computer shop to sell 50 complete
computers
• They only could make a prototype chip! Not more ! And in fact, it
didn’t work even!
• Jobs convinced the shop’s manager to give them whole completed
computers with the price of 500$ each
• Shop was allowed to sell each computer 666.66$
• They made 200 units of Apple I and managed to sell all except 25
units
• They made everything by their hands, even the computer box !
• It became the standard to produce a computer
8

9. FABRIKAM
Apple II
T h e r a i s e
9

10. FABRIKAM
Apple II Series
S t o r y o f t h e r a i s e
• It brought colors to computers
• Monitor was included
• User didn’t need to buy or do something special to use it
• It had 2 Disk II slots (like floppy disks) – before that a cassette
• Targeted users at home not businesses
• Initial release : 1977
• Last release : 1993
• Around 6 million Apple II were sold
• They sold it with discount to schools and universities and companies
10

11. FABRIKAM
Apple III
T h e f a l l b e g i n s
11

12. FABRIKAM
Apple III
S t o r y o f t h e f a i l u r e
• Apple’s first failure
• Initial release : 1980
• Last release : 1985
• Around 75.000 Apple III were sold
• They recalled 15.000 of them
• It had serious problems
• IBM’s first inexpensive PC with MS-DOS introduced in 1981
• In 1984, IBM made $4billion annual revenue from PCs
12

13. FABRIKAM
Lisa
T h e f a l l c o n t i n u e s
13

14. FABRIKAM
Lisa
S t o r y o f t h e f a i l u r e
• First computer with GUI, mouse and icons
• Price : $9995
• Initial release : 1983
• Last release : 1985
• 100.000 Lisa were sold
• A failure because of the price
14

15. FABRIKAM
Macintosh
T h e r i s e a f t e r t h e f a l l
15

16. FABRIKAM
Macintosh
S t o r y o f t h e r i s e
• A big success
• It was in competition with Microsoft Pc’s and Commodore 64
• They spent at least $5million for TV advertisement
• They offered a plan which customers could test a Macintosh for free
for a day
• The best choice for video industry because of adobe programs
• Price : $2495
• Introduced in 1984
16

17. FABRIKAM
Everything were fine…
• The board fired Steve jobs in 1985 because he believed they should make the Macintosh an alternative for IBM PC.
• In 1989 made first laptop that is fundamental of laptops and wasn’t successful
• In 1991 they made PowerBook the second laptop and it was very successful
• Windows 3.0 was introduced and provided better GUI for PC’s
• Macintosh was too expensive
• They introduced first PDA
• During the absence of Steve jobs, because of poor marketing, apple wasn’t able to sell computers. (some times the computer was
cheaper than a PC with that specifications.
17

18. FABRIKAM
Jobs returns...
S t o r y o f t h e r e t u r n
• Jobs returned on 1997
• Firstly, he introduced apple store
• Secondly, he made a deal with Microsoft : Microsoft was committed
to invest $150 million and also publish office package for macs for at
least 5 years
• He introduced iMac in 1998. it was a big success and sold 1million
units each year
• He introduced iBook and PowerMac in 1999. they get very popular
• iBook was using wireless LAN and helped this technology to be
known
• Introduced OS X at 2001. It inherited security and stability of Unix
but with a really nice GUI 18

19. FABRIKAM
A big decision
• In 2001 , Jobs decided to open retail stores in the USA
• Jobs made this decision to fix the poor marketing problems
• It led to opening 465 stores till 2015!
19

20. FABRIKAM
iPods
S t o r y o f t h e r e v o l u t i o n
• In 2001 apple introduced first iPod
• It could save 1000 songs
• It was the biggest success
• Apple sold a lot of iPods that convinced apple to develop iPod series
• In 2005 Jobs said that 76% of the apple’s revenue is from music
devices
20

21. FABRIKAM
iTunes
S t o r y o f t h e r e v o l u t i o n
• Launched in 2003
• It was a place to sell songs
• After some time they added TV shows and series too
• In 2010 , they celebrated selling 10 billionth song
21

22. FABRIKAM
Some important changes
2001 - 2007
• In 2000 apple started iTools web services ( mails , cards , …)
• Apple stopped using colored plastics
• Started using aluminum
• Started using Intel processors
22

23. FABRIKAM
But, step aside!
iPhones are coming!!!
23

24. FABRIKAM
iPhone
S t o r y o f t h e r e v o l u t i o n
• In 2007 Apple changed its name to Apple Inc.
• In 2007, Jobs introduced the first smart phone!
• It was a mixture of iPod, Apple TV and Macintosh
• It caused Apple to overtook Microsoft’s stock market value in 2010
• In 2010 Apple introduced iPad, and in the same year stated that
iPads were selling more than iMacs and MacBooks
• Apple sold 6.124.000 units of iPhone in 2008!
• Price : $499 and $599
24

25. FABRIKAM
Conclusion
• Think different and be creative
• Don’t underestimate rivals
• Don’t afraid to be the first
• Don’t forget low-income people
• Learn negotiation skills
• Style matters!
25

26. FABRIKAM
TITLE GOES HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut
gravida eros erat. Proin a tellus sed risus lobortis sagittis eu
Apple Campus 2

27. FABRIKAM
THANK YOU
W W W . H E Y D A R I I . I R
Po u ya H e y d a r i
+ 9 8 9 1 2 9 3 5 4 0 3 9
Po u ya h e y d a r y @ g m a i l . c o m