Unisys intranet case study presentation by Gloria Burke at the 2014 Intranet Global Forum in NYC.

1. Enterprise Social Business Transformation
Deriving Maximum Value From Social Technologies Across The Enterprise
Intranet Global Forum
October 8, 2014

2. Thank you for this opportunity to share our insights
Gloria is Chief Knowledge Officer at Unisys and is responsible for the development of the
company’s Enterprise Social Business Strategy and supporting social culture adoption initiatives.
In addition, Gloria leads the visionary team for “Inside Unisys”, the company’s social intranet
environment that hosts its authoritative knowledge base and collaborative work spaces. She
serves as chairperson of the company’s Knowledge & Collaboration Stakeholders Council and
Intranet Steering Committees.
Gloria also serves as Global Portfolio Leader for the Unified Social Business Practice at Unisys,
and is one of the company’s senior thought leaders on Enterprise Social Business and Change
Management.
Prior to joining Unisys in 2009, Gloria spent 14 years at Booz Allen Hamilton as its global
knowledge and collaboration manager. She is a published author and a frequent blogger on
social technologies and company culture, with articles and blogs featured on Unisys.com and in
Social Media Today. She is a seasoned conference presenter and panelist on these topics.
Gloria has been named by Information Week Magazine as #2 of the Top Ten Social Business
Leaders of 2013, and was also recognized in this leadership list in 2012.
© 2014 Unisys Corporation. All rights reserved. 2
Gloria Burke
Chief Knowledge Officer and
Global Portfolio Leader
Unified Social Business
215-274-1822
gloria.burke@unisys.com
GloriaBurke
@GloriaBurke

3. About Unisys About Unisys
 Unisys is a worldwide information technology company with a rich
history than spans 140 years.
 We provide a portfolio of IT services, software, and technology
that solves critical problems for our clients, focused on:
 securing their operations
 increasing the efficiency and utilization of their data centers
 enhancing support to their end users and constituents
 modernizing their enterprise infrastructures and applications
 deriving maximum value from social technologies
 With approximately 23,500 employees, Unisys serves commercial
organizations and government agencies throughout the world.
© 2014 Unisys Corporation. All rights reserved. 3

4. Enterprise Social Business:
Why does it matter to business today?

5. Enterprise Social Business - The Value is Real and Now
Source: McKinsey Global Institute Report, The Social Economy: Unlocking Value and Productivity Through Social Technologies, July, 2012
© 2014 Unisys Corporation. All rights reserved. 5
 In its report on “The Social Economy”,
McKinsey stated that the use of social
technologies to improve
communications and collaboration
within and across the business
enterprise could contribute as much as
two-thirds of an estimated $900 billion
to $1.3 trillion dollar value to business
by 2016.
 But, in order to capture this value,
companies will need to transform their
organization structures, processes and
culture to become “network and people
centric” to enable more seamless
connection and collaboration among
employees, clients and business
partners
 So the value is real, if you know how to
exploit it.

6. Social Technologies can help to transform organizations by creating a socially-integrated enterprise social
business platform – one that is networked in both a technical and behavioral sense to address these challenges.
© 2014 Unisys Corporation. All rights reserved. 6
Common Business Challenges
 Geographically distributed facilities and
employees
 Complex and demanding industry regulations
 Information overload and a lack of a common
enterprise-wide collaboration platform and tools.
 Highly competitive employee recruitment,
development and retention of top talent and
exiting workforce issues.
 Increasingly high expectations of connected and
informed employees and customers

