1.
METAVERSE SERVICES AND
BUSINESS MODELS
Akshay k k
20132885
S5 CT

2.
TABLE OF CONTENT
 INTRODUCTION
 WHAT IS METAVERSE
 WHAT IS NFT
 BLOCK CHAIN
 AR / VR / MR
 Is the metaverse a mixed
reality ?
 What technology is
metaverse based on ?
 What is an Avatar in the
Metaverse?
 MASS
 BUSINESS MODEL

3.
INTRODUCTION
Metaverse
science fiction novel
Snow Crash
1992
The term "metaverse" is made up of the prefix "meta" (beyond) and
the stem "verse" (universe). Hence, the word "Metaverse" means
"beyond the Universe."

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 In futurism and science fiction, the metaverse is a hypothetical
iteration of the Internet as a single, universal and immersive virtual
world that is facilitated by the use of virtual reality (VR) and
augmented reality (AR) headsets. In colloquial use, a metaverse is
a network of 3D virtual worlds focused on social connection.
 The 2003 virtual world platform Second Life is often described as
the first metaverse
 In 2017, Microsoft acquired the VR company AltspaceVR, and has
since implemented virtual avatars and meetings held in virtual
reality into Microsoft Teams.
 In 2019, the social network company Facebook launched a
social VR world called Facebook Horizon. In 2021, Facebook
was renamed "Meta Platforms"

5.
Some metaverse implementations rely on digital currencies, and
often cryptocurrency. Assets within the metaverse are sometimes
traded as non-fungible tokens (NFTs) and track ownership using
blockchain technology.Access points for the metaverse includes
general-purpose computers and smartphones, augmented reality,
mixed reality, and virtual reality
 NFT
 BLOCKCHAIN
 AUGMANT REALITY
 VIRTUAL REALITY

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What is metaverse in simple terms?
In the metaverse, users traverse a virtual world that mimics
aspects of the physical world using such technologies such as
virtual reality (VR), augmented reality (AR), AI, social media
and digital currency. The internet is something that people
"browse." But, to a degree, people can "live" in the metaverse.

7.
?

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NFT

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Virtual Reality
reality is a simulated 3D environment that enables users to
explore and interact with a virtual surrounding in a way that
approximates reality, as it is perceived through the users'
senses

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Mixed Reality
Mixed reality (MR) is a term used to describe the merging
of a real-world environment and a computer-generated
one. Physical and virtual objects may co-exist in mixed
reality environments and interact in real time. Mixed
reality is largely synonymous with augmented reality.

12.
Is the metaverse a mixed reality ?
The Metaverse,is a virtual environment that allows you
to merge the cutting-edge technology of Augmented
Reality with Virtual Reality and more, allowing you to
live as you would in real life, but with a virtual shape
and experience.
What technology is metaverse based on ?
AR & VR. Augmented Reality and Virtual Reality
engines play an important role in enabling
metaverse to be an enthralling virtual experience.
They help create immersive and engaging three
dimensional environments for the metaverse.

13.
What is an Avatar in the Metaverse?
With its flexible system, a talented artist can create an avatar that can cross
between numerous experiences in the Metaverse. Metaverse Avatars are the
embodiment of Metaverse users. They are a person’s identity in the Metaverse,
allowing them to go on different adventures in different experiences. Being able
to easily cross experiences by carrying over one’s avatar means that you will be
able to have a unique experience no matter where you go!
What are some types of Avatars in the Metaverse?
Avatars are virtual representations of a person in the majority of VR apps and
games. They're typically used in simulated environments, such as online
multiplayer games or online dating apps. They can also be used to portray the
user’s personality, identity, and likeness. Here are two types of avatars in the
metaverse

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1. Full body avatars:The rise of virtual reality has also brought
about full-body avatars, which allow users to seamlessly move
around inside a virtual world. This capability creates a new level of
freedom for social interaction, particularly for business
applications. In fact, the introduction of 3D avatars into the
workplace has been met with great anticipation by many
companies, which see opportunities in applications like remote
conferencing, telecommuting, and training, just to name a few.
2. VR Avatars:A VR avatar is a visual representation of a user in a virtual
world that they can control. While it may not look the same as a user
physically, the avatar is usually based on the user’s appearance and acts
similarly in motion with them. For the most part, virtual reality avatars are
almost always human. Metaverse avatars can be anything from realistic
depictions of actual people to stylized versions such as those found in
anime, comic books, and video games. Avatars used in VR apps require
simple movements like gesturing or turning around without legs needing to
be seen or complex leg movements required.

