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Precog  Digital’s  Por/olio  
50+  Thoughtleader  Presenta8ons  
&  Keynote  Topics  
  
We  Accelerate  Your  Digital  Maturity  
Our  Lead  Thoughtleaders/Speakers:  
Sean  MoffiE    
Global  Guide  to  Your  Future  
@seanmoffiE  
Eric  Weaver  
Veteran  Brand  Innovator  
@weave  
Our  Promise:    
We	
  provide	
  one	
  of	
  the	
  leading	
  global	
  sources	
  of	
  
inspira1on,	
  educa1on	
  and	
  prac1cal	
  applica1on	
  
to	
  your	
  organiza3on’s	
  biggest	
  current	
  problems,	
  
shi;ing	
  threats	
  and	
  most	
  interes3ng	
  future	
  
opportuni3es	
  &	
  areas	
  of	
  value	
  crea3on	
  ...	
  	
  live	
  
and	
  in-­‐person.	
  
  
WHAT  WE  FOCUS  ON  IN  OUR  DAY  JOBS:  
Transform  your  Digital  Now.  
Accelerate  your  Digital  Future.  
Check  us  our  at  www..precog.digital  
Seven  common  client  needs:  
    
#1  EARLY  WARNING  RADAR:  
  “Big  cultural/behavioral  shiFs  in  the  marketplace”  
    
  #2  DISRUPTION  ALERT:  
  “The  potenPal  future  marketplace/new  economy”  
    
#3    PRAGMATIC  HELP    
“Reality  check  on  how  digital  operaPons  work”  
    
#4    OUTSIDE  PERSPECTIVE    
“External  evaluaPon/validaPon  on  your  company”  
    
Seven  common  client  needs  
(CONT.):  
      
#5  RELEVANT  VALUE  
  “CompePPve  advantage  due  to  threat/opportunity”  
    
#6  CUSTOMER  EXPERIENCE  
  “The  voice  of  the  customer  needs  to  be  embraced”  
    
#7  MOBILIZING  OPINION    
“Need  to  sway  a  skepPcal  audience  to  change”  
Five  Precog  Digital  presenta8on  
traits  we  always  deliver  on:  
  
•  Customized  Format/Content  to  your  Audience    
•  Credible,  Hands-­‐on  Experience  
•  Energe@c  &  Empathe@c  Performance  
•  Prac@cal  Advice  &  Valuable  Takeaways  
•  Fresh  &  Up-­‐to-­‐date  Insights  
	
  	
  
Our  Precog  Digital    
Presenta8on  Topic  Por/olio:  
4  Topics  Areas,  12  Sub-­‐Topic  Areas,  
50+  Presenta8on  Titles  
  
A.  “Futureproofing  and  
Disrup@on”  Presenta@ons  &  
Workshops  
-­‐  Looking  at  Your  Next  New  Market  
Entries,  Pivots  &  Futures:  
q  Emerging  Trends  
q  New  Business  Models  &  Strategies  
q  Startups,  Entrepreneurship  &  Incubators  
#1 The World is Faster & Blurrier –
Driving Change for a Very Fast Future
#2 Futureproofing Your Brand –
What’s Foreseeable Forces are Heading Your Way &
30 Effective Ways to Combat Them
#3
#4 Mining The Future of “Your“ Industry :
Picturing Your Business 3 Years From Now
#5 Reinvention:
New Business Models and Strategies to Reframe
Your Business
#6 15 Platforms
– Learnings from the Most Successful
Internet & Technology Business
Models
The	
  2016	
  Edi3on	
  
#7 Creative Disruption –
How Game-Changing Innovation Will Happen BY You
or TO You
#8
#9 Innovating the Innovators:
How to Build a Sustainable Innovation Ecosystem
as Incubators, Accelerators and Ventures
#10 Bootstrap Branding –
Success for Entrepreneurs in the Connected Age
#11 The Crowd Unicorns –
How the Best Startups Got Crowdfunded
B.  “Connec@ng  with  Customers,  
Ci@zens  and  Stakeholders”  
Presenta@ons  and  Workshops  
-­‐  Crea@ve  World  Class  Engagement  &  
Experiences:  
q  Marke@ng  &  Brand  Engagement  
q  Customer  Experience  &  Insights  
q  Branded  Content  &  Social  Business  
#12 THE ENGAGED BRAND:
Branding in the Era of the Empowered Consumer
#13 The Brand Periodic Table –
The Future of Brands, Marketing and Digital
“Here	
  Comes	
  the	
  Crowd	
  Economy”	
  
