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Retail Sectors
By
S.Prakash
Introduction
 Barter System was known as the first form of retail.
 As time passed currency was exchanged with goods and
services.
 The Indian retail industry is the fifth largest industry in the world.
 With growing market demand, the industry is expected to grow
at the rate of 25-30 percent annually.
 Organized retail in India is expected to grow 25-30 percent
yearly and is expected to increase from Rs 35,000 cores in
2004-05 to Rs 109,000 cores by 2010.
 Second Largest Employer after Agriculture(8%)
Overview
3
Importance
 Largest and fastest growing sector in India.
 Modern retailing forms one point stop for all shopping.
 Consumer gets a large product variety of brands to choose from
one roof.
 First it was a sellers market and now its changing to buyers
market.
 By 2012 Indian retail sector would be generating 11 million
employment opportunities.
Industry Description
 Indian retail Industry is Fifth
largest in the world.
 The current penetration
pegged at 5-7 per cent.
 Accounts for 24% of
country’s GDP and 8% of the
total employment.
 Food is the largest segment
in terms of its.
5
1200 1213
1380
1729
1842
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2008 2009 2010 2011 2012
GDP(in
Billion $)
Retails
Sales(In
Billion $)
Tax Impacts and Regulatory Environment
 The retail sector has not been conferred an industry status till now. Hence, there
are no specific rules and regulations governing the sector.
 However, there are certain laws pertaining to the establishment of stores and
conduct of activities, which retailers need to follow:
 The Shop and Establishments Act
 The Standards of Weights and Measures Act
 The Provisions of the Contract Labor(Regulations and Abolition) Act
 The Income Tax Act
 The Customs Act
 The Companies Act
 In addition to the above law: Retail companies have to follow certain regional
rules and regulations on the basis of their stores location; different states have
different laws to regulate the retail trade.
6
Reference: www.retailexecutive.com.au/industry_diversity/retail_industry_areas
Regulatory Environment
FDI Policy with regard to Retailing in India:
 FDI up to 100% for cash and carry wholesale trading and export trading
allowed under the automatic route.
 FDI up to 100 % with prior Government approval (i.e. FIPB) for retail trade of
Single Brand‘ products.
 India allowed FDI of up to 51% in ―multi-brand sector.
 Single brand retailers such as Apple and Ikea, can own 100% of their Indian
stores, up from previous cap of 51%.
 The retailers (both single and multi-brand) will have to source at least 30%
of their goods from small and medium sized Indian suppliers.
Retail Growth In India
Porter‘s Five Force Model
Source:http://www.mindtools.com/pages/article/newTMC_08.htm
Threat of New Entrants Power of Suppliers
95% of the market is made up of
small, uncomputerised family run stores.
The ability to establish favorable supply
contracts, leases and be competitive is
becoming virtually impossible.
The vertical structure and centralized
buying gives chain stores a competitive
advantage over independent retailers.
On the whole threat from new entrants in
retail industry is high.
Historically, retailers have tried to exploit
relationships with supplier.
In retail industry suppliers tend to have
very little power.
Following example:
Wal mart places strict control on its
suppliers.
Power of Buyers Availability of Substitutes
Customers have comparatively high
bargaining power in unorganized sector
than in organized sector.
As the customer will demand products
from organized units he will be more
focused towards quality aspect
The tendency in retail is not to specialize
in one good or service, but to deal in wide
range of products and services.
What one store offers is likely to be same
as that offered by another store.
The threat from substitutes is high.
Competitive Rivalry
Retailers always face stiff competition and must fight with each other for market
share and also with unorganized sector.
They have tried to reduce cut throat pricing competition by offering frequent flier
points, memberships and other special services to try and gain the customer‘s loyalty.
Thus retailers give each other stiff but healthy competition which is evident from
their aggressive marketing strategies and segment policies.
SWOT Analysis
Strengths
High Employment Generator
Low Labor Cost
Rising disposable income
Shopping convenience
Changing consumer habits and lifestyles
High availability of quality retail space
Weakness
 Lack of industry status for retail.
 Numerous license, permits and registration requirement.
Lack of detailed region specific customer data.
Lack of Skilled Labor
Underdeveloped supply chain
 Underdeveloped logistics infrastructure &absence of national cold chain
networks.
Lack of basic infrastructure like power, transport and communication.
Opportunity
 Untouched rural market.
 Investment opportunities
 Fast evolving shopping mall formats
 Upcoming international players
Threat
 The tax structure in India favors small retail business
 Lack of adequate infrastructure facilities
 High cost of real estate
 Low retail management skill
Company Name Net Sales(Billion $)
Pantaloon Ret 0.79
Shoppers Stop 0.37
Trent 0.16
Brandhouse 0.14
REI Six Ten 0.11
Provogue 0.11
Koutons Retail 0.10
Kewal Kiran 0.05
Cantabil Retail 0.03
Arunjyoti Enter 0.01
Prozone Capital 0.00
Reference: Source Moneycontrol.com
EXAMPLE OF RETAIL STORES
Major Players
Reference: Source Moneycontrol.com
PantaloonRet
43%
ShoppersStop
18%
Brandhouse
8%
Trent
7%
Others
12%
Provogue
6%
KoutonsRetail
6%
Pantaloons Retail India Ltd. is market leader with 43% of the market share in
terms of turnover
Followed by Shoppers stop, Brandhouse, Trent, Provogue
Cost Structure
70.9
1.45
4.56
3.82
17.06
2.22 0
Raw Materials
Power & Fuel Cost
Employee Cost
Other Manufacturing Expenses
Selling and Administration Expenses
Miscellaneous Expenses
Less: Pre-operative Expenses
Capitalised
Reference: Source Moneycontrol.com
Organized Retail Examples
Unorganized Retail Examples
Thank you !!!