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Avatars in the metaverse are customizable
Your avatar can move across the metaverse
Metaverse avatars hold intrinsic value
In the metaverse, you can build an avatar that represents
what you want to be and explore where it can be.

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Metaverse-as-a-service (MaaS) :
 is defined as an enterprise solution that allows organizations
to develop and strengthen their presence in a 3D virtual world
to support collaboration, business processes, investments,
cryptocurrency, and other related use cases.
 The metaverse will provide economic opportunities using new
kinds of digital business assets (DBAs) and value exchange
models. To augment digital transformation strategy, you'll
need to explore product development, brand placement,
customer engagement and financial flows in the virtual world
 The metaverse is becoming important because it offers a new
way for businesses to communicate and collaborate with
users from anywhere in the world virtually. It also supports a
whole virtual economy where users can enjoy numerous
activities like building a real business.

17.
What is the Metaverse in Business?
 The hype around the metaverse is undoubtedly unparalleled for any new
technology trend. Many tech companies are already claiming that they are
metaverse companies, while some are developing metaverse platforms for
enhancing the virtual and physical realities of users.
 Shopping in virtual retail stores and malls with immersive e-commerce.
Buying outfits, accessories,
 Undoubtedly, Metaverse marketing is touted to be the next-gen digital
marketing because individuals will have a real and 3D experience in the
Metaverse. So, marketers are now taking the lead in coming up with
effective marketing strategies to give their users realistic virtual
experiences.
 Use of virtual classrooms for fuelling immersive learning experiences.

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Virtual Events
 One of the first answers to “What are the business opportunities of a
metaverse?” would point towards virtual events. In the course of the last two
years, virtual events have become quite popular. The metaverse offers vital
support for enabling improved integrated solutions with virtual events
Immersive Learning Experiences
 The next significant entry among promising metaverse business ideas draws
inspiration from the immersive experiences facilitated in the metaverse. Medical
education, higher education, military applications, and many other sectors could
use the metaverse for delivering more immersive learning experiences.
Immersive Shopping Experiences
The retail sector is the next big playground for exploring business
opportunities pertaining to the metaverse. Businesses in the retail sector can
capitalize on the opportunity of immersive shopping experiences with the
metaverse

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Social Media
 Another frontier that presents favorable grounds for
many metaverse business opportunities is social
media. Metaverse technology can serve as the ideal
basis for new social media platforms with immersive
experiences. Users could interact with other
participants in social media metaverse platforms as
digital avatars in diverse virtual spaces. The plans of
Facebook for the metaverse with its rebranding to Meta
clearly present favorable prospects for the growth of
social media platforms.

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Advantages
Disadvantage
Enhancing creativity&imagination
Traveling the world without
moving
Newbusiness opportunities
gaming experience
Education
Privacy Issues
Health Concerns
Identity Hacking
Metaverse Laws

21.
Metaverse - An Overview
The Metaverse is a network of interconnected 3D virtual worlds that allow users
to participate in a social economy that is based on real-life scenarios. You can
buy and sell products, earn money, make friends, build brands, and collaborate
with your coworkers on the spatial communications platform.
The metaverse is envisioned as a decentralized space powered by blockchain
technology and managed by no single entity. To put it another way, it tries to
reproduce the democratic nature of the real world in a digital setting.
The term "metaverse" is made up of the prefix "meta" (beyond) and the stem
"verse" (universe). Hence, the word "Metaverse" means "beyond the Universe."
It stimulates investment in a technology that is still in its early stages. Most
platforms are currently limited to specific user scenarios

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"Metaverse isn't a thing a company builds. It's the next chapter of the
internet overall."
“MarkZuckerberg”
?

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THANK
YOU