CREATING COMPELLING MANUSCRIPTS
DoMS,ANNA UNIVERSITY, CHENNAI
31/01/2023
DR.C.PRADEEPKUMAR. B.E.,M.B.A.,PH.D.
ASSISTANT PROFESSOR
SREE NARAYANA GURU INSTITUTE OF MANAGEMENT STUDIES
KUMARAGURU INSTITUTIONS- WEST CAMPUS
pradeepkumar.bsmed@gmail.com
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SESSION DESCRIPTION
The Session Introduces Participants to understand the representations of
quality notions of research article and sources of identifying quality research
publications.
Offers A Foundation In constructing the structure of compelling research
article
• SESSION NATURE : CONCEPTUAL AND INFORMATIVE
2

SESSION OBJECTIVES
Skill: Creating
Authoring a Research article by
June 2023
Skill: Evaluation
Objective 1: Identifying relevant
and quality research article
Skill: Analyzing
Objective 2: Efficient reading to
understand the structure &
summary of a research article
3

INSTRUCTIONAL METHODS
• LECTURES
• DEMONSTRATIONS
4

RESOURCES
Software
Tools
Mendeley
Reference
manager
Publish or perish
Sources
Google scholar
Website
Wizdom.ai
editage
5

RESEARCH PAPER STRUCTURE
1. TITLE
2. INTRODUCTION
3. LITERATURE REVIEW–
CONCEPTUALIZATION AND
HYPOTHESES
4. METHODOLOGY
5. RESULTS & FINDINGS
6. DISCUSSION
7. CONCLUSION
8. CONTRIBUTIONS
1. THEORETICAL
2. MANAGERIAL
9. LIMITATIONS & FUTURE
RESEARCH
10.REFERENCE
ABSTRACT
RESOURCE
• ORTINAU, DAVID J. "PRIMER FOR NEW AUTHORS: ON THE
FUNDAMENTALS OF PUBLISHING IN MARKETING
JOURNALS." JOURNAL OF MARKETING THEORY AND

TITLE
• USE CLEAR AND SPECIFIC LANGUAGE
• USE KEY TERMS
• BE CONCISE
• CONSIDER THE AUDIENCE
• 10-15 WORDS IN LENGTH
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

INTRODUCTION
• CLEARLY STATE THE RESEARCH QUESTION OR PROBLEM BEING ADDRESSED
• OBJECTIVE
• COMMUNICATION OF THE PROPOSED RESEARCH CONTRIBUTIONS
• PROVIDE CONTEXT AND BACKGROUND INFORMATION
• INTRODUCE THE MAIN ARGUMENTS
• COMMUNICATING THE RELATIONSHIP AMONG THE CONSTRUCTS
• 500-600 WORDS
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

LITERATURE REVIEW–CONCEPTUALIZATION AND
HYPOTHESES / THEORETICAL BACKGROUND
• SIMILAR STUDIES AND THE DIFFERENCE IN PRESENT STUDY
• STATING THE IMPORTANCE OF OVERALL PRESENT STUDY USING PAST LITERATURE
• THEORETICAL FRAMEWORKS USED IN SIMILAR STUDIES AND JUSTIFICATION FOR
USING A THEORETICAL FRAMEWORK IN THE PRESENT STUDY
• EXPLAIN THE THEORY FIT FOR PROPOSED MODEL
• PROVIDE A CLEAR AND CONCISE SUMMARY
• SUPPORT THE INCLUSION OF EACH CONSTRUCT WITH OPERATIONAL DEFINITION
• SUPPLY CLEAR SUPPORT FOR THE PROPOSED RELATIONSHIPS BETWEEN THE
CONSTRUCTS
• FRAMING HYPOTHESES
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

METHODOLOGY
• TYPE OF RESEARCH
• WHAT AND HOW DATA WERE COLLECTED
• HOW AND FROM WHERE DATA COLLECTION INSTRUMENT WAS CONSTRUCTED OR
ADOPTED/ADAPTED
• NUMBER OF ITEMS IN EACH CONSTRUCT
• SCALE USED
• TARGET POPULATION AND SAMPLE DETERMINATION AND ITS APPROPRIATENESS
• NUMBER OF SAMPLES
• RESPONSE RATE
• WHAT ANALYSIS ARE USED AND HOW IT IS APPROPRIATE
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

RESULTS
• REPORT ALL NECESSARY TABLES (REFER TARGET JOURNAL / TOP RANKED)
• TABLES OF HYPOTHESES TEST RESULTS
• PRESENT THE KEY RESULTS THAT SUPPORT EITHER THE ACCEPTANCE OR
REJECTION OF EACH TESTED HYPOTHESIS ALONG WITH STANDARD CITATION
• DO NOT ATTEMPT TO OFFER REPEATING VERBATIM WHAT IS DISPLAYED IN THE
TABLES
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

