Enter the headspace of your target market and strategize with Power...

2. Entering the headspace of your target market-
Powerhouse Advertising believes that staying tuned in to your brand’s relationships with its target
audience should be like surfing the metaphorical wavelengths’ emanating from their minds by
being as relevant and meaningful to them as possible. It is also about understanding what frame of
mind formed those waves to begin with.
Applying the insights we gain by empathising with the audience through our processes, is highly
valuable. Likeability and memorability are crucial to marketing effectiveness and are generally
achieved with a consistently interesting brand personality, corporate identity and set of marketing
activities.

3. Using social-media platforms to their full potential is another great way of getting to know your
stakeholders. These platforms are tools for research and communication and the professional
management of them according to a brand’s personality may prove invaluable.
Social-media also provides many insights into generational mind-set changes such as Generation-
Y’s, “Reviews.” oriented brand/product influence. (For example, applications such as Zomato and
Uber create trust among customers by providing a platform for open, transparent reviewing to take
place.)
Powerhouse Advertising believes in doing a lot more than just scratching the social surface but
rather in delving into deeper water and understanding valuable attributes of important individuals.
(For example, researching which publications your clients/consumers read in order to understand
how to appeal to them more and trigger desired emotional responses.)
See, The Art of Emotivation - http://www.bizcommunity.com/Article/196/423/128615.html
Building a brand socially also involves knowing the do’s and don’ts of media-related
communication. Staying within these boundaries of acceptance whilst keeping ones P.R. story
interesting may prove difficult for agencies without the Power.

4. “What’s the sitch?”
Whilst constantly remaining customer-centric, Powerhouse advertising understands that staying
tuned in also has much to do with other internal and external business factors. Being aware of your
internal capabilities, for example, is of significance but having the foresight to know its future
potential is what will allow your business to ride the perfect wave.
Our communicative strategy sessions focus on developing the key value propositions of a business
and branding from inside-out. http://ow.ly/SgXI7 Marketers should visit clients personally, this
habit builds meaningful comradery and helps uncover useful insights.

5. branddevelopment
Adaptation to the constantly evolving swells in the external environment via the
marketing efforts of your business may very well determine which businesses get
dumped on the beach and which one’s do the classic celebratory backflip after
coming out of the barrel.
This could be in the form of keeping up to date with relevant current events and
researching the new trends in the market which affect your business -
This ensures that opportunities are identified and threats are neutralized. We have
found that this knowledge may often provide a means for prospect engagement on
social-media which keeps a brand fresh and trending.

6. We are enthused to leverage proven techniques like the strategy canvas together with existing and
new research to discover the market insights or “A-HA’s” that influence your brand’s positioning and
strategy. By doing this thoroughly, we may identify blind spots and will account for them using
creative solutions.
By studying your competition, understanding your business’ key differentiators and then
strategically positioning your brand through logic of strategy and creativity of design, we enable
your business to remain firmly on its own two feet whilst riding the tides of change.

7. Identifying your brands Blue Ocean space:
The competitive, saturated and choppy nature of the Red Ocean space of the industry in which your
business may find itself can make surfing quite a chore and this is why identifying and tuning in to
a brand’s Blue Ocean space is such a rewarding experience.
You may now be asking yourself, “What exactly is this blue ocean space and how do I get my brand
there?” Well, the answer is simple to state but requires a highly creative and strategic mind-set to
identify these opportunities and integrate effective strategies accordingly. Nevertheless, that
answer is: Blue Ocean Space (http://ow.ly/SgO95), that blissful place where your brand gets to
stand out, flex its muscles and fully potentiate its unique surfing skills for only the biggest crowd
possible! – Just kidding – but not really, because with Powerhouse Advertising you’ll find the
serious answer to be just as desirable and more importantly – attainable by tuning in.
Your growth, our success.
To learn more about Powerhouse’s processes and how they can work for you, visit our website,
poweradvertising.co.za or give the CEO a buzz.
Brian Wright
CEO Powerhouse Advertising
011 100 4104
www.poweradvertising.co.za