This document summarizes EMC's position in the data storage market and strategies for capitalizing on emerging trends in big data and cloud computing. EMC is a global leader in data storage and management, with over $21 billion in annual revenues and over 50,000 employees. It has established leadership positions in various storage segments through both organic research and acquisitions. EMC is pursuing a dual innovation strategy of internal R&D and technology acquisitions to expand its portfolio and lead the transition to cloud and big data solutions. This includes over $24 billion invested in R&D and acquisitions from 2003 to present. EMC aims to help customers address the challenges of rapidly growing data volumes and IT budget constraints by transforming

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EMC & BIG DATA
LIMA | JULY 3rd 2013
Guillermo Moya
Country Manager
Chile&Peru
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Partners
Services and Consulting
Full range of complementary services;
examples: Accenture, BearingPoint, and
CSC
Global Alliance
Jointly define, test, integrate, deliver, and
support; examples: Microsoft, Oracle,
SAP, and Cisco
Service Providers
Access to innovative, scalable
infrastructure services; examples: Fujitsu
Services, Bull, Dimension Data
Channels
Specialized expertise to build unique
solutions; examples: Fujitsu Siemens,
Unisys
EMC Overview
EMC at a Glance
• Revenues (2012): $21.7B
• Projected Revenue (2013): $23.5B
• Fortune 500 Rank (2012): 152
• Employees: ≈ 53,500
• Countries with EMC
operations: 85
• R&D investment (2012): ≈ $2B
• Total cash and investments
(2012): $11.4B
• Market capitalization:
~$52B (1/30/13)
• Founded: 1979
Recognized
Leadership
• #1 external storage
• #1 external RAID
• #1 networked storage
• #1 NAS
• #1 total storage software
• #1 storage management
software
• #1 device management
software
EMC is a global leader in enabling businesses and service providers to transform their operations and
deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing.
Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT
departments to store, manage, protect and analyze their most valuable asset — information — in a more
agile, trusted and cost-efficient way.
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Long-Term Results : 2007-2012
2007 2012 5 Yr Change CAGR
Revenue $13.2B $21.7B 64% 10%
Op Income $2.3B $5.4B 130% 18%
Op Income % 17.7% 24.9% 720 bps 18%
EPS $0.88 $1.70 93% 14%
Free Cash Flow $2.2B $5.0B 129% 18%
(Non-GAAP)

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Our Report Card
EMC 21.54
EMC 25.30
$20,00
$22,00
$24,00
$26,00
$28,00
$30,00
EMC Share Price Up 17.5%
1/1/12 - 12/31/12
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We Led The Agenda For:
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Top Trends Driving 2013 IT Spending
Source: Barclays CIO Survey, October 2012

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Research &
Development
Dual Innovation Strategy
Technology
Acquisitions
12%
Investment
10%
Investment
“String Of Pearls”
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Our Journey to the Cloud/Big Data
EMC cumulative 8 year technology investment
R&D $10.5B
M&A $14B
2003
AND BEFORE
2005
2007
2009
ENTERPRISE
STORAGE
Virtualization
JOURNEY
TO THE
CLOUD
2011
CLOUD &
BIG DATA
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Data Domain, Avamar, NetWorker
VNX
VNXe
VMAX
VMAXe
Greenplum
Ionix
VPLEX
vShield
vCloud
Director
Isilon Atmos
The EMC Product Portfolio
View
ENTERPRISE APPLICATIONS BIG DATA APPLICATIONS

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Disruptive Technology Trends
MOBILE BIG DATACLOUD SOCIAL
T R U S T
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Source: Forrester Research, Inc., IT Budget Allocations:
Planning For 2011, December 3, 2010
73%
Maintain
27%
Invest
IT Challenges
• IT Budget Dilemma
• Data Growth
• Application Unavailability
• Human resources
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The Data Deluge This Decade
2009
0.8 Zettabytes
INFORMATION
GROWING
2020
44
TIMES
LARGER
35.2 ZB
Source: IDC Digital Universe Study, sponsored by EMC, 2011
WORLDWIDE IT STAFFING WILL
GROW BY
LESS THAN
50%

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BIG DATA
TRANSFORMS BUSINESS
Increase
Revenue
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Geophysical
Exploration
Big Data Has Arrived
Video SurveillanceMobile Sensors
Medical Imaging
Gene
Sequencing
Video RenderingSocial Media
Smart Grids
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Mainframe, Mini Computer
Terminals
LAN/Internet Client/Server
PC
Mobile Cloud Big Data Social
Mobile Devices
MILLIONS
OF USERS
THOUSANDS
OF APPS
HUNDREDS OF MILLIONS
OF USERS
TENS OF THOUSANDS
OF APPS
BILLIONS
OF USERS
MILLIONS OF
OF APPS
Source: IDC, 2012

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Location & Types Of Big Data
Structured Data
Unstructured
Data
Enterprise
Forecast
Data
Location
Data
Credit
Data
Shipping
Data
Social, Video Data
Partner Public
10101010100101010
011001010101110010
1101010100101011111
Telemetry
Data
Location & Types Of Big (& Fast!) Data
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New Apps Are Built In New Ways
Social & Primarily Accessed
By Mobile Devices
Public
Cloud
Deployed On A Software-Defined
Cloud Infrastructure
Developed With Modern
Programming Tools &
Data Fabrics
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Alianza EMC
• PowerData empresa especializada en la gestión datos
hace una alianza con EMC en España
• Decide apostar por EMC por ser líder de mercado, por su
visión y por su clara estrategia para temas de Cloud y
BigData
• Destaca la neutralidad de su portafolio de soluciones
para BigData
• En 2012 decide exportar dicho acuerdo a todas sus
filiales en LATAM

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THANK
YOU!