Coca cola supply chain divided as parts for good supply chain ;all parts want to be good Coca cola company gets in formations from this information they will decide the manufacturing quantity For a better supply chain information follow and material follow want to be very efficient and affective According to the information follow and orders they make plans about manufacturing . They keep stock in warehouses for the demand and orders then company will distribute the stock for customers

1. Supply chain of Coca Cola
company
University of Moratuwa ,Faculty
of Engineering
Department of Transport &
Logistics Management
2012 Batch

2. Origin
• The first Coca-Cola recipe was invented in
Covington, Georgia, by John Stith Pemberton,
originally as a coca wine called “Pemberton’s French
Wine Coca” in 1885.
• The first sale were made at Jacob’s pharmacy in
Atlanta, Georgia,on may 8th, 1886, and for first eight
month only nine drink were sold each day.
• In incorporated in 1892 as Coca-Cola Company (the
current corporation)

3. To inspire moments of optimism and happiness.
To create value and make a difference.
To refresh the world.
Mission

4. Vision
• People: Be a great place to work where people are inspired to be
the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving
organization.

5. Values
• Coca-Cola values serve as a compass for our actions and describe
how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well.

6. Coca Cola Family

7. Focus on the Market
• Focus on needs of our consumers, customers and
franchise partners
• Get out into the market and listen, observe and learn
• Process a world view
• Focus on execution in the marketplace every day
• Be insatiably curious

9. Supply chain of Coca cola
• Coca cola supply chain divided as parts for good supply chain
;all parts want to be good
• Coca cola company gets in formations from this information
they will decide the manufacturing quantity
• For a better supply chain information follow and material
follow want to be very efficient and affective
• According to the information follow and orders they make
plans about manufacturing .
• They keep stock in warehouses for the demand and orders
then company will distribute the stock for customers

10. Importance of facility
• To void the unnecessary wastage
• To make resources work together
• To maximize value and minimize costs
• To maximize productivity
• To navigates the requirements and mitigates the
risk.

11. Facility in coca cola
• Locations
• Bottling plants are spread world wild
• Warehouses are located in every countries
• Modern technology
• High-tech machinery
• greener bottles (2009)
• Social Networking( facebook , twitter)
• Freestyle Dispensers (allows you to create your own beverage by choosing from
over 100 drinks )
• Online Advertising
• Recycling( bottles )
• is made from responsibly-sourced materials
• is designed to be effective and safe throughout its life cycle
• meets market criteria for performance and cost
• meets consumer choice and expectations
• is recovered efficiently after use wherever possible

12. Importance of Inventory
• For smooth production and selling activities
• To avoids the stock-out problem
• To Expense Control
• For emergency situations

13. Inventory control by coca cola
• The Economic Order Quantity (EOQ) Model
• FIFO

14. Importance of Transportation
Distribute products
• with right product
• with right quantity
• to right place
• with right quality
• right price

15. Transport in coca cola
• Use highways to transport product
across the land
• Use international airports to
transport goods to other countries
in the world
• Use deep water ports to ship cargo
to other countries in the world

16. Importance Of Supply Chain
Drivers To Coca-Cola Company

17. Information
• Information is nothing but the customer needs and wants.
• Coca-Cola need fast and accurate flow of information through
their supply chain to be competitive in the beverage industry.
• In the Coca-Cola Company, information builds the connection
between various stages in SC and allows coordination between
stages
• The company use SAP ERP web base software to get real time
information from the field.
• They requires information to plan their production, marketing
campaign, demand forecasting ,inventory level and optimizing
transportation etc.
• Information is the key to successful supply-chain management
because no product flows until information flows

18. Sourcing
• Coca-Cola Company manufactures and sells
concentrates, beverage bases and syrups to bottling
operations(outsourced) and also do the marketing
initiatives.
• Their bottling partners manufacture, package,
merchandise and distribute the final branded
beverages to their customers and vending partners,
who then sell their products to consumers.
• Coca-Cola company have more than 250 bottling
partners worldwide.
• Considerable amount of Coca-Cola’s supply chain is
handled by the out sourced parties.
• Therefore sourcing is very important driver of Coca-
Cola’s supply chain.

19. Pricing
• Soft drink industries become more and more
competitive since new productions come out from
world leading companies such as Coca-Cola,
PepsiCo, Dr Pepper Snapple, Nestle, Suntory……..
• Price is a key factor that determines market share of
Coca-Cola in the industry
Inventory CostResponsive
ness
Inventory Cost Responsive
ness

20. • Thus there is a trade off between price and
responsiveness.
• Then Coca-Cola needs to pay more attention
toward this trade off to be in game

21. Strategies Coca-Cola used to
manage its supply chain drivers
• Focus on aggressive marketing
• Operating through push strategy-
customer order anticipation
• Use A-B-C classification for inventory
handling
• SAP enable web base platform

22. • Using material and inventory control systems
• cooperative supplier-buyer customer relations
through the use of JIT and TQM.
• Warehouse layout and designs to increase the
efficiency of operations for incoming materials
• Provides on-site storage to eliminate off site to
warehouse cost
• Bottling plants have been located near to
railway network (in America)
• Demand forecasting use to make pricing
decisions

23. Issues in Coke supply chain
• Trucks assigned to fixed geographic routes
• Their supply chain was also old and slightly
outdated compared to modern companies
• Depending on bottling partners
• Negative impacts on products(health issues)

24. How to improve supply chain drivers
1) Establishing supply chain guiding principles
• Focus on metrics needing no manual intervention
• Focus on metrics to drive profit consistency and
metric consistency across the supply chain
• Focus on industry standards that are not Coke
specific
• Develop a robust system for reporting
hierarchies that change when business changes

25. 2) Installing a three-phase approach
I. Proof of concept-Primarily to validate
functionality, scalability and flexibility
II. Foundation phase-Create a robust foundation
for metrics and reporting, a measurement that’s
easy to implement out of the box.
III. Exploitation phase-Identify long-term metrics
and improve them on an ongoing basis
3) Support continuous improvement with an
end-to-end view of performance and root-
cause analysis

26. 4) Align supply chain strategies with corporate
objectives
5) Analyze information to meet customer
needs

27. Group members
• 121496B
• 121437X
• 121487A
• 121415E
• 121474G
• 121404U
• 121449K