Hansa Cequity is a marketing services company that brings together the power of data, analytics, campaign management, digital platforms & services for brands. We bring-in the rigor of left-brain thinking & balance it using the power of intuition through right-brain strategies & delivery for clients.

1. Hansa Cequity
What we do ?
Hansa Cequity is a marketing services company that brings together the power of data, analytics,
campaign management, digital platforms & services for brands.
With a data-driven marketing thinking & strategy, we help companies build intelligent, intuitive & real-time
customer relationships. We enable this by leveraging the power of technology through proprietary
& best-in-class marketing automation & analytics platforms. Our data consultants understand & unify
data from multiple sources, our analysts and customer marketing specialists glean out insights &
understanding of our client's customers or prospects. Our campaign management & digital marketing
consultants then move-in to create meaningful engagement opportunities in a multi-channel
environment.

2. Data Management Platform
Hansa Cequity manages a variety of data from different
sources for our clients.Our data warehouses store over 35
million unique customer profiles. Data specialists at Cequity
have built both server and cloud based platforms to clean,
catalogue, enrich, maintain and manage rich customer
databases.
Our Customer Information Grid offers value adds Like PIN
Codes, Geo tags, ethnicity tags, home and job mover data,
social media overlays and more.

3. Customer Analytics & Insights Platform
Hansa Cequity has built its reputation as one of the leading
data-driven knowledge and insights companies. Our expertise
lies in understanding behavior and uncovering intentions of
people by using data. We offer a range of services to
companies including loyalty analytics, campaign analytics,
customer lifetime value analysis, life stage segmentation, lead
scoring, social media analytics, content analytics and more.
The knowledge and insights we glean from data are presented
in easy to understand dashboards and presentations helping
brands and companies take advantage of the knowledge.

4. Marketing Optimization Platform
Should certain customers get one product offer through a
call center? Should others get a different product offer
through e-mail such that overall sales/profit is maximized?
Did the purchase made by the last customer on a
store/website achieve a client's overall profit goal on a
specific product line, thereby affecting how to market to the
next customer?
Cequity"s Marketing Optimisation Platform answers deep
and fundamental marketing questions using past and real-time
data intelligence to help companies optimize
marketing spends.

5. Campaign Management Platform
Cequity delivers hundreds of customised campaigns
everyday. Our campaigns are served via SMS, email, phone.
direct mail, the web, on-ground and across social media
platforms. Creative technologists at Cequity are able to look
at data in real-time and deliver campaigns that are relevant
and targeted to micro segments of client databases. We
design experiments and test multiple campaigns that can be
delivered and measured, tweaked and scaled depending on
need.
Data and actions from individual campaigns are pooled back
into customer databases to further add to the customer
knowledge that lie In our databases.

6. Digital Experience Platform
Cequity delivers digital experiences for people on digital and
social media channels. We build experiences in the form of
apps, websites and mobile properties.
By analyzing and understanding what works in the digital
and social space we create content.We listen in on
conversations using our online listening platform. We even
create and deliver creative in the form of email,apps, static
and moving content for brands.