DISCUSSION
• EXPLAIN THE INSIGHTS FROM THE OBTAINED RESULT ALONE
“EX:A SOMEWHAT UNEXPECTED BUT WELCOME RESULT OF THE STUDY WAS
THAT PRICE CONSCIOUSNESS NEGATIVELY INFLUENCED SHOWROOMING,
AND RETAILERS MAY NOT NEED TO REDUCE THE PRICE OF PRODUCTS.”
• NO VAGUE OR SUPERFICIAL, SELF-SERVING DISCUSSION.
• DISCUSS HOW THE RESULTS SHED FRESH LIGHT ON THE STATED ISSUES
AND SUPPORT THE ORIGINAL STUDY RATIONALE.
• FOCUS ON HOW THE FINDINGS MET OR FAILED THE STATED RESEARCH
OBJECTIVES
• EXPLAIN THE WHAT INSIGHTS THE FINDINGS EXPANDS
• CONNECT THE OBJECTIVE AND FINDINGS
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

CONCLUSION
• SUMMARIZE THE MAIN POINTS OF THE ARTICLE
“THIS STUDY CONTRIBUTES TO THE LITERATURE ON SHOWROOMING BY INDICATING
THAT IT IS NOT A HINDRANCE FOR B&M RETAILERS BUT RATHER AN OPPORTUNITY IN
MULTICHANNEL AND OMNI-CHANNEL ENVIRONMENTS”
• DISCUSS THE IMPLICATIONS OF THE FINDINGS
“THE CURRENT STUDY PRESENTS AN OPPORTUNISTIC VIEW FOR RETAILERS UTILIZING
THE DIGITAL COUPON REDEMPTION INTENTION OF SHOWROOMERS THAT INFLUENCES
THEM TO MAKE PURCHASES ON THE SAME RETAILERS’ ONLINE PLATFORM”
• CONCLUDE WITH A STRONG STATEMENT
“OVERALL, THIS STUDY CONTRIBUTES TO A BETTER UNDERSTANDING OF
SHOWROOMERS BASED ON THEIR INTENTION TO REDEEM THE DIGITAL COUPONS OF
THE B&M RETAILER”
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

FUTURE RESEARCH
• WORKING WITH DIFFERENT SAMPLES
• ADDING RELATED CONSTRUCTS
• INTEGRATING THEORIES
• INTRODUCING INTERVENING VARIABLES
“IT WOULD BE INTERESTING TO INVESTIGATE THE ROLE OF [VARIABLE] IN
[OUTCOME]. WHILE OUR STUDY FOUND THAT [FINDINGS], IT IS POSSIBLE THAT
OTHER FACTORS MAY ALSO BE AT PLAY. FUTURE RESEARCH COULD EXAMINE THE
INTERACTION BETWEEN [VARIABLE] AND [VARIABLE] IN PREDICTING [OUTCOME].”
Resource
Ortinau, David J. "Primer for new authors: On the fundamentals of publishing in marketing
journals." Journal of Marketing Theory and Practice 18.1 (2010): 91-100.

ABSTRACT
• A BRIEF SUMMARY OF THE RESEARCH QUESTION OR HYPOTHESIS
• DESCRIPTION OF THE STUDY DESIGN OR METHODOLOGY
• A SUMMARY OF THE MAIN FINDINGS OR RESULTS
• NOVELTY
• CONTRIBUTIONS

CONFUSED WITH QUALITY? BUT NOT
ANYMORE
• JOURNAL RANKING (ABDC,FT50,SJR,ABS,UT DALLAS)
• INDEXING( WOS, SCOPUS)
• CITATIONS (ARTICLES MENTIONED IN NUMBER OF OTHER PUBLISHED ARTICLES)
• JOURNAL IMPACT FACTOR (IF) -MEASURE OF THE FREQUENCY WITH WHICH THE
AVERAGE ARTICLE IN A JOURNAL HAS BEEN CITED IN A PARTICULAR YEAR
• AUTHOR IMPACT FACTOR (H INDEX, I 10 INDEX)
• DOI (DIGITAL OBJECT IDENTIFIER)
Tool: Rapid Journal Quality Check

WHERE CAN I FIND QUALITY RESEARCH
WORKS?
• DATABASES-COLLECTION OF JOURNAL
ARTICLES (JUST LIKE THE OTTS)
 EBSCO
 PROQUEST
• SEARCH ENGINE
 GOOGLE SCHOLAR
• SOCIAL MEDIA
 RESEARCH GATE
• GREY LITERATURE
 NEWSPAPER
 WEBSITE
 NON PUBLISHED WORKS
 CONFERENCE PROCEEDINGS
• INDEX
 WOS (WEB OF SCIENCE)
 SCOPUS
• RANKING INDEX
• ABDC
• FT50
• ABS
• UT DALLAS
Database
Index
Journals
Author
profile
Search engine
Grey
literature
Ranking
Index
Publishers

RELEVANCY IN SEARCH
• BACKWARD SEARCH
• FORWARD SEARCH
• AUTHOR SEARCH

READING A PAPER
• START BY SKIMMING THE ABSTRACT AND INTRODUCTION
• LOOK FOR KEY TERMS AND CONCEPTS
• SCAN FOR HEADINGS AND SUBHEADINGS
• READ THE CONCLUSION AND IMPLICATIONS
• SKIP OVER DETAILS AND TECHNICAL DETAILS UNLESS YOU KNOW
• TAKE NOTES AND ANNONATE