7. © 2014 Unisys Corporation. All rights reserved. 7
Why Does Social Matter?
Innovation
Agile companies are building differentiating
capabilities
 Embedding collaboration, information sharing, and
active engagement to facilitate ideation, innovation,
and speed to market
 Fulfilling customer/constituent expectations for
higher levels of engagement and collaboration
Collaboration
Dramatically increasing the effectiveness of
organizations
 Real-time presence and networks facilitates
connection and collaboration reduces the time
knowledge workers spend searching for information
and expertise.
 Communities provide an ecosystem to advance
expertise and skill sets and increase collaboration
across organizations and geographies
Workforce
Expectations are changing
 Workers expect to leverage internal knowledge and
networks to accelerate on-boarding, facilitate
learning, and propel career development
 Employers want to capture and transfer critical
knowledge from exiting workforce to emerging talent
Infrastructure
Aging infrastructure and rising
communications costs
 Expensive and obsolete technologies (e.g. PBX)
must be replaced allowing alternative technologies
to eliminate high communications carrier costs
 Use of off-the-grid tools, without IT’s knowledge or
approval impacts operational reliability
 Information security is an increasing risk

8. Innovation Collaboration Workforce Infrastructure
© 2014 Unisys Corporation. All rights reserved. 8
What is its Value?
Two-thirds of the value afforded by social technologies lies in improving communications and
collaboration within and across the business enterprise
28%
INCREASE
In Number Of
Successful
Product
Innovations
52%
INCREASE
Source: McKinsey Global Institute – The State of the Social Economy
74%
INCREASE
In Time
To Market
41%
INCREASE
20-25%
INCREASE
50-70%
REDUCTION
5-30%
REDUCTION
In Speed of
Access To
Internal
Experts
In Speed to
Access
Knowledge
In Employee
Satisfaction
In Employee
Productivity
In Telephony
Costs
In Travel
Costs
29%
REDUCTION
Improved Access to
Expertise and Knowledge
Increased Market Capabilities
and Differentiation
Increased Employee
Productivity and Retention
Reduced Infrastructure and
Communications Costs
Note: Companies with a high percentage of employees who incorporate the use of social technologies into their daily routines have shown the highest level of benefits.

9. Common Challenges and Barriers to Transformation
© 2014 Unisys Corporation. All rights reserved. 9
Policy and Governance
 Lack of social media policy, socialization, and
compulsory training puts the company at risk
 Unclear rules of engagement inhibits beneficial
information exchange
 Inability to proactively monitor and manage
incidents inhibits corrective actions
 Poor community management and governance
impacts effectiveness and value of communities
Technology and Tools
 Use of off-the-grid tools, without IT’s knowledge
or approval impacts operational reliability
 Proliferation of unapproved devices exposes
infrastructure to system security risks
 Lack of high quality, reliable unified
communications inhibits real-time connection
and collaboration
Leadership and Strategy
 Lack of strategic vision or roadmap results in
unmet business needs and conflicting priorities
 Limited senior sponsorship and stakeholder
engagement dramatically impacts adoption
 Inability to determine a business use case or ROI
results in lack of resourcing and support
 Underestimating use of social technologies
results in value left on the table
People and Culture
 Lack of awareness, education and clearly
articulated value propositions limit employee
adoption
 Noticeable adoption gap between top-down and
bottom-up employee inhibits collaboration
between different levels of the organization
 Disparate levels of social and technical savvy
require different socialization and training
approaches
Knowledge Management
 Lack of enterprise content management,
archiving, and governance
 Poor search architecture and effectiveness
 Lack of consistent knowledge capture,
repurpose and reuse practices and processes

10. Case Study:
Unisys Enterprise Social Business Transformation

11. © 2014 Unisys Corporation. All rights reserved. 11
Our Vision
External and internal use of
Social Technologies has
converged creating an
integrated social sphere
In 2009, Unisys saw an
emergent need and opportunity
for more seamless connection
and collaboration among
employees, clients, partners and
other business stakeholders.
Our unique vision of a “unified”
and “holistic” approach to
enterprise social business was a
key driver in our transformation
strategy.