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Retailsectors

  • 2. Introduction  Barter System was known as the first form of retail.  As time passed currency was exchanged with goods and services.  The Indian retail industry is the fifth largest industry in the world.  With growing market demand, the industry is expected to grow at the rate of 25-30 percent annually.  Organized retail in India is expected to grow 25-30 percent yearly and is expected to increase from Rs 35,000 cores in 2004-05 to Rs 109,000 cores by 2010.  Second Largest Employer after Agriculture(8%)
  • 4. Importance  Largest and fastest growing sector in India.  Modern retailing forms one point stop for all shopping.  Consumer gets a large product variety of brands to choose from one roof.  First it was a sellers market and now its changing to buyers market.  By 2012 Indian retail sector would be generating 11 million employment opportunities.
  • 5. Industry Description  Indian retail Industry is Fifth largest in the world.  The current penetration pegged at 5-7 per cent.  Accounts for 24% of country’s GDP and 8% of the total employment.  Food is the largest segment in terms of its. 5 1200 1213 1380 1729 1842 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2008 2009 2010 2011 2012 GDP(in Billion $) Retails Sales(In Billion $)
  • 6. Tax Impacts and Regulatory Environment  The retail sector has not been conferred an industry status till now. Hence, there are no specific rules and regulations governing the sector.  However, there are certain laws pertaining to the establishment of stores and conduct of activities, which retailers need to follow:  The Shop and Establishments Act  The Standards of Weights and Measures Act  The Provisions of the Contract Labor(Regulations and Abolition) Act  The Income Tax Act  The Customs Act  The Companies Act  In addition to the above law: Retail companies have to follow certain regional rules and regulations on the basis of their stores location; different states have different laws to regulate the retail trade. 6 Reference: www.retailexecutive.com.au/industry_diversity/retail_industry_areas
  • 7. Regulatory Environment FDI Policy with regard to Retailing in India:  FDI up to 100% for cash and carry wholesale trading and export trading allowed under the automatic route.  FDI up to 100 % with prior Government approval (i.e. FIPB) for retail trade of Single Brand‘ products.  India allowed FDI of up to 51% in ―multi-brand sector.  Single brand retailers such as Apple and Ikea, can own 100% of their Indian stores, up from previous cap of 51%.  The retailers (both single and multi-brand) will have to source at least 30% of their goods from small and medium sized Indian suppliers.
  • 9. Porter‘s Five Force Model Source:http://www.mindtools.com/pages/article/newTMC_08.htm
  • 10. Threat of New Entrants Power of Suppliers 95% of the market is made up of small, uncomputerised family run stores. The ability to establish favorable supply contracts, leases and be competitive is becoming virtually impossible. The vertical structure and centralized buying gives chain stores a competitive advantage over independent retailers. On the whole threat from new entrants in retail industry is high. Historically, retailers have tried to exploit relationships with supplier. In retail industry suppliers tend to have very little power. Following example: Wal mart places strict control on its suppliers.
  • 11. Power of Buyers Availability of Substitutes Customers have comparatively high bargaining power in unorganized sector than in organized sector. As the customer will demand products from organized units he will be more focused towards quality aspect The tendency in retail is not to specialize in one good or service, but to deal in wide range of products and services. What one store offers is likely to be same as that offered by another store. The threat from substitutes is high.
  • 12. Competitive Rivalry Retailers always face stiff competition and must fight with each other for market share and also with unorganized sector. They have tried to reduce cut throat pricing competition by offering frequent flier points, memberships and other special services to try and gain the customer‘s loyalty. Thus retailers give each other stiff but healthy competition which is evident from their aggressive marketing strategies and segment policies.
  • 13. SWOT Analysis Strengths High Employment Generator Low Labor Cost Rising disposable income Shopping convenience Changing consumer habits and lifestyles High availability of quality retail space Weakness  Lack of industry status for retail.  Numerous license, permits and registration requirement. Lack of detailed region specific customer data. Lack of Skilled Labor Underdeveloped supply chain  Underdeveloped logistics infrastructure &absence of national cold chain networks. Lack of basic infrastructure like power, transport and communication.
  • 14. Opportunity  Untouched rural market.  Investment opportunities  Fast evolving shopping mall formats  Upcoming international players Threat  The tax structure in India favors small retail business  Lack of adequate infrastructure facilities  High cost of real estate  Low retail management skill
  • 15. Company Name Net Sales(Billion $) Pantaloon Ret 0.79 Shoppers Stop 0.37 Trent 0.16 Brandhouse 0.14 REI Six Ten 0.11 Provogue 0.11 Koutons Retail 0.10 Kewal Kiran 0.05 Cantabil Retail 0.03 Arunjyoti Enter 0.01 Prozone Capital 0.00 Reference: Source Moneycontrol.com EXAMPLE OF RETAIL STORES
  • 16. Major Players Reference: Source Moneycontrol.com PantaloonRet 43% ShoppersStop 18% Brandhouse 8% Trent 7% Others 12% Provogue 6% KoutonsRetail 6% Pantaloons Retail India Ltd. is market leader with 43% of the market share in terms of turnover Followed by Shoppers stop, Brandhouse, Trent, Provogue
  • 17. Cost Structure 70.9 1.45 4.56 3.82 17.06 2.22 0 Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Administration Expenses Miscellaneous Expenses Less: Pre-operative Expenses Capitalised Reference: Source Moneycontrol.com