#14
Wikibrands:
The 12 Key Wikibrand
Factors to Reinventing
Your Company
in a Customer-Driven
Marketplace
#15 The New CMO–
The 7 Evolving Roles of Your
Key Customer-Facing Executive
#16 Measuring and Monitoring Conversations –
The 10 Somewhat Immutable Laws of Measuring
Your Audience Involvement
#17
#18 Mapping Your Customer Experience:
Auditing and Improving Your Customer’s Pleasure and
Pain Points
1
4
8 976
15 1614
33 3432
51 5250
31
49
19 201817
37 383635
55 565453
23 242221
41 424039
59 605857
25
43
61
28 292726
46 474544
64 65
30
11 12 13
5
48
66 676362
3
Experience
Entertainment
Curation
Connection
Innovation
Speed
Efficiency
1.
2.
3.
4.
5.
6.
7.
Freedom
Customization
Collaboration
Authenticity
Value
Globalization
8.
9.
10.
11.
12.
13.
78 79 82 83 848180
96 97 100 101 102
10
999887 8886 103929089 9593
69 7068 73 747271 777675
91 94
Original graph crafted by Blinds.com
114 115 116105 106104 110108107 113111109 112
2
85
PERIODIC TABLE OF
MARKETING ELEMENTS
114 115 116105 106104 110108107 113111109 112
#19 What Customers Want -
The Ever-Changing Basket of Customer Expectations
#20 Engaging Your Influencers –
Some of these people are not like the others…
#21 Generational Values and Breakdowns–
How Your Generational Tribe Determines Your Beliefs,
Habits and Differences
#22 Extraordinary ecommerce –
Connecting and Converting Online Purchasers
#23 Once Upon a Company Time …
The Science and Art of Storytelling in a Digital Age
#24 Consumer Digital Behavior
– Why We Do What We Do Online?
#25 Welcome to the Impact Age –
- Understanding a More Personalized, Immersive,
Smarter, Sophisticated & Private Media World
“The 5 Core Drivers, 14 Megatrends and 122 Subtrends that
are Driving Communication & Media Forward”
#26 The Joys & Perils of Unpaid Media
- The 15 Ways to Generate Earned, Shared and
Owned Media …and 7 Big Caveats
#27
#28 If The Customer is King, Content is Queen:
How to Deliver Inbound and Repeat Business
#29 The Professionals’ Guide
to Social Media
- How to Navigate Social Networks, Customer Forums
and Connected Content, even if you aren’t a Ninja
#30 The Future of Content:
What’s Driving our Attention & Conversion Funnel in
the Future
#31 Your Social Efforts are Worth…
$10,206,357
Metrics, Analytics and Returns in Social
#32
C.  “Leading  Winning  Business”  
Presenta@ons  and  Workshops      
-­‐  Pulling  the  Most  Effec@ve  Levers  in  Our  
Fast-­‐Changing  Economy:  
q  Technology  &  New  Media  
q  Product  &  Service  Innova@on  Process  
Improvement  
q  Culture,  Talent  &  Leadership  
#33
#34 Digital Maturity–
The 10 Essential Ingredients to Transforming Your
Business Through Technology
#35 The Digital Playground
It’s a Lot Bigger Than You Thought
#37 The Short History of Modern Digital–
What We Cared About 1985-2020
#38 Media Drivers –
Top Meta and Microtrends in the Media Marketplace
#39 Tech Werks -
Capitalizing on the True Promise of Technology in
Organizations
#40 Augmented & Virtual Reality–
New Dimensions of Applications and Experiences
#41 The Internet of Things –
How to Integrate and Connect
in a Network-Sensing World
#42 Innovation Ideastorming:
Identifying and Incubating the Best Ventures Inside
Your Company
#43 Launching for Success:
Hitting Product & Service Innovation Doubles, Triple
and Home Runs
#44 Place-Based Innovation –
Smarter Cities, Smarter Countries, Smarter Citizens
#45 The Changemakers–
Intrapreneurs Working to Transform Business
From the Inside Out
#46 The Future of Work …
How the Workplace Disrupts Itself into a
Much Different Future
#47 Personal & Employer
Branding in the Snapchat Age
#48 The Social Organization:
Thriving and Surviving as a Business in Social
Media
#49 The Digital Workout –
How to Get Digitally Buff at 6 Hours or Week or Less
#50 Employee Engagement Pow–
Getting the Most out of Your Talent in
the Age of Experience
#51  THE  CHIEF  DIGITAL  OFFICER  (CDO)  
THE  NEW  BUSINESS  TRANSFORMATION  LEADER  
#52 Leadership 2020:
Effective Leadership and Reputation Mgmt. in
Change & Transformation
D.  “Hot  Passion  Topics”  
Presenta@ons  and  Workshops:    
-­‐  Things  We  Just  Can't  Stop  Thinking  
About  
q  The  Crowd,  On-­‐Demand  and  Sharing  
Economy  
q  Digital  Innova@on  &  Transforming  Beaer  
Worlds  
q  The  Future  of  Sports  &  Technology  
#53
#54
#55 Here Comes the Crowd
Economy:
New Business Model Threats and Disruptive
Opportunities
#56 Wiki Causes –
The Best Engagement & Technology Practices
of the Most Loved Causes
#57 Digiball:
How Technology is Transforming the Sports we
Watch, Fan, Follow and Play
#58 Wiki Sports –
The Best Engagement & Technology Practices
of the Most Loved Active & Sports Brands
Some  of  the  brands  we’ve  performed  
with  and  transformed  for  
Get  Connected  to  Precog  Digital    
and  Sean  MoffiE  &  Eric  Weaver  
www.Precog.digital  
@PrecogDigital  
  