12. Our Key Business Challenges Case Situation
Disconnect Between
Ideas & Innovation
Inconsistent
Knowledge Capture &
Reuse
Cultural Mindset to
“Hoard” Knowledge
Poor Social Media
Awareness & Use
Curve
Silo’d Knowledge
Inability to Find and
Connect with SME’s
Lack of a Common
Social Collaboration
Platform
Inefficient New Hire
Onboarding
© 2014 Unisys Corporation. All rights reserved. 12

13. © 2014 Unisys Corporation. All rights reserved. 13
Our Mission, Objectives & Goals
Evolve and accelerate knowledge capture, knowledge sharing, collaboration, innovation and
learning by more fully exploiting social technologies and capabilities to:
 enable more effective connection, communications and collaboration among employees, business partners
and clients
 increase operational efficiency and facilitate market agility
 foster the transparent sharing of ideas that can contribute to new and refined innovations
 more seamlessly and consistently capture and repurpose critical knowledge
 improve our ability attract, develop and retain top talent, and meet the demands of our globally dispersed,
hyper-connected and agile work force

14. © 2014 Unisys Corporation. All rights reserved. 14
Our Approach
Social Tools and Search Engine Capabilities
Profiles/
Presence
Activity
Feeds
Communities Team Rooms
Common Knowledge and Information Base
Geographies Organizations
Unified
Comms
Video &
Mobility
Enterprise
Wiki
Ad-hoc Discussion Groups
Blogs
Explicit Knowledge Repositories
Representative Knowledge Workers
Implicit Knowledge
Enterprise Collaborative Ecosystem
Search
© 2014 Unisys Corporation. All rights
reserved
Knowledge Management
Practices and Processes
We created a Social Business Ecosystem to
speed access to Knowledge and Expertise

15. © 2014 Unisys Corporation. All rights reserved. 15
Our Technology Platform
Unified
Communications
Collaborative
Platform
Social Technology
Engines
Knowledge Mgmt
& Analytics
2010 > 2013

16. Foundational > Evolved > Optimized
© 2014 Unisys Corporation. All rights reserved. 16
High Level Deployment Time Line
My Site “Employee
Skills” and “SME”
ID Integration
Archival
Solution
Deployed
External Yammer
SharePoint 2010
Search & My Sites
Launched
Communities and Newsfeeds
replaced by internal
Sitrion (NewsGator) solution
Redesigned Intranet
“Inside Unisys”
cutover to
SharePoint 2010
2010 Jun
NewsGator Social Sites
2010 installed on
SharePoint 2010
2012
Strategic “Areas
of Strength”
Communities
Launched
MS 2010 Unified
Communications
Deployed
“Organic” Communities
Enablement
Process Deployed
Gamification
Badging Solution
Deployed
Extranet
Socially-enhanced
SharePoint 2013
Specific
Mobile Apps
Developed &
Deployed
2011
BYOD
Program
Enhancement
Industry-focused
Communities
Launched
Sales Force
Chatter Tools
Deployed
“Inside Unisys”
Intranet
BU/Orgs
Socially-enabled
Unisys.com
transitioned
to SharePoint
2013
FAST
Search
Deployed
2013
SP 2013
Intranet
Migration
2014 2015
Unisys
Video
Enablement
Center
Deployment
Unisys
Enterprise Wiki
“UniPedia”
Deployed
Enterprise
Crowd-sourced
Ideation
Communities
Ideation
Module
Deployed

17. We leveraged social technologies within eight key focus
areas to derive maximum value
Collaborative Platforms (Intranet,
Extranet and .com)
Social Engine Customization
Search Architecture/Effectiveness
Mobility Platforms and Apps
External Market Channel Federation
Social Data Analytics
Business Integration
© 2014 Unisys Corporation. All rights reserved. 17
Unified Communications - Real
Time Presence and Connection
Conferencing and Collaboration
 Video and Audio Conferencing
 Real-time Application and
Document Sharing
External UC Federation
Strategy
 Vision and Road-mapping
 Leadership/Stakeholder Alignment
 ROI and Business Impact
Culture Change and Employee
Engagement
Policy and Governance
Enterprise Social Networking
 Employee Profile and Directory
 Expertise Discovery
 Microblog (Activity Feeds)
Collaborative Workspaces
 Communities / Team Rooms
Enablement and Effectiveness
Presence &
Communications
Knowledge Management
Connection &
Collaboration
Innovation
Idea Crowdsourcing
Idea Channeling to Innovation
Innovation Workshops
Culture & Employee
Empowerment
Infrastructure & Application
Modernization
Metrics and Measurement
 Adoption and Use
 Progress and ROI
Monitoring and Listening
Client and Employee Sentiment
Human Resource Functions
 Recruiting and Onboarding
Employee Learning/Development
 Benefits and Self-managed Services
Marketing and Communications
Customer Service and Self-enabled
Support
Critical Knowledge Transfer
Sustainable Knowledge
Capture, Repurpose and Reuse
Enterprise Content Management
Enterprise Wiki
Video Center & Enablement

