Waffle @ Startup Asia - Minku Lee

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Minku Lee

Slides that I used at Startup Asia Singapore.

Technologie Business

IT’S FREE!
Social Wi-Fi

MINKU LEE
LEE& COMPANY
Co-Founder & Creative Director

is a Wi-Fi CONNECTOR USING
SOCIAL NETWORKS &
INTERACTIVE ADS

USER EXPERIENCE < PROVIDER’S CONVENIENCE

’s competitors
USER CONVENIENCE

Public Wi-Fi

PROFIT

Wi-Fi with Ads

Paid Wi-Fi

Private Wi-Fi

Global Public Wi-Fi Hotspots

5.8M
4.5M
3.3M
2.1M
1.3M
0.5M 0.8M
2009 2010 2011 2012 2013 2014 2015

Source: Informa Telecoms & Media, 2011

Business Model

B2B B2C
FRANCHISES SMALL CAFÉS
& EVENTS NORMAL USERS
& Wi-Fi ZONE

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