Find out how Heatmaps & Session replays helps you find your product-market fit.
Learn how it helps product managers to give contextual understanding of product– and your users
Link - https://userexperior.com/khatabook-webinar-mobile-analytics
1. UserExperior X Saastitute
Live Webinar on 24th
June 2021 with
Rahul KR
Senior PM, Khatabook
How Khatabook uses heatmaps and session replays to
increase retention
3. About Khatabook
* What is Khatabook? What do users use it for?
* What does a typical Khatabook user look like?
4. Product @ Khatabook
* What are some:
-Top metrics you track
-Top questions you have to ask everyday
* What are the tools you use to track them?
5. Q. Where and how– did the need to go
beyond the standard analytics stack
come from?
Q. Why is quantitative analytics not
enough?
Q. Was there any kind of discontent or
lack of enough intelligence?
6. In 2015, NOT using Mobile analytics was a
good indicator of landing into Zombie apps
list.
In 2021, not using Qualitative Analytics is the
surefire way to arrive there.
19. Ideas to test for improving
retention
- Understanding user frustrations with heatmaps
- Understanding user behaviour through session
replays of journeys where most drop outs are present
- Optimising Onboarding experience with session replays
- Possibilities of gamification