For  all  presenta8on  and  workshop  enquiries,  please  contact:  
  
Brandie  McCallum  at  (914)  621-­‐6854    brandie@precogdigital.com    

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Precog Digital _ Portfolio of Presentations & Keynotes

  • 1. Precog  Digital’s  Por/olio   50+  Thoughtleader  Presenta8ons   &  Keynote  Topics     We  Accelerate  Your  Digital  Maturity  
  • 2. Our  Lead  Thoughtleaders/Speakers:   Sean  MoffiE     Global  Guide  to  Your  Future   @seanmoffiE   Eric  Weaver   Veteran  Brand  Innovator   @weave  
  • 3. Our  Promise:     We  provide  one  of  the  leading  global  sources  of   inspira1on,  educa1on  and  prac1cal  applica1on   to  your  organiza3on’s  biggest  current  problems,   shi;ing  threats  and  most  interes3ng  future   opportuni3es  &  areas  of  value  crea3on  ...    live   and  in-­‐person.    
  • 4. WHAT  WE  FOCUS  ON  IN  OUR  DAY  JOBS:   Transform  your  Digital  Now.   Accelerate  your  Digital  Future.   Check  us  our  at  www..precog.digital  
  • 5. Seven  common  client  needs:       #1  EARLY  WARNING  RADAR:    “Big  cultural/behavioral  shiFs  in  the  marketplace”        #2  DISRUPTION  ALERT:    “The  potenPal  future  marketplace/new  economy”       #3    PRAGMATIC  HELP     “Reality  check  on  how  digital  operaPons  work”       #4    OUTSIDE  PERSPECTIVE     “External  evaluaPon/validaPon  on  your  company”      
  • 6. Seven  common  client  needs   (CONT.):         #5  RELEVANT  VALUE    “CompePPve  advantage  due  to  threat/opportunity”       #6  CUSTOMER  EXPERIENCE    “The  voice  of  the  customer  needs  to  be  embraced”       #7  MOBILIZING  OPINION     “Need  to  sway  a  skepPcal  audience  to  change”  
  • 7. Five  Precog  Digital  presenta8on   traits  we  always  deliver  on:     •  Customized  Format/Content  to  your  Audience     •  Credible,  Hands-­‐on  Experience   •  Energe@c  &  Empathe@c  Performance   •  Prac@cal  Advice  &  Valuable  Takeaways   •  Fresh  &  Up-­‐to-­‐date  Insights      
  • 8. Our  Precog  Digital     Presenta8on  Topic  Por/olio:   4  Topics  Areas,  12  Sub-­‐Topic  Areas,   50+  Presenta8on  Titles    
  • 9. A.  “Futureproofing  and   Disrup@on”  Presenta@ons  &   Workshops   -­‐  Looking  at  Your  Next  New  Market   Entries,  Pivots  &  Futures:   q  Emerging  Trends   q  New  Business  Models  &  Strategies   q  Startups,  Entrepreneurship  &  Incubators  
  • 10. #1 The World is Faster & Blurrier – Driving Change for a Very Fast Future
  • 11. #2 Futureproofing Your Brand – What’s Foreseeable Forces are Heading Your Way & 30 Effective Ways to Combat Them
  • 12. #3
  • 13. #4 Mining The Future of “Your“ Industry : Picturing Your Business 3 Years From Now
  • 14. #5 Reinvention: New Business Models and Strategies to Reframe Your Business
  • 15. #6 15 Platforms – Learnings from the Most Successful Internet & Technology Business Models The  2016  Edi3on  
  • 16. #7 Creative Disruption – How Game-Changing Innovation Will Happen BY You or TO You
  • 17. #8
