Social intranet content management

©2020 Prescient Digital Media. All Rights Reserved.
MANAGING SOCIAL CONTENT
ON THE INTRANET
0

1
TOBY WARD
Founder, Prescient Digital Media

2The Intranet Experts

From Concept to Live
End-to-End Services for 19 Years
• User experience design
• Information architecture
• Dynamic wireframes
• Navigation flows
• Taxonomies
Design
• Stakeholder engagement
• Constituent analysis
• Focus groups
• User surveys
• Content analysis
• Technical ecosystem
assessment
Assessment
• Development
• Configuration
• Integration
• Content migration
• Desktop, mobile.
• Technology agnostic.
• Expertise in SharePoint
Implementation
• Strategic plan
• Solution roadmap
• Engagement plan
• Governance model
• Content management plan
• Social/collaboration strategy
• Technical architecture
Planning
• Content creation
• Operations management
• Change management
• Solution product
management
• Analytics
• Search optimization.
Operations
Listen. Understand. Deliver.

Clients

5
Content Management
Intranet Content Publishing
Social Specifics
3 Key Learnings
01
02
03

Think About… 2
• Does everyone know who owns the intranet?
• Do you have detailed content policies?
• Do you have detailed job descriptions for content creators/publishers?
• Does all content have an expiry date?

Content Management (CM)
• The means by which content is created, stored, accessed, and
reused

Enterprise Content Management (ECM)

Six Major Principles (CM)
• Create & publish content in a timely manner
• Reduce the cost of publishing content
• Organize content to support work processes
• Accountable roles & responsibilities for managing content
• Consistency through policy
• To use one tool to publish information across different sites

Document Management (DM)

Web Content Management (SharePoint Modern)

Editing in Classic

Kentico CMS

• Effective content management requires:
• Organizational processes and rules
• Motivated and active providers and writers
• Engaged users
• Technology
CM Requirements

1.Determine governance & management model
2.Detail content publishers, types & needs
3.Determine content structures & current practices
4.Determine how to measure effectiveness
5.Define user requirements and access/rules (e.g.
customization/personalization)
6.Define processes/guidelines for content management, review, & publishing
7.Define content storage/retrieval mechanism & review software (CMS)
Planning

• Decentralized (most common in larger orgs.)
• No single owner
• Driven by policies and guidelines
• Organic growth, often leads to site sprawl
• Centralized (more common in small orgs.)
• Single owner (usually department)
• Bureaucratic
• Highly controlled
Traditional Governance 18

• Collaborative / Federated
• Steering Committee / Council
• Decentralized content ownership; centralized platform
• Bureaucratic
• Centralized Hybrid
• Single owner (usually department)
• Bureaucratic
• Centrally controlled
Modern Governance 18

20Strictly Confidential © 2015 Prescient Digital Media Not For Distribution
Centralized Hybrid 21

Content Management Lifecycle

Content Management Plan

Every page must have….
• Date
• Expiry date (e.g. 18 months for new; 6 months for team
site)
• Name (author / publisher) with email link to person
• Terms of use
• Forced ‘closed’ meta tags
• Optional ‘open’ tags

Content Templates 24

Mandatory Keywords

NOT
OPTIONAL

Taxonomy Term Store

EPiServer

Elcom

CMS Technology
34

CMS varieties
• Web content management (WCM)
• Document management (DM)
• Records management (RM)
• Digital asset management (DAM)
• Portal
• Social media platform
• Enterprise content management

Common Features
• User-friendly content authoring, multiple authors
• Versioning (version & date control/expiration)
• Content approval workflow (gate-keeping)
• Database and template creation
• Database management
• Dynamic page generation
• Link management
• Personalization
• Access control and security
• Search
• Analytics
• Social media

Budget
• $0 - $ Millions
• Business + functional requirements determine cost
• Final budget will be determined by the end solution

Starting at $1,999

Social (Collaboration) Tools
41

84%
Most popular:
•Commenting
•Sharing
•Instant Messaging
Social Intranet Tools

No Anonymous Posting

Delve: My Profile

Lumapps

Yammer

Teams: with Yammer

Social Requirements
• All content is governed by the Code of Content
• No anonymous posting
• Social computing guidelines should be published
• Seed content with comments / promote discussion
• Cross-link to relevant discussions, blogs, wikis, etc.

‘Share’ and ‘Ask for help’ buttons
Facilitate support and increase traffic
Let employees play a
role in disseminating
information—and allow
them to share their
thoughts on it
Let employees request
and offer assistance
related to content
57

Social Business Intelligence reports
Data driven insights to help us in understanding and improving the community
58

59

60

• Content Management Plan:
• Content types: front-page news vs. static content
• How content is developed, formatted, presented
• Limitations on technical and graphic elements
• Roles and responsibilities of publishers, editor etc.
• Style Guide
• Compliance details for platform, templates, fonts, images, etc.
• Email Usage Guidelines & Policy
• Taxonomy (Managed Term Store)
Policies 27

Poll
Next Webinar – April 2020
62

Questions
Use panel on right to submit a question
63

IntranetGlobalForum.com
New York, City – Dec 1-2, 2020
66

67
$350 OFF
www.PrescientDigital.com

Intranet Insight Newsletter
www.PrescientDigital.com
68

69

www.PrescientDigital.com 416.926.8800 toby@prescientdigital.com

Social intranet content management

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