Case Study On-

Which
Company`s
Shampoo You
Use?
Which
Company`s
Washing Powder
You Use?

i. What is P&G?
ii. Brands Under P&G
iii.Brief History
iv.Competitors
v. Importance Of INNOVATION
vi.Mission Statement
vii.Vision of the Company
viii.How To Achieve Success?
ix.P&G Marketing Strategies

SO, WHAT IS
P&G……..!?

Procter & Gamble is the world’s biggest
consumer products company with more than
$80bn in sales.
Procter & Gamble (P&G) was a global leader
in branded consumer goods, known for iconic
category-defining products
P&G brand sold in 180 Countries to some 4.2
Billion people out of 7 Billion.

Few P&G companies……….

History Of

Founders-

But UNILEVER is the
most Remarkable..!

WHAT MAKES “P&G”
DIFFERENT FROM OTHERS?
BRAND LOYALITY
DISTRIBUTION CHANNEL
INNOVATION
PRICING STRATEGY
QUALITY OF THE PRODUCT

INNOVATION!!
IS
IT
IMPORTANT ?

Ofcourse YES
BUT WHY….

• Better management
• Faster and better sharing
of information
• Improving Productivity
• Improving quality

• Minimizing production
cost
• Reducing R&D costs
• Making better and
faster decisions
• Most of all achieving
business goals

“ We will provide braded products
and services of superior quality
and value that improve the lives of
the world ’s customers, now and
generations to come”

HOW TO MAKE
BOTH OF THEM MEET
AND
ACHIEVE
SUCCESS……?

SUCCESS
THAT IS ACHIEVED
WITH THE HELP OF

1)More consumers Lower-priced offerings with
superior performance.
2) More parts of the world Innovating and
expanding into new markets.
3) More Completely Attracting new consumers into
the existing brand franchises and broadening the
products used by current consumers.

Product
• The company serves a versatile area of products.
These categories include hundreds of innovative products
that are used in daily routine.
• The main commercialized and most demanded products of
the company includes Head & Shoulders, Ariel, Joy, Olay,
Pampers, Safeguard, Tide, Whisper, Downy and Pantene.
These mentioned products are often called ten pillars of the
company because of paybacks they gives to the company.

Promotion
• The company’s promotional strategies are very fine
it let the customer follow the product through its
promotional channel.
• The promotional channel of the company starts with
electronic media, following the same on print media
along with the bill boards and sign boards.

Place
• The company’s place is worldwide.
• The business units of the company are seven in
number and are involved in planning the strategic
movements of the company.
• Market development organizations of the company
present in eight locations around the world.

Price
• The company prices vary according to the
product or service provided.
• The competitors pricing strategy and profit
margins are kept before by the company while
deciding the price of any article.

1.Market Penetration
The presence of the company as is clearly stated
that it is worldwide but the market penetration
strategy of the company is aimed at raising the
of the company by strengthening it through
attainment of major market shares than the
competitors. And this is preceded by providence
unique services, by promoting the premium
and increasing the sales per unit.

2. Market Development
Starts at the observation of the market trends,
most specifically those that are settled by the
competitors. The innovation is desired in this
context to keep on introducing the upgraded
version of the company’s leading products; as the
customer’s attention gets diverted if the same tag
of the product runs for a long time.

3. Diversification Strategy
Done by engaging more stakeholders
along with acquiring the local or
international company to increase the
company assets as well as its global
volume.

Monitoring
and
Control

The company trends are thoroughly
monitored through the company’s specified
departments such as business units and
market development organizations. Market
development organizations keep watching the
market segments and there trends, however
business units specifies the appropriate
strategies.

This
Strategy

 Competitive pressure is a
constant and consistent
challenge
 Risk of over confidence and
complexity Rising commodity
costs
 Global economic and political
instability

Under
Guidance
Of-