18. We created a socially-enabled Intranet with integrated
mobility access
© 2014 Unisys Corporation. All rights reserved. 18
My Site Elements and Enterprise Search are part of
an action bar that is persistent across the company’s
intranet.
Global Company News is featured in main display
screen and allows for social commenting.
Audienced “Regional” and “Organization” news
improves end user relevancy.
Leadership use of social tools is evident in rotating
featured blogs at across bottom of the site.
Video pod casts showcase the latest news and
activities
My Newsfeed roll-up will be added in next release
providing tabs to toggle from “My Country/Office”, “My
Organization” and “My Network” views of Newsfeed
activities.
1
2
3
4
5
1
2
3
4
5
6
6

19. We enabled a “real-time” Social Networking capability to
facilitate sharing & learning
© 2014 Unisys Corporation. All rights reserved. 19
The integration of “Lync”, “My Newsfeed” and
“My Blog” posts provides a more transparent
way for employees to share and learn
• Post Questions & Answers
Employees can pose and answer questions within the
newsfeed with greater transparency and reach. The use of
hash tags directs questions to experts who can then respond
with the right answer in a real time environment.
• Filtered Newsfeed Viewing
This allows employees to view global posts, or post made by
colleagues whom they are following or by communities to
which they are subscribed.
• Add/Follow Colleagues
Enables employees to quickly build a valuable network by
following colleagues and the information they share in the
newsfeed.
• Search & Join Communities
Employees can search by topic to find communities of
interest or view a list of recommended communities to join.
1
2
3
4
My Newsfeed
My Blog
2
1
3
4

20. We positioned communities as the hub of social
collaboration
Authoritative Portfolio-based
Communities of Excellence
Knowledge-based
Communities of Excellence
© 2014 Unisys Corporation. All rights reserved. 20
Solution
Offering
Communities
Industry
Role-Based
Business Unit & Organization
Country & Office
Organic Topic-based
Communities
Organic Topic-based
Learning Communities
Unisys Communities Model & Key Attributes
© 2014 Unisys Corporation. All rights reserved
Solution Offering
Help employees to better understand and
leverage Unisys Portfolio Solutions and Innovations
Industry
Help employees to better understand market trends
and opportunities
Role-Based
Help employees develop expertise and new skill sets
in order to realize their full potential.
Business Unit / Organization
Enable employees to better connect with Leadership
stay informed of latest organization news and events
Country / Office
Build company culture and employee connectedness,
especially among remote-based workers.
Organic Topic-based
Enable employees to learn more about topics of
interest through interaction with like-minded colleagues

21. We launched a “Communities Center” to promote
awareness and provide education and support
© 2014 Unisys Corporation. All rights reserved. 21

22. We drove adoption and use by transforming our culture
We recognized that our success would be dependent on People
and their willingness to adopt new behaviors
“The key to fueling the success
of social knowledge sharing
is for employees to ‘be curious’
and ‘feel empowered’ to
openly and transparently
share”
– Ed Coleman, CEO Unisys
© 2014 Unisys Corporation. All rights reserved. 22

23. We instilled positive social behaviors from the top-down
The use of Social Collaboration tools has become an intrinsic and integrated part of the Unisys culture and how we work
 Active Leadership
Engagement
 The Value of Unisys
Communities
 The Power of
Networks and
Crowdsourcing
© 2014 Unisys Corporation. All rights reserved. 23

