Presentation about Social Responsibility in Marketing for MRK2100

1. Social
Responsibility
and Ethics
By: Pranav Panyam Vuppu

2. What Responsibilities do Firms Adopt?
• Companies and businesses adopt a few key
responsibilities
• Corporate Social Responsibility
• Conscious Marketing
• Overall Ethics
• Companies and businesses act in the best interest of
stakeholders

3. Corporate Social Responsibility
• Responsibility of businesses to account for the needs
of the stakeholders
• The Triple Bottom Line
• Volunteering/Charity
• Work Environment

4. CSR – The Triple Bottom Line
• Economic Sustainability
• Does the business aid local supplies?
• Does the business contribute positively to the local economy?
• Are the materials used sustainable investment wise?
• Social Sustainability
• Does the business help workers give back to the community?
• Does the business help communities with their stability?
• Does the business have fair employee demographics?
• Environmental Performance
• Does the business use renewable energy, keep track of material recycling, and reduce emissions?

5. CSR – Volunteering/Charity
• Volunteering is a crucial aspect of Social Sustainability
• CSR includes employees of all hierarchies participating in the local society
• Businesses and their employees are encouraged to move away from profits
• This means employees and businesses are committing time and money towards greater
causes than monetary value
• Businesses donating money
• Workers volunteering

6. CSR – Work Environment
• A healthy work environment enables all aspects of CSR to
come together
• A CSR standard work environment must have:
• Authentic leadership
• Sufficient/Effective staffing
• Valid means of communication

7. What is Conscious Marketing?
•Recognition of Marketing’s Greater Purpose
•Consideration of Stakeholders

8. CM – Marketing’s Greater Purpose
• Focus is on more than just profits
• Purpose is environmentally responsible
• Local communities are given the chance to be involved
• Greater overall positive engagement with local society
• Including consumers and stakeholders

9. CM – Consideration of Stakeholders
• Stakeholders include customers, partners, employees, the
environment, and the government
• Stakeholders’ needs must be served by the business
• This means not solely focusing on profits
• Businesses must consider greater implications of their actions

10. Overall Ethics
• Business Ethics
• Distinguish if a decision is morally right or wrong
• Deals with ethical codes that arise in business settings
• Obligates and directs on how businesses should engage in commerce
• Marketing Ethics
• Focuses onto the Marketing side of business
• Asks how the service or product affects the local and global society of
people

11. Summary
All in all, Social Responsibility and Ethics deal with
enriching a firm with sustainable values that guide
the business with the interests of stakeholders and
society in mind.