Web 2.0 May 2008 Slideshare

Web 2.0 Toby Ward, Prescient Digital Media

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

The power of ‘group’ ,[object Object]

Regis ‘gets it’ ,[object Object]

Google ‘gets it’ ,[object Object]

Social media / Web 2.0 ,[object Object],[object Object],[object Object],[object Object]

Web 2.0 (thanks to Shel Holtz) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 and CIOs Source: CIO Magazine

Brodeur/OmniComm Study ,[object Object],[object Object],[object Object],[object Object]

Reputation = Money $$$$ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Failure to communicate ,[object Object],[object Object],[object Object]

“ We don’t own the news any more.” -BBC

RedCross.org ,[object Object],[object Object],[object Object]

Blogging for sales ,[object Object],[object Object],[object Object]

Intranet Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”

Customer service ,[object Object]

Podcasting ,[object Object],[object Object]

“Five Minutes with …” Podcast Reference Guide Call to action ,[object Object]

Accompanying reference guides ,[object Object]

Blogs engage employees ,[object Object]

Fun and Feedback ,[object Object]

Promoting employee dialogue ,[object Object]

Retail News Talk Special Guests: Rebecca Ott-Wadhawan Melissa Mickle Alpine Jennings ,[object Object],Today’s Hosts: Mark Crowley & Kelly Wills

Sun Blogging Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html

Wiki ,[object Object],[object Object],[object Object]

Wikipedia.org ,[object Object]

Practical Wiki’s ,[object Object],[object Object]

Wiki-based intranet: Placemaking

Practice Area Communities (PAC)

Working Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IBM Working Knowledge ,[object Object]

Social Networking - Flickr ,[object Object],[object Object]

Kryptonite locks (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adidas MySpace ,[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Widgets / Gadgets ,[object Object]

Widgets – May 2007 ,[object Object],[object Object],[object Object]

Dove Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s talking about / blogging you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s monitoring the discussion? ,[object Object]

Other Tools ,[object Object],[object Object],[object Object],[object Object]

Other Tools ,[object Object],[object Object],[object Object]

Monitoring savings ,[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Toby Ward, Prescient Digital Media Ph: 416.986.2226 Skype: toby_ward email: toby@prescientdigital.com www.IntranetBlog.com www.GetStrat.com www.PrescientDigital.com http://blog.ragan.com/contentmatters/ http://intranetreport.libsyn.com/

Web 2.0 May 2008 Slideshare

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Web 2.0 May 2008 Slideshare