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Similaire à Apollo tyres competitive analysis digital marketing
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Apollo tyres competitive analysis digital marketing
- 2. • Apollo Tyres designs, manufactures and distributes tires, tubes and flaps for commercial vehicles. • Founded: 1972 • Industry Sector: Tyres & Rubber products • Annual Revenue: $2.3B • Employees: 12,125 • Website: www.apollotyres.com • Apps: Apollo Sampark, Delivery Tracking Apollo Tyres, Apollo SFA, Apollo Customer Champions
- 3. Competitors
- 4. • JK Tyre is an India based manufacturer and supplier of automotive tires. • Founded: 1974 • Industry Sector: Tyres & Rubber products • Annual Revenue: $1.3B • Employees: 6,734 • Website: www.jktyre.com • Apps: JK Connect, JK Tyre PitStop
- 5. • Bridgestone designs, manufactures and commercializes tyres and rubber products for the automotive industry. • Founded: 1931 • Industry Sector: Tyres & Rubber products • Annual Revenue: $32.4B • Employees: 142,669 • Website: www.bridgestone.com • Apps: Bridgestone Retorque, Bridgestone AG Tyres, Bridgestone Performance Trails
- 6. Search Engine Optimization Keywords Car Tyres 2nd Page Top 10 List 3rd Page Top 10 List 1st Page Top 10 List Tyres Online 2nd Page Top 5 List 5th Page Top 10 List 1st Page Top 10 List Tyre Prices 2nd Page Top 5 List 4th Page Top 10 List 1st Page Top 10 List Tyre Sales 4th Page Top 5 List 1st Page Top 5 List 2nd Page Top 5 List Buy Tyres Online 5th Page Top 10 List 1st Page Top 10 List
- 7. Search Engine Marketing Keywords Apollo Tyres 1st Page Top 1st Ad 2nd Page Bottom 1st Ad JK Tyres 1st Page Top 1st Ad 2nd Page Top 1st Ad Bridgestone 1st Page Top 1st Ad 2nd Page Top 1st Ad Cheap Tyres 1st Page Bottom 2nd Ad 1st Page Bottom 3rd Ad Tyre Sales 2nd Page Bottom 2nd Ad 2nd Page Bottom 3rd Ad Car Tyres 1st Page Bottom 1st Ad
- 8. Likes: 938509 Likes:855194 Likes: 1366654 Likes: 432011 Followers: 117000 Followers: 7629 Followers: 104000 Followers: 342 Social Presence India India
- 26. Content/Ads
- 27. Content on Social Media
- 28. Info & Ads BACK
- 29. Content on Social Media
- 30. Info & Ads BACK
- 31. Content on Social Media (International)
- 32. Content on Social Media (India)
- 33. Info & Ads (International) BACK
- 34. Info & Ads (India) BACK
- 35. • Bridgestone has more Search Engine Orientation than others which is very evident from higher search engine rankings compared to competitors as their Social media Presence is relatively low however their Search Engine Ranking is very high. • But the Social Media Presence affecting the organic ranking of MRF is evident as MRF also is in the top Search Engine Rankings. • Advice to Apollo to create a strong search engine optimization plan with and without social media usage. • Apollo Tyres & Bridgestone are Implementing Google Ads. Whereas JK Tyres are lacking the usage of Google Ads. Analysis
- 36. • All the top Tyre companies are found to be active on social media. • As far India is concerned Facebook and Youtube drive Social Media Campaigns. • There is little change in different social medias are used. • Except MRF other companies content is similar. • Even at national level organic engagements seems to be small. • More engaging content development is required to ensure that a differential branding on social media is essential. • Bridgestone in US is associating with NFL, NHL and performance. Whereas in India MRF is associating with Cricket and Performance. • In India the primary goal should be safety and cost than performance so Apollo Tyres should create more content related to safety and economy. Analysis