24. © 2014 Unisys Corporation. All rights reserved. 24

25. We empowered employees to engage based upon their
particular role, interests and needs
Business Unit
or Organization
Role-based
© 2014 Unisys Corporation. All rights reserved. 25
 Employees are “hard
aligned” to their Business
Unit or Organization and
Country and Office
Community and Newsfeed.
This allows for Corporate and
Organization and Geographic
push of important news and
information.
 Employees can “self-subscribe”
to other
communities and
newsfeeds based on what
is of interest and pertinent
to their Unisys role.
This helps to avoid information
overload.
Newsfeeds Filters
“What is of Interest
and matters most to me”
Geography
(Country/Office)
Organic/
Topic-based
Company
Portfolio Offerings
Industry
© 2014 Unisys Corporation. All rights reserved

26. We made social media governance a “shared”
responsibility
© 2014 Unisys Corporation. All rights reserved. 26
We socialized key Social Media policy tenets
and proper use through a brief educational
video
From Gloria Burke, director, Knowledge &
Collaboration Strategy & Governance:
Oct. 17, 2012
We are two years into our commitment of
building a knowledge sharing culture that
capitalizes on our collective intelligence and
uses social tools to make us more nimble,
creative and successful.
With 78 percent of Unisys employees
participating on My Site, it's a good time for a
refresh on the key tenets of our Social Media
Policy:
 Be respectful
 Maintain confidentiality
 Protect privacy
 Ensure accuracy
Watch our new Social Media video, "The Way
We Connect" (click on image at right), to ensure
you understand the guidelines.
To Unisys employees:
Knowledge & Collaboration Resources:
Social Media Policy
My Site Ov erv iew
My Site Prof ile Content Posting
Guidelines
Knowledge & Collaboration Center





27. We enabled a cross-organization Stakeholder’s Council to
provide stewardship and governance
Business
Units
© 2014 Unisys Corporation. All rights reserved. 27
The Knowledge & Collaboration Stakeholder’s
Council has cross-organization representation
ensuring that each business unit and internal
service organization has a voice and ongoing stake
in the success of the enterprise social business
platform
 The Council identifies issues and requirements to
help shape the evolution of the company’s
knowledge sharing and collaboration initiative.
 The Council provides stewardship and governance
to preserve the integrity, effectiveness and
sustainability of the company’s knowledge and
collaboration environment.
Key
Stakeholders
Council
Information
Technology
Human
Resources
Legal & Risk
Management
Finance
Global
Operations
Marketing &
Comms
Chief
Technology
Office
Engineering
World-Wide
Strategic
Services
© 2014 Unisys Corporation. All rights reserved

28. We quickly achieved measurable results
 of our targeted employee user
group (apprx. 16,000) have
company profiles and a valuable
network of colleagues to facilitate
collaboration
 of the total Unisys Global
Employee population
enabled Profiles and leveraged
social tools
 of Senior Leadership have active
Profiles and use and promote
social collaboration tools within
their organizations
91%
78%
100%
© 2014 Unisys Corporation. All rights reserved. 28
Within the scope of our initial adoption campaign we
achieved excellent results (18 months post launch)

29. © 2014 Unisys Corporation. All rights reserved. 29
We achieved significant cost savings
Reduced Annual Costs
Conferencing Costs > $2 million
Employee Reimbursed
Voice Expenses
$1 million
Outbound Calling > $1 million
Voice Infrastructure
(PBX and Circuits) $1.2 million
Improved Business Outcomes
Improved User
Productivity
Reduced Employee and Customer
Contact Lookups times
Increased Employee
Collaboration
Integrated click-to-call / IM improved
real time connection and collaboration
among globally dispersed workforce
Real-time customer
response
Federated IM and Desktop Sharing
improved customer satisfaction ratings
150% ROI
in 24 months
Enterprise-ready Unified Communications is saving $5.2 million annually
 E-mail, instant messaging, presence and conferencing: 22,000 users
 Voice: 5,000 users
 Profile: 150 locations globally / 9,000 home-based or mobile users
 PBX: Replacement for 17 different PBX manufacturers