  • 18. #9 Innovating the Innovators: How to Build a Sustainable Innovation Ecosystem as Incubators, Accelerators and Ventures
  • 19. #10 Bootstrap Branding – Success for Entrepreneurs in the Connected Age
  • 20. #11 The Crowd Unicorns – How the Best Startups Got Crowdfunded
  • 21. B.  “Connec@ng  with  Customers,   Ci@zens  and  Stakeholders”   Presenta@ons  and  Workshops   -­‐  Crea@ve  World  Class  Engagement  &   Experiences:   q  Marke@ng  &  Brand  Engagement   q  Customer  Experience  &  Insights   q  Branded  Content  &  Social  Business  
  • 22. #12 THE ENGAGED BRAND: Branding in the Era of the Empowered Consumer
  • 23. #13 The Brand Periodic Table – The Future of Brands, Marketing and Digital
  • 24. “Here  Comes  the  Crowd  Economy”   #14 Wikibrands: The 12 Key Wikibrand Factors to Reinventing Your Company in a Customer-Driven Marketplace
  • 25. #15 The New CMO– The 7 Evolving Roles of Your Key Customer-Facing Executive
  • 26. #16 Measuring and Monitoring Conversations – The 10 Somewhat Immutable Laws of Measuring Your Audience Involvement
  • 27. #17
  • 28. #18 Mapping Your Customer Experience: Auditing and Improving Your Customer’s Pleasure and Pain Points
  • 29. 1 4 8 976 15 1614 33 3432 51 5250 31 49 19 201817 37 383635 55 565453 23 242221 41 424039 59 605857 25 43 61 28 292726 46 474544 64 65 30 11 12 13 5 48 66 676362 3 Experience Entertainment Curation Connection Innovation Speed Efficiency 1. 2. 3. 4. 5. 6. 7. Freedom Customization Collaboration Authenticity Value Globalization 8. 9. 10. 11. 12. 13. 78 79 82 83 848180 96 97 100 101 102 10 999887 8886 103929089 9593 69 7068 73 747271 777675 91 94 Original graph crafted by Blinds.com 114 115 116105 106104 110108107 113111109 112 2 85 PERIODIC TABLE OF MARKETING ELEMENTS 114 115 116105 106104 110108107 113111109 112 #19 What Customers Want - The Ever-Changing Basket of Customer Expectations
  • 30. #20 Engaging Your Influencers – Some of these people are not like the others…
  • 31. #21 Generational Values and Breakdowns– How Your Generational Tribe Determines Your Beliefs, Habits and Differences
  • 32. #22 Extraordinary ecommerce – Connecting and Converting Online Purchasers
  • 33. #23 Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age
  • 34. #24 Consumer Digital Behavior – Why We Do What We Do Online?
  • 35. #25 Welcome to the Impact Age – - Understanding a More Personalized, Immersive, Smarter, Sophisticated & Private Media World “The 5 Core Drivers, 14 Megatrends and 122 Subtrends that are Driving Communication & Media Forward”
  • 36. #26 The Joys & Perils of Unpaid Media - The 15 Ways to Generate Earned, Shared and Owned Media …and 7 Big Caveats
  • 37. #27
  • 38. #28 If The Customer is King, Content is Queen: How to Deliver Inbound and Repeat Business
  • 39. #29 The Professionals’ Guide to Social Media - How to Navigate Social Networks, Customer Forums and Connected Content, even if you aren’t a Ninja
  • 40. #30 The Future of Content: What’s Driving our Attention & Conversion Funnel in the Future
