15. Introduction
It is an Italian manufacturer of branded chocolate and
confectionery products and it is the third
biggest chocolate producer and confectionery company in the
world.
It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero,
a confectioner and small-time pastry maker who laid the
groundwork for Nutella and famously added hazelnut to save
money on chocolate.
The company saw a period of tremendous growth and success
under Pietro's son Michele Ferrero, who in turn handed over the
daily operations to his sons.
16. ■ . His son Pietro (the founder's grandson), who oversaw global
business, died on April 18, 2011, in a cycling accident in South
Africa at the age of 47. The Ferrero Group worldwide – now
headed by CEO Giovanni Ferrero – includes 38 trading companies,
18 factories, approximately 21,500 employees and produces
around 365,000 tonnes of Nutella each year.
17. Core Value
Loyalty And Trust
Respect And Responsibility
Integrity And Sobriety
Passion For Research And Innovation
Entrepreneurship
Work, Create, Donate
24. Introduction
■ Largest manufacturer of non- alcoholic beverage concentrates and
syrups
■ Largest distributor of non- alcoholic beverage concentrates and syrups
■ Largest marketer of non- alcoholic beverage concentrates and syrups
■ One of the largest corporations in the unites states
■ It owns and licences more than 500 brands, including diet and light
beverages, water, juices and juice drinks, teas, coffees and energy and
sports drinks.
■ Offers more than 500 brands in over 200 countries and territories.
■ Serves 1.6 billion every day.
25. History
■ The Coca-Cola company was originally established as the J.S.
Pemberton Medicine company, a co-partnership between Dr. John Stith
Pemberton and Ed Holland.
■ In 1884, the company became a stock company and the name changed
to Pemberton Chemical company.
■ The company is best known for its flagship product Coca-Cola invented
by pharmacist John Stith Pemberton in 1886.
■ The Coca-Cola formula and brand was bought in 1889 by Asa Candler
who incorporatedThe Coca-ColaCompany in 1892.
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27. COCA-COLA HISTORY -
INDIA
■ The Coca Cola got approval from the Government of India in July 1996
for setting up a company
■ Coca- cola invested US $ 700 Millions.
■ In July 1997 the holding company got permission for its bottling
subsidiaries.
■ The company has stepped forward for reaching 300 millions soft drink
consumers through 700,000 retail outlets In India.
■ Coca-Cola created employment for 1,50,000 people in India.
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34. Conclusion
■ The Coca Cola Company has come a long way from selling a few servings of
carbonated beverages in a pharmacy, to an international scale business.
■ Coca Cola’s commitment to remain at the forefront of the changing social
values in developing their marketing strategy has proven to their advantage.
■ Undoubtedly The Coca Cola Company has developed all the elements
necessary to run a multi-million, worldwide enterprise and refreshes all the
people that come in contact with their products.
