Local app Preview

1. LOCALAPP
PREFERENCE
SURVEY2018
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https://dailysocial.id/report/post/
local-app-preference-survey-2018

2. LOCALAPP
PREFERENCE
PART1
AppOptionsBasedontheDeveloper'sOrigin
Transportation/
On-Demand
86.57%
13.43%
90.61%
9.39%
29.05%
70.95%
78.82%
21.18%
24.50%
75.50%
77.90%
22.10%
42.83%
57.17%
Messaging
App
SURVEY2018
Wequestionalltherespondentsiftherearetwoapplications:(a)from localdevelopers
and(b)from overseasdevelopers;whichonewilltheychoose?Wealsoprovide
examplesforeachcategory.
Ticketing
App
Builtbylocal
developer(LocalApp)
Video
App
NewsorReading
App
Gaming
App
E-commerce
App
Builtbyforeign
developer(Int.App)

3. LOCALAPP
PREFERENCE
PART2
30.96% 14.04%
TheMostPopularLocalApp
SURVEY2018
Weasktherespondentswhoclaimedtohaveusedlocalapplicationstowritea
maximum of3applicationsthattheyoftenuseintheirsmartphones.
0.95%
0.60%
Others
9.47%
2.11% 0.73%
38.46%
6.93%
Gojek Bukalapak
Vidio Callind
Kurio
Babe
Traveloka Tokopedia

4. LOCALAPP
PREFERENCE
PART3
TheMostPopularForeignApp
SURVEY2018
Weasktherespondentswhoclaimedtohaveusedglobalapplicationstowritea
maximum of3applicationsthatareoftenusedinsmartphones.
Others
36.46% 22.39% 8.31% 6.22% 3.82% 2.35% 2.29% 2.14% 14.89%
Whatsapp Youtube Facebook Grab Lazada Instagram Mobile
Legends
Line

5. LOCALAPP
PREFERENCE
PART4
Cintakarya
anakbangsa
ReasonsforChoosingLocalApps
SURVEY2018
Ofalltherespondentsthatchoosingthelocalapp,weaskaquestionbehindtheir
selection.
Itisinterestingtofind"KaryaAnakBangsa"isselectedasthehighestreason.Inevery
keynote,Nadiem Makarim (GO-JEK’sCEO)alwaysemphasizethispointandturnsout
it’seffectivetoreceivemarket’sapproval.So,doesthistaglinesolelycapableon
helpinglocalappsacquirethemarket?
TTheanswershouldbereferredtootherfactorsthatadvocateusersonchoosing
applicationsfrom localdevelopers.Appquality,applanguage,andUXarethenext
threefactorstoguaranteethequalityandfunctionality;whilethetaglineisa
marketingdomain.
40.68%
Appquality
14.04%
Applanguage
13.73%
Easytouse
(UX)
13.73%
8.73% 4.85% 1.99%
Othersoption
0.97%
Appdesign
1.28%
Appcontent Apppopularity Moreconfident
withprivacy

6. LOCALAPP
PREFERENCE
PART4
ReasonsforChoosingLocalApps
SURVEY2018
Intheotherspectrum,herearethereasonsonwhyrespondentsisnotinfavoroflocal
apps:
Thehighestpercentageisabouterrors.Indeed,itreflectsonthequalityofthe
applications.Thesecondhighestpercentagealsodeservesthespotlight.Publishing
andmarketingactivitiesshouldbeintensifiedtoimproveappvisibility.
Oftenhaveerrors
Notfamiliar
Toomanyads
Unsureabout
thequality
Nofriend
isusingit
Notwellknown
Difficulttouse
(UX)
Others
32.57%
16.28%
15.06%
13.88%
9.95%
2.96%
1.17%
8.12%

7. LOCALAPP
PREFERENCE
PART5
ReasonsforChoosingInternationalApps
SURVEY2018
Inthesurvey,there’salsoaquestionaboutthefundamentalreasonontheinternational
app’sselection.Qualityisthetopreason,followedpopularity.Wethinktheoptionsin
orderbelow isquiterepresentativewiththeexistingconditions.
Appquality Applanguage
Manyfriends
areusingit
7.30%
49.52% 16.79%
5.72% 3.16% 0.41%
10.82% 6.28%Appcontent Easytouse
Moreconfident
withprivacy
Appdesign Others

8. LOCALAPP
PREFERENCE
PART5
ReasonsforChoosingInternationalApps
SURVEY2018
Somepeopledonotfondofinternationalapps.Someofthereasonsthatappearinthe
surveyare:
Toomanyads
Notfamiliar
Difficulttouse
Oftenhaveerrors
Nofriendisusingit
Notwellknown
Unsureaboutthequality
Othersoption
26.95%
19.35%
15.21%
11.64%
10.62%
8.47%
5.56%
2.19%

9. LOCALAPP
PREFERENCE
PART6
InformationaboutLocalApps
SURVEY2018
InthePart4,oneoftheproblem aboutlocalappisvisibility.Consumersadmitthatthey
arenotalwaysfamiliarwiththeappmadebylocaldevelopers.Here’stheiranswerwhen
weaskhow respondentsknow aboutthelocalapps:
Socialmediaoccupiesthetoplevel,followedbyfriendrecommendationsandtech
news.Interestinglytheads,whilesomewhatsignificant,onlycontributearound10%of
total.Thisinformationprovidesusinterestingunderstandingonhow localdevelopers
markettheirproducts.
Generally,thereareseveralwaysfordeveloperstopromotetheirapp:
Socialmedia
48.55%
Technews
13.12%
Friendrecommendation
21.44%
Ads
10.57%
Others
0.36%
Finditself
5.97%
Creatinglanding-page
(website)
Mediapublic
relation
Socialmedia
(organicandpaid)
Appstore
Optimization
Generaladvertising
(bannerdanTV)
SEO
(Organicandpaid)
Influencer
orendorsement

10. LOCALAPP
PREFERENCE
PART7
InterestinUsingLocalApps
PART8
IfGovernmentDemandtheUseofLocalApps
SURVEY2018
Respondentsalsoprovidefeedbackabouttheirinterestinusinglocalapp.Mostof
them answerthattheyarewillingtotryalocalappthat’shavingthesamefunction
withinternationalappthattheyarecurrentlyusing.
Likeitornot,thepotentialofinternationalappcensorshipwillhelpthetractionof
localapp.Howeverthere’sdoubtthatthismoveisviewedtobeunpopularandnot
supportedbythecommunity.Interestinglyaboutmorethanhalfofrespondentsthey
willsupportthisdecisionifitwillhelptoincrease,bothquantityandquality,oflocal
app.
PART9
LocalAppRecommendation
Almostallrespondentswillgladly
recommendlocalapptotheirpeersifit’s
abletomeettheirneedandrequirement.
Yes,I’m interestedtotry 77.23%
Mixedfeeling.
Willtryifit’sproventobegood
16.23%
No,Iwillkeepusing
existingone
6.53%
Yes,Isupportthepotentialincreaseofdomesticapplications.
57.22%
No,consumersshouldbefreetovote.
31.90%
Mixedfeeling,willfindoutaboutthequalityoflocalapp.
10.87%
98.62% 1.38%
Yes No

11. LOCALAPP
PREFERENCE
SURVEY2018
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https://dailysocial.id/report/post/
local-app-preference-survey-2018