30. © 2014 Unisys Corporation. All rights reserved. 30
We walk the walk
The Unisys Knowledge & Collaboration team “lives”
the enterprise social business model that we created and implemented:
 I am a remote, home-based Chief Knowledge Officer and Global Portfolio Leader
 The majority of my 20+ member global team is also remote and home-based
 Together, we drive the success of the Unisys Knowledge & Collaboration Initiative as a “virtual team”

31. Our approach to Enterprise Social Business
Transformation has received industry-wide recognition
Information Week Magazine has recognized Unisys as #2 in a list of its
“Top Ten Social Business Leaders of 2013”
© 2014 Unisys Corporation. All rights reserved. 31

32. Unisys Social Technology Industry Awards
2014: Global KM Congress: Unisys received Knowledge Management Leadership Awards in
six categories - KM Leadership, Value Creation through KM, Best Implementation of KM,
Use of Best Training Methods for KM, Best Knowledge Sharing Initiatives, and Best use of
Internal KM in the Organization.
2014: Sitrion (formerly NewsGator) has named Unisys as its “Emergent Business
Partner of 2014”
2014: IDG Enterprises has named Unisys as a finalist for Best Collaboration Project in its
2014 CITE Awards
2013: Gartner has labeled Unisys as a “Visionary” in its 2013 Managed Mobility Services Report
2012: The BrainYard’s “10 Top Social Businesses & Their Leaders” sponsored by
2013 and 2012: Wharton’s Social Media Leadership Award – People and Culture Category
2011: “Increase Your Companies Productivity with Social Media”, Unisys Case Study in
© 2014 Unisys Corporation. All rights reserved. 32
Information Week
HBR Blog Network
2011: Federal 100 Award for GSA (one of the first large government agencies to implement
cloud-based applications for e-mail and collaboration)
Unisys is one of five
companies featured in a new
infographic on The Social
Media Marketing Blog1. Unisys
is featured along with brand-name
companies Dell,
Morton’s, KLM, and ABC. In
this blog, Unisys is noted for
“using social media internally
for effective collaboration and
a boost to company
productivity.”
2013: #2 Social Business Leader of the Year sponsored by Information Week
2011: GCN Award 2011 for GSA Google Email and Collaboration Platform
2011: Excellence in People and Communications -- Winner
2011: Excellence in Culture Creation -- Finalist
1. Source: Voltier Digital, “Infographic: 5 Companies That Are Rocking Social Media”,
November 29, 2011

33. Unisys Unified Social Business – Taking the Complexity Out of Enterprise Social Business Transformation
The Future of Social Business – Gloria Burke discusses the future of enterprise social business and its impact on business with
The CIO of The Future – The CIO of the Future is an Integrator and Cultural Enabler: Coleman, CEO, Unisys
© 2014 Unisys Corporation. All rights reserved. 33
Connect with us…
Meet our Thought Leaders
Unisys Corporation: www.unisys.com
Unisys Unified Social Business:
http://www.unisys.com/usb
View our latest videos
Daniel Kraft, CEO of Sitrion (formerly NewsGator)
Read our latest Thought Leadership
Gloria Burke
Chief Knowledge Officer
215-274-1822
Email: gloria.burke@unisys.com
@gloriaburke
@GloriaBurke
Unisys Case Study Whitepaper:
A Holistic Approach to Enterprise Social Business
Transformation
Andy Lee
Director, Enterprise Social Business
972-629-4258
Email: k.lee@unisys.com
@k_andy_lee
@unisycorp @AndyLee
Blogs:
Socially Enabling Customer Service and Support – John Knab
Gaining Insight into Your Enterprise Social Network – John Knab
Communities: The Hub of Social Collaboration – Gloria Burke
Unisys Unisys Unified Social Business
@unisyssocialbiz

34. © 2014 Unisys Corporation. All rights reserved. 34
Thank you!
To learn more about how our Unified Social Business Offering can help you
jumpstart or reinvigorate your social business initiative
please visit our website at: www.unisys.com/usb
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