1. PRESENTED
BY
PRASHANT MORE

2. COMPANY HISTORY
 Subway prides itself in being a healthy fast food chain
offering a variety of sandwiches and subs
 Founded in 1965 by Fred DeLuca and Dr. Buck.
 As a growth strategy, and in an effort to increase
profits, they embarked on the idea of franchising their
business.
 Subway locations grew exponentially.

5. Strategy
 "Think Globally, Act Locally".
 Targeting an underserved customer segment
 Expanding internationally

6. PRODUCT DEVELOPMENT
STRATEGY
 Creating new offering for existing market
 Innovation:- new offers
 Augmentation:- enhance the value to customers
of existing offers
 line extantion by adding different size, forms, flavor, etc

7. MARKET STRATEGY
 TARGET MARKET
 YOUNG, URBAN
 RETAIL FORMAT
 FRANCHISE MODEL
 UPSCALE AREAS PREFERABLY NEAR RESIDENTIAL
COLONIES AND OFFICES

8. CONT…..
 We would go for demographic segmentation and
in that we would target age wise segmentation. As fast
food is a major preference for youngsters and
teenagers
 one can target segment with age range of 16-30

9. SUPPLY CHAIN FLOW
• Bread
MUMBAI • Breads
• Souses • vegetables • Vegetables
• Meats • Warehouse for • Sauces
all others • Meats
DELHI ALL

10. CONT….
AT LOCAL LEVEL
 franchisee owns vehicles to source from central warehouse and
inter outlets
 Orders are placed on Tuesdays and received on Fridays
LOGISTIC
 Orders are taken up by the centralized call center
 From there information is passed onto the nearest Subway outlet
 The delivery is done by staff members only there are no separate
delivery boys
 Each store has 3 delivery bikes

11. CSR
 SUBWAY can provide free sandwiches outside
the hospitals for recoverdpatients2)
 They can do CSR by using eco-friendly materials for
their product(minimum usage of plastic bags or
packaging and replacing it with paper packing)
 By providing quality food and indirectly giving
better health to society