1. Operational Comparatives Study of Indian Telecom Service provider BY Praveen Sidola CHRIST UNIVERSITY INSTITUTE OF MANAGEMENT Hosur Road, Bangalore 560 029

2. Scope Statement “Operational Comparatives Study of Indian Telecom Service provider” Subscriber perception is highlighted & core competency of service provider is identified.

3. Data collection 109 respondents are interviewed for survey, to identify that what factor play a critical role in the selection of Service Provider, factor are divided into 7 major category • Services • Cost-effectiveness • Network coverage (Post) • Low Cost is a major factor that attracts me to a service provider • Network Coverage (Pre) • Advertisements • Value added

4. Data interpretation Interpretation– Network Coverage, Service & Cost Effectiveness play a critical role, when the subscriber goes to choose the service provider.

5. BhartiAirtel Interpretation- Service - Liner Cost effectiveness - Poor Network Coverage - Full fill the customer acceptance

6. Reliance Communication Interpretation- Service - Poor Cost effectiveness - High Network Coverage - Poor as well as below then customer acceptance

7. TATA Teleservices Interpretation- Service - Liner Cost effectiveness - High Network Coverage - Below then customer acceptance

8. Vodafone Interpretation- Service - Liner Cost effectiveness - Liner Network Coverage - Liner & more than customer acceptance Note- Vodafone has a perfect combination of all 3 critical parameter which is an ideal situation

9. “Network Coverage” is a critical factor; create significant difference, when the subscriber goes to choose the service provider.