3. Mumbai Dabbawalas
India, 4,500 Dabbawalas collect and deliver 175,000 packages within hours.
oStarted in:- 1880
oMumbai Tiffin Box Suppliers Association
o4500 members
oTiffins:- 1,75,000
oTime Taken:- 3-4 hours
oModes Of transport:- Train, Bicycle, Foot
oCodification to identify tiffins
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6. Clientele
Customers :- Students, Entrepreneurs, Bank staff, Mill Workers etc..
New customers are acquired through referrals, calls, Via website
www.mydabbawala.com
Service charge :- Rs150 – Rs300 per box per month
Money is collected on every Sunday by Mukadam.
30-35 customers are assigned to each Dabbawala
7. Learnings
Logistics is the mantra for success.
Adaptive to new technology.
Codification makes task easier and simpler.