The U.S. continues to be the largest single-country tech market—more than four times larger than second-place Japan. Recessions and resulting cutbacks in tech purchases have pushed Italy, the Netherlands, and Spain down lower in the top 15. Want to learn how to get your products into those markets? Download the global issue of Pragmatic Marketer.

1. LARGEST I.T. MARKETS
FOR PURCHASED I.T.
GOODS AND SERVICES
U.S. dollars shown in billions
15
$819 $206
$110 $89
$30
$61
$29
$45
$28
$28
$29
$48 $37
$77
$90
United States
Japan
United
Kingdom
India
Canada
Mexico
Brazil
Australia
Italy
Korea
Netherlands
Spain
France
ChinaGermany
The U.S. continues to be the largest single-country tech market—more than four times larger than
second-place Japan. Recessions and resulting cutbacks in tech purchases have pushed Italy, the
Netherlands, and Spain down lower in the top 15. Want to learn how to get your products into
those markets? Download the global issue of Pragmatic Marketer.
Source: Forrester Research, Inc. forecast 2013
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