Definitions, basics, analysis templates such as preference matrix and the PIMS matrix, innovation concepts and innovation models packed in one PowerPoint set. Innovation management establishes novelties concerning the product catalog, the corporate management, new technologies, services and processes. Corporate management introduces such innovations so that entrepreneurial and economic success can be achieved. Innovation management covers different areas of an application (such as process and product management) and requires specialized staff that coordinates and manages procedures and developments.

1. PREMIUM POWERPOINT SLIDES
Management Toolbox
Innovation

2. INNOVATION AREAS
Six related areas of business innovation
Marketing
innovation
Process
innovation
Organizational
innovation
Technology
innovation
Strategy
innovation
Product
innovation
Business
Innovation

3. INNOVATION MANAGEMENT − OBJECTIVES
Innovation management, depending on the orientation can have several
objectives
Customization
Growth Competition
Public welfare
and environmental
protection
Profit
maximization
Job security
Image building
Product portfolio
and inventions

4. INTEGRATION OF PERSONNEL
Planning of innovation management at top management level and realization on
other employee levels
Foundations for the integration of the
staff when planning and managing
innovation projects and processes:
 Close contact with operational line functions
 Staff continuity if possible only few personnel
changes otherwise risk of losing innovation
 Commitment to appointment and priorities of
innovation project.
 Delegation and division of tasks according to
skills and abilities of employees. Cooperation
Top Management
Team / Staff

5. TYPES OF INNOVATION
Distinction according to degree of novelty of innovation
 Existing products or services
 Only short−term
improvements
 Clear benefits to customers
 Rapid implementation
 High development
effort
 Active marketing
 High levels of
investment
 Advantages for
customers
 Radical effect on the
division
 New user solutions
 Paradigm shift
 Attractive potential and
source for further
innovation
Incremental
innovations
(improving
innovation)
Breakthrough
innovations
(radical
innovations)
Strategic
innovations

6. INNOVATION COOPERATION AND ORIGIN
Cooperation with customers, suppliers and direct partners
Innovative Company
Science system State and
state agencies
Market force Transfer System

7. IDEA FOR INNOVATION
This graphic shows the timely development of the idea (invention) to the
realization of an innovation
Only a successful and managed implementation of an
idea will lead to an innovation and a benefit of the target group
Idea
(Input)
Successful
implementation of an idea
(Throughput)
INNOVATION PROCESS
Innovation
(Output)

8. INNOVATION FUNNEL − 4 PHASES
Funnel model with four phases of the innovation process
Filtergate1
Rough concept
Filtergate2
Detailed concept
Filtergate3
Market launchIdea generation
Innovations on
the market
OPERATIVE
SUGGESTION
PROGRAM
IMPROVEMENT
TEAM
CREATIVE
PROCESSES

9. SERVICE INNOVATION
Five search fields that differ in their visibility to the customer
All the physical components of the service.
Everything the customer can see or use for himself
Processes that do not belong to the service per se
but are necessary to deliver them.
Actions of the customer while he uses the service.
All activities that are invisible to the customer but
still belong to the service.
All activities that include customer contact or are visible
to the customer.
Physical
Evidence
SupportProcesses
Customer
Interaction
BackstageActivities
On-StageActivities

10. STRENGTHS & WEAKNESSES
Summarizes the results of potential and competitive analysis and evaluates the
strategic advantages and disadvantages in comparison main competitors
Evaluation criterion very good good average bad Very bad
Product quality
Price−performance ratio
Customization
…
…
…
Know−how in R & D
Marketing Know−how
Management know−how
Technological level
Own company (product) Main competitors (competing product)

11. INNOVATION STRATEGY − LIFECYCLE
Representation of the current phases of a product in the life cycle
ProductA ProductB ProductC
Phase:
Market preparation
* Measures:
 …
 …
 …
Phase:
Market launch
* Measures:
 …
 …
 …
Phase:
Maturity phase
* Measures:
 …
 …
 …
Launch
Revenue
Idea
Definition
phase
Development
phase
Market
preparation
Introduction Growth Maturity Decay ZEIT
Revenue
growth
Sales
decline
* Next steps, tasks and important implications for the strategic planning
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12. Creativity is thinking up
new things. Innovation is
doing new things.
Berthold Auerbach, Author
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