RESEARCH ARTICLE CLASSIFICATION
• EMPIRICAL RESEARCHL
• REVIEW ARTICLES
• EXPERIMENTAL RESEARCH
• THEORETICAL ARTICLES
• METHODOLOGICAL ARTICLES

LEARNING REELECTIONS
• QUALITY NOTIONS
• FINDING EXPERTS IN OUR AREA OF
RESEARCH
• SEARCHING FOR LITERATURE
• IDENTIFYING THE JOURNAL
• FORMATTING THE PAPER FOR
SUBMISSION
• BE POSTED ABOUT ANY NEW
RESEARCH IN YOUR AREA JUST LIKE
FEEDS OF OUR FRIENDS

THEORY ADOPTION
APPLICATION OF THE STIMULI-ORGANISM-RESPONSE (S-O-R) FRAMEWORK TO
ONLINE SHOPPING BEHAVIOR
• “THIS STUDY USES THE STIMULI-ORGANISM-RESPONSE FRAMEWORK TO
EXAMINE HOW CONSUMERS’ REASONS FOR SHOPPING AND WEBSITE STIMULI
AFFECT THEIR ATTITUDES TOWARD ONLINE SHOPPING, THEIR ABILITY TO
REGULATE THEIR EMOTIONAL PURCHASES, AND THEIR REPURCHASE
INTENTIONS”

QUESTIONNAIRE ADOPTION/ADAPTION
THE FASHION RETAILER'S OPPORTUNITY: EFFECT OF DEAL-SEEKING BEHAVIOR ON
MOBILE SHOPPING INTENTION OF SHOWROOMERS
• ALL RESEARCH VARIABLES WERE MEASURED USING A 7-POINT LIKERT SCALE (1 -
STRONGLY DISAGREE AND 7 -STRONGLY AGREE). ADAPTED FROM PREVIOUS
STUDIES, THE PREDICTORS OF SHOWROOMING BEHAVIOR, PRICE
CONSCIOUSNESS AND PRODUCT INVOLVEMENT WERE MEASURED USING ITEMS
ADAPTED FROM (DAHANA ET AL., 2018).

DATA ANALYSIS
• DESCRIPTIVE STATISTICS
• RELIABILITY
• VALIDITY
• REGRESSION
• CORRELATION
• FACTOR ANALYSIS (CFA/EFA)
• SEM AMOS
• BUT NOT LIMITED TO ABOVE

PLAGIARISM
• IT INVOLVES COPYING SOMEONE ELSE'S WORK OR IDEAS WITHOUT
PERMISSION.
• IT IS IMPORTANT TO PROPERLY CITE ALL SOURCES USED IN THE RESEARCH
AND TO OBTAIN PERMISSION TO USE ANY COPYRIGHTED MATERIALS.
• PARAPHRASE AND SUMMARIZE THE WORK
• USE QUOTATION MARKS WHEN DIRECTLY QUOTING SOMEONE ELSE'S WORK
OF OTHERS

THE BIG STARTING QUESTION
?
• CALL TO SUBMIT ?
• WRITE TO SUBMIT ?

FINDING RIGHT JOURNAL
WIZDOM.AI

RESPONSE TO REVIEWS
• PROVIDE EXPLANATIONS FOR ANY DISCREPANCIES OR DISAGREEMENTS WITH
THE REVIEWERS' COMMENTS.
• IF YOU FEEL THAT A REVIEWER'S COMMENT IS INAPPROPRIATE OR UNJUSTIFIED,
YOU MAY WISH TO RAISE THIS WITH THE EDITOR, BUT DO SO IN A RESPECTFUL
AND PROFESSIONAL MANNER
• FINALLY, DON'T FORGET TO THANK THE REVIEWERS AGAIN FOR THEIR
FEEDBACK AND FOR HELPING TO IMPROVE THE QUALITY OF YOUR ARTICLE.

NETWORK
• PRESENT IN CONFERENCE AND INVITE PEOPLE TO WORK WITH COMMON
INTEREST
• DISSEMINATE YOUR PUBLICATIONS
RESTART THE CYCLE

FACILITATOR CONTACT INFORMATION
https://www.linkedin.com/in/pradeepkumarchok
kannan/
pradeepkumar.bsmed@gmail.com
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THANK YOU
• I VALUE THE FACULTY’S AND SCHOLARLY COMMUNITY'S ATTENTIVENESS AND
PRODUCTIVE INTERACTIONS.
• I AM GRATEFUL TO THE HOD, MANAGEMENT STUDIES AT ANNA UNIVERSITY
FOR THE OPPORTUNITY TO BE LEARNING FACILITATOR IN THE WORKSHOP
SESSION.
• WITHOUT THE COORDINATING TEAM ANY EVENT WOULD NOT BE
SUCCESSFUL, ON THE OUTSET I WOULD LIKE TO THANK DR.T.PADMAVATHI
AND HER TEAM FOR FACILITATING THIS SESSION .