2. Problems Faced by Students
● In India, there has been a lack of authenticity in the Educational Consultancy Sector.
People have been struggling to find an authentic mentorship platform.
● Students aiming to pursue a course in a particular college require consultants, who
themselves have been a part of that college in recent years.
● The lack of one to one quality personalized mentorship at a feasible cost with proper
accessibility.
● Many of the students cracking a certain exam don’t have any relative or sibling in that
field.
● Lack of a platform where students from top institutes can share their experience and
knowledge.
3. Why instiBuddy?
Once the entrance exams are over, students try to find better colleges for them. They require a
proper medium to know about everything the colleges they wish to get in. Mentors of InstiBuddy
will tell them what they should choose and will solve all of their doubts through a live
interaction. Many students are confused between two or more colleges and are worried about
which one is better for them. The score of their result throws them into the maze of decisions.
Thoughts like, "Should I go for Mechanical Engineering in college A or should I perceive
Computer Science in College B?" keep striking in their head. InstiBuddy provides a platform to
the needy students, where they can talk to the mentors from top colleges like IITs and NITs to
these students, who will get them out of the maze, at a low price.
4. Current Stage
● InstiBuddy is currently at its early-revenue stage.
In the initial 5 days of its launch, we’ve been able to collect a revenue of ₹ 16,000.
We’ve mentored 1,000+ students and become a platform consisting 500+ registered
mentors.
● InstiBuddy has its beta model ready and it is currently running in the market all
across India.
5. Market Analysis
Customers of InstiBuddy:
● Students belonging to the age group 17 - 21 Years
● Those who are willing to be admitted to an engineering college
● None of his/her family members pursued a course in the college he/she is willing to study.
● A student with an age gap exceeding 5-6 years with his/her sibling (in case, his/her sibling
has been a part of that college he/she willing to study in).
● A student with none of the family members been staff or faculty member in that college
he/she is willing to study in.
● Student with no close relative is associated with the college.
● Someone that can economically afford to spend at least Rs. 99 in the “non-essential” category
● A student (or his/her parent), who is active on social media platforms such as Facebook,
Instagram, LinkedIn, YouTube, Quora, etc.
● Student (or his/her parents), who have been active at least in community groups if not on
social media.
6. There are tentatively 12 lakh customers, who will spend approximately Rs. 250 on an
average in order to avail our services. This translates into a market potential of Rs. 30
crores per year covering a geographical market of India.
Expected growth in the next 10 years:
● We can expand our consulting services to various fields other than engineering
(Medical, Commerce, Arts, Government Sector, etc.)
● Creating a platform for counselling students with their mental issues.
● Providing personalized year-long mentorship programs through e-education, thus,
catering to around 9.5 million customers.
Market Analysis
8. Mentees:
● Interaction with personalized mentors via video conferencing at an affordable price.
● Our competitors like Talk to Toppers impose a time limit of 25 minutes for the counselling
worth Rs 600. On the other hand, we provide unlimited duration for Rs. 99 only.
● Get counselling in a few minutes (unlike our competitors, who take 24-36 hrs).
● Get experienced mentors (for certain field), who have cracked the examination related to that
field with a good score.
● We've built a community platform linked to our website following a strategy of *CCC, where
people would be discussing regarding counselling and mentorship free of cost.
● Free sessions and discounts on certain occasions through referrals from time to time.
Mentors:
● The mentors of our platform go through an initial training session before joining our platform.
● An additional source of income for mentors while doing social work.
● Mentors can choose their time slot for a session, thus, they can work according to their will.
● Easy payment procedure for mentors.
*CCC = Community, Content, and Commercialization
Unique Value Proposition
9. Revenue
Generation
We will generate revenue by
the money we will charge for
mentorship along with the
promotional advertisements
run on our social media
handles and website.
Mentors availability:
More mentors - Lesser cost
Customers affordability
and availability: Fewer
customers - Lesser cost
Technological Investments in
order to shift our operations
to automation.
Awareness Campaigns in order
to mobilize people regarding the
need and consequences of good
or bad counselling.
Factors Affecting Costs and Revenues
10. These are the benchmarks or metrics to gauge social impact:
● Dropout ratio of college students
● Stream change by college students
● The unemployment rate of graduates
Right now we are a bit focused on providing the authentic mentorship and counselling to
students at an affordable price because of which we're currently aiming to capture maximum
market share by reducing our profit margin and giving various discounts and offers. But in the
nearby future, we'll be cutting down our expenditures and we'll be increasing the profit margin
in order to expand to other sectors. As we are providing authentic and credible counselling and
mentorship. We're directly or indirectly lowering the dropout ratio and unemployment rate of
future graduates.
Social Impact
11. Co-Founders
Pratyush Kamal
Ayush Raj
Team
Business Management Team
Sunny Dhondkar
Anusar Modi
Pawan Mavlia
Technical Team
Krishana Nishad
Mukul Rai
Design Team
Masoom Rajput
Aman Sathe
Aileen Sequeira
Dipshikha Dutta
12. Advisory Board
Gaurav Gutgutia
Co-founder, COO, GrabbnGo Pvt. Ltd
Praveen B Malla
Director, IIT-Bombay Alumni Association
Kumar Shivashish
IPS Officer and IIT Kharagpur Alumni
Aparna Rao
Senior Manager and Professor IIT Bombay
Tejaswi Priyadarshi
National Sales Manager, Bombay Hemp Company
