it is a presentation on tools of data collection in business research #marketing seminar ppt

1. PRESENTATION ON :-
tool of data collection in business research
SUBMITTEDTO:-
Dr. vandna sharma
BIRLA INSTITUTE OF TECHNOLOGY, MESRA, OFF CAMPUS NOIDA
SUBMITTEDBY :
Shubham kumar MBA/45007/22
Amit Ranjan mba/45024/22
Rajwardhan singh mba/45010/22
Kartavya Agarwal mba/45013/22
Sheraz ilahi mba/45014/22

2. I WOULD LIKE TO EXPRESS MY SPECIAL THANKS TO
, WHO GAVE us THIS GOLDEN
OPPURTUNITY
TO DO THIS WONDERFUL PRESENTATION ABOUT Tool of data
collection in business research
AND FOR HIS VALUABLE GUIDANCE THAT HELP ME
COMPLETE THIS PROJECT AND HIS INSTRUCTIONS HAS
SERVED AS THE MAJOR CONTRIBUTOR TOWARDS THE
COMPLETION OF THE PROJECT.
THEN I WOULD LIKE TO THANK MY WHO
HAVE HELPED ME WITH THEIR VALUABLE SUGGESTIONS AND
GUIDANCE HAS BEEN HELPFUL IN VARIOUS PHASES OF THE
COMPLETION OF THE PROJECT.

3. Data Collection Tool
Data collection tools refer to the devices/instruments
used to collect data, such as a paper questionnaire or
computer-assisted interviewing system. Case Studies,
Checklists, Interviews, Observation sometimes, and
Surveys or Questionnaires are all tools used to collect
data.

4. The two methods are:
Primary data collection
 Interviews
 Focus Groups
 Questionnaires
 Surveys
 Secondary Data Collection
 Financial Statements
 Sales Reports
 Business Journals

5. data collection methods and tools for Academic, Opinion or Product Research
 INTERVIEW
 QUESTIONNAIRES  OBSERVATION
 FOCUS GROUPS
 COMBINATION RESEARCH
 Surveys
Financial Statements
 Sales Reports  Trade/Business Magazines
 The internet
 Business Journals
 Government Records (e.g., census, tax
records, Social Security info)

6.  INTERVIEW
An interview is a face-to-face conversation between two individuals with the sole purpose of collecting
relevant information to satisfy a research purpose.
 QUESTIONNAIRES
This is the process of collecting data through an instrument consisting of a series of questions and prompts to
receive a response from individuals it is administered to. Questionnaires are designed to collect data from a
group.
•What is innovative about your research?
•How is your work distinct from your supervisor’s/principal investigator’s? How intellectually
independent are you?
•What influences have you been exposed to? Do you think you have enough breadth of experience?
What is the main reason so many people moved to California in 1849?
1.California land was fertile, plentiful, and inexpensive.
2.Gold was discovered in central California.
3.The east was preparing for a civil war.
4.They wanted to establish religious settlements.

7.  FOCUS GROUPS
The opposite of quantitative research which involves numerical-based data, this data collection method
focuses more on qualitative research. It falls under the primary category for data based on the feelings and
opinions of the respondents. This research involves asking open-ended questions to a group of individuals
usually ranging from 6-10 people, to provide feedback.
1.How did you learn about our company?
2.When was the last time you purchased a product/service in our industry?
3.How often do you use our product/service?
4.If you could change one thing about our product/service, what would it be?
5.What kind of problems have you experienced when using our product/service?

8. Survey
Survey Research is defined as the process of conducting research using surveys that researchers
send to survey respondents. The data collected from surveys is then statistically analyzed to draw
meaningful research conclusions.
Which party do you support to handle sensitive topics such as national security?
1. bjp
2. inc
3. sp
4. other
Are you registered to vote at the current address you
reside at?
1. Yes
2. No

9.  OBSERVATION
This is a data collection method by which information on a phenomenon is gathered through
observation. The nature of the observation could be accomplished either as a complete observer, an
observer as a participant, a participant as an observer, or as a complete participant. This method is
a key base for formulating a hypothesis.
What do you think?
What is your opinion on that?

10. COMBINATIONRESEARCH
This method of data collection encompasses the use of innovative methods to enhance participation to
both individuals and groups. Also under the primary category, it is a combination of Interviews and Focus
Groups while collecting qualitative data. This method is key when addressing sensitive subjects.
•How do interviews about job satisfaction at Company X help explain year-over-year
sales performance and other KPIs ?
•How can voter and non-voter beliefs about democracy help explain election turnout
patterns in Town X?
•How do average hospital salary measurements over time help to explain nurse
testimonials about job satisfaction ?

11. bibliography
https://www.simplilearn.com/what-is-data-collection-
article#:~:text=What%20are%20data%20collection%20tools,observation%2C%20surveys%2C%20and%20questionnaires.
https://www.formpl.us/blog/data-collection-method
https://tees.tamu.edu/engr-hr/resources/hr-and-supervisor-tools/hiring-process-requirements/sample-
interview-questions-research.html