The survey was conducted during Ramadan in 2017 with 1020 Muslim smartphone users in Indonesia. Over 90% of respondents reported fasting for Ramadan. The most popular Islamic apps used were Quran apps (56.51%) and fasting schedule apps (36.88%). Over half of respondents found attractive Ramadan discount promotions online. Most respondents reported shopping more during Ramadan than other times of the year.

1. RAMADAN
SURVEY 2017
© DAILYSOCIAL.ID

2. BACKGROUND
The holy Islamic month of Ramadan began on May 26th this year 2017,
and is set to end on June 24th. On this occasion DailySocial.id, in
cooperation with JakPat mobile survey app, has taken the occasion to
conduct a Ramadan-themed survey to track digital consumer trends &
attitudes.
Survey conducted with 1020 respondents sampled among smartphone
users throughout Indonesia.

3. DEMOGRAPHICS
0,20%
7,65%
44,12%
19,31% 19,22%
6,08%
2,94%
0,49%
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
1020 survey respondents
43.92%
58.08%
Gender
Age Range

4. SURVEY
FINDINGS

5. PANELS WHO ARE FASTING
90,39%
Fasting
9,61%
Not FastingAs expected, over 90%
of respondents are
presumably Muslim, as
they report they will be
fasting this holy month
of Ramadan

6. USAGE OF ISLAMIC APPS
26,46%
27,98%
Other Islam-related app
Not one of these apps
ALQURAN APP
56.51%
FAST BREAKING
SCHEDULE
36.88%
KIBLAT DIRECTION
21.37%
MOSQUE / MUSALLA
LOCATION
11.82%

7. RAMADAN-RELATED
PROMOTIONS
51,18%
34,12%
14,71%
Q: Have you found any discount
& promotion programs this
Ramadan? Particularly related
to online?
Yes, I've found many attractive
programs
Yes I've found some programs but
not many that are attractive
No, I have not found any attractive
programs at all

8. SPENDING HABITS
DURING RAMADAN
62,75%
14,22%
23,04%
I shop more
I shop less
The same / don't know
Indonesians tend to shop more during the month of Ramadan, and this is reflected
in our respondent’s response.
Q: Do you think you shop more, or shop less, in this month of Ramadan?

10. For the complete version of
"Laporan DailySocial.id: Survei
Ramadan 2017",
download it for free here.
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