Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Marketing Research Process Diagrams
1. MARKETING RESEARCH
MARKET
RESEARCH
Price analysis
Target market
analysis
Domestic
competition
Competitive
analysis
Location
analysis
report
SWOT
analysis
report
Marketing
plans
Identity
trends
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
2. MARKETING RESEARCH
MARKET
RESEARCH
Price analysis
Target market
analysis
Domestic
competition
Competitive
analysis
Location
analysis
report
SWOT
analysis
report
Marketing
plans
Identity
trends
Marketing plans.
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Identity trends.
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3. MARKETING RESEARCH
MARKET
RESEARCH
Price analysis
Target market
analysis
Domestic
competition
Competitive
analysis
Location
analysis
report
SWOT
analysis
report
Marketing
plans
Identity
trends
Price analysis.
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it with your own text.
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Target market analysis.
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4. MARKETING RESEARCH
MARKET
RESEARCH
Price analysis
Target market
analysis
Domestic
competition
Competitive
analysis
Location
analysis
report
SWOT
analysis
report
Marketing
plans
Identity
trends
Domestic competition.
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own text. Go ahead and replace
it with your own text.
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Competitive analysis.
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own text. Go ahead and replace
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5. MARKETING RESEARCH
MARKET
RESEARCH
Price analysis
Target market
analysis
Domestic
competition
Competitive
analysis
Location
analysis
report
SWOT
analysis
report
Marketing
plans
Identity
trends
Location analysis report.
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own text. Go ahead and replace
it with your own text.
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SWOT analysis report.
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own text. Go ahead and replace
it with your own text.
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6. MARKETING RESEARCH
MARKET RESEARCH
Problem identification
research
• Market potential research
• Market share research
• Image research
• Market characteristics
research
• Sales analysis research
• Forecasting research
• Business trends research
Problem identification
research
• Segmentation research
• Product research
• Pricing research
• Promotion research
• Distribution research
7. MARKETING RESEARCH
MARKET RESEARCH
Problem identification
research
• Market potential research
• Market share research
• Image research
• Market characteristics
research
• Sales analysis research
• Forecasting research
• Business trends research
Problem identification
research
• Segmentation research
• Product research
• Pricing research
• Promotion research
• Distribution research
8. MARKETING RESEARCH
STAGE 1
Problem definition
STAGE 2
Research design developed
STAGE 3
Data collection
STAGE 4
Data analysis
STAGE 5
Report presentation
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9. MARKETING RESEARCH
STAGE 1
Problem definition
STAGE 2
Research design developed
STAGE 3
Data collection
STAGE 4
Data analysis
STAGE 5
Report presentation
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10. MARKETING RESEARCH
STAGE 1
Problem definition
STAGE 2
Research design developed
STAGE 3
Data collection
STAGE 4
Data analysis
STAGE 5
Report presentation
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your own text.
11. MARKETING RESEARCH
STAGE 1
Problem definition
STAGE 2
Research design developed
STAGE 3
Data collection
STAGE 4
Data analysis
STAGE 5
Report presentation
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your own text.
12. MARKETING RESEARCH
STAGE 1
Problem definition
STAGE 2
Research design developed
STAGE 3
Data collection
STAGE 4
Data analysis
STAGE 5
Report presentation
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your own text.
13. MARKETING RESEARCH
STAGE 1
Problem definition
STAGE 2
Research design developed
STAGE 3
Data collection
STAGE 4
Data analysis
STAGE 5
Report presentation
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your own text.
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your own text. Go ahead and
replace it with your own text.
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your own text.
14. MARKETING RESEARCH
MARKET
RESEARCH
Price analysis
Target market
analysis
Domestic
competition
Competitive
analysis
Location
analysis
report
SWOT
analysis
report
Marketing
plans
Identity
trends
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
15. MARKETING RESEARCH
MARKET RESEARCH
Problem identification
research
• Market potential research
• Market share research
• Image research
• Market characteristics
research
• Sales analysis research
• Forecasting research
• Business trends research
Problem identification
research
• Segmentation research
• Product research
• Pricing research
• Promotion research
• Distribution research