  • 41. #31 Your Social Efforts are Worth… $10,206,357 Metrics, Analytics and Returns in Social
  • 42. #32
  • 43. C.  “Leading  Winning  Business”   Presenta@ons  and  Workshops       -­‐  Pulling  the  Most  Effec@ve  Levers  in  Our   Fast-­‐Changing  Economy:   q  Technology  &  New  Media   q  Product  &  Service  Innova@on  Process   Improvement   q  Culture,  Talent  &  Leadership  
  • 44. #33
  • 45. #34 Digital Maturity– The 10 Essential Ingredients to Transforming Your Business Through Technology
  • 46. #35 The Digital Playground It’s a Lot Bigger Than You Thought
  • 47. #37 The Short History of Modern Digital– What We Cared About 1985-2020
  • 48. #38 Media Drivers – Top Meta and Microtrends in the Media Marketplace
  • 49. #39 Tech Werks - Capitalizing on the True Promise of Technology in Organizations
  • 50. #40 Augmented & Virtual Reality– New Dimensions of Applications and Experiences
  • 51. #41 The Internet of Things – How to Integrate and Connect in a Network-Sensing World
  • 52. #42 Innovation Ideastorming: Identifying and Incubating the Best Ventures Inside Your Company
  • 53. #43 Launching for Success: Hitting Product & Service Innovation Doubles, Triple and Home Runs
  • 54. #44 Place-Based Innovation – Smarter Cities, Smarter Countries, Smarter Citizens
  • 55. #45 The Changemakers– Intrapreneurs Working to Transform Business From the Inside Out
  • 56. #46 The Future of Work … How the Workplace Disrupts Itself into a Much Different Future
  • 57. #47 Personal & Employer Branding in the Snapchat Age
  • 58. #48 The Social Organization: Thriving and Surviving as a Business in Social Media
  • 59. #49 The Digital Workout – How to Get Digitally Buff at 6 Hours or Week or Less
  • 60. #50 Employee Engagement Pow– Getting the Most out of Your Talent in the Age of Experience
  • 61. #51  THE  CHIEF  DIGITAL  OFFICER  (CDO)   THE  NEW  BUSINESS  TRANSFORMATION  LEADER  
  • 62. #52 Leadership 2020: Effective Leadership and Reputation Mgmt. in Change & Transformation
  • 63. D.  “Hot  Passion  Topics”   Presenta@ons  and  Workshops:     -­‐  Things  We  Just  Can't  Stop  Thinking   About   q  The  Crowd,  On-­‐Demand  and  Sharing   Economy   q  Digital  Innova@on  &  Transforming  Beaer   Worlds   q  The  Future  of  Sports  &  Technology  
  • 64. #53
  • 65. #54
  • 66. #55 Here Comes the Crowd Economy: New Business Model Threats and Disruptive Opportunities
  • 67. #56 Wiki Causes – The Best Engagement & Technology Practices of the Most Loved Causes
  • 68. #57 Digiball: How Technology is Transforming the Sports we Watch, Fan, Follow and Play
  • 69. #58 Wiki Sports – The Best Engagement & Technology Practices of the Most Loved Active & Sports Brands
  • 70. Some  of  the  brands  we’ve  performed   with  and  transformed  for  
  • 71. Get  Connected  to  Precog  Digital     and  Sean  MoffiE  &  Eric  Weaver   www.Precog.digital   @PrecogDigital     For  all  presenta8on  and  workshop  enquiries,  please  contact:     Brandie  McCallum  at  (914)  621-­‐6854    brandie@precogdigital.com