Visualize your online marketing strategies, activities and campaigns with our extensive slide toolbox! This template covers numerous online marketing topics, such as search engine optimization, remarketing, mobile marketing, content marketing, social media marketing, growth hacking and email automation. Download now: https://www.presentationload.com/online-marketing-toolbox-oxid.html CONTENT AND TOPICS: - online marketing essentials - affiliate marketing - performance marketing - mobile marketing - social media marketing - remarketing - growth hacking - payment models - templates for online banners, CTA buttons, newsletter mockups, online shop templates - and much more

1. PREMIUM POWERPOINT SLIDES
Marketing Toolbox

2. Online
Marketing Toolbox
POWERPOINT TEMPLATE

3. ASPECTS OF ONLINE MARKETING
Web Analytics
Keywords
Searchengine
optimization
Social Media
Mobile Marketing
E-Mail
Marketing
USABILITY
A/B TESTING
Conversion
Tracking
InfluencerMarketing
Affiliate
MArketing

4. MARKETING MIX
Product policy
online target groups
online behavior
online expectations
online offers
Pricing policy
dynamic pricing
power shopping
deal websites
Distributionpolicy
online store
electronic marketplaces
online research by
customers
Communication policy
search engine
optimization
search advertising
Target
Market

5. CONTROL LOOP IN ONLINE MARKETING PROCESS
control
web analytics, key performance indicators
Situationanalysis
target group analysis, define offer,
competitive analysis
Setgoal
content with customer benefits, customer
loyalty, online networking
Planandimplement
marketing mix, SEO, lead management,
content management, targeting
Controlloop

6. PERMISSION MARKETING
Permission marketing provides potential customers with information and advertising upon their
request. Through this consent, a relationship with the customer is built, and the advertising campaign
escalates.
Collect
Collect data from
suitable individuals
Create
Create marketing
measures
Target
Select targeted
individuals
Send
Send advertising to
targeted
individuals
Track
Track behavior of
targeted
individuals

7. WORD-OF-MOUTH MARKETING
Referral marketing, word-of-mouth marketing or marketing buzz is a marketing method based on
the exchange of personal recommendations. This is considered more credible than classic advertising.
Referral marketing plays an important role online, especially in social networks, forums, and product
reviews.

8. INFLUENCER MARKETING
Approach
An influencer’s enthusiasm
for a product or service
reaches a wide audience.
Effect
A community is more receptive to a
brand or product due to their trust in
the influencer’s opinion.
Influence on Community
Influencers enjoy high recognition
in their community or with their
followers.
Function
The goal is to promote products and
services through those who can
influence the larger market.
Influencer

9. Key to an ad
campaign’s success:
Ad content and design
must be adapted to the
target group and attract
the right attention to
the feed.
Instagram
FollowCompany Name
This sample text demonstrates how customized text can look when the
placeholder text is replaced.
# posts # followers # following
110x
110px
Search Company Name
SOCIAL MEDIA ADVERTISING

10. APP DEVELOPMENT TRENDS
Cloud-Driven APPs
Mobile Gaming
MobileBanking and
Payments
Mobile Marketing
+
Company Apps
User Experience through
App Analytics
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11. ONLINE MARKETING PAYMENT MODELS
CostperMille
How much does it cost to reach 1000
people?
Application:
Display marketing, affiliate marketing
CostperClick
How often is advertising clicked?
Application:
Search engine advertising, search engine
optimization, affiliate marketing
CostperLead
How many potential customer
addresses are generated?
Application:
Affiliate marketing, online PR
CostperOrder
How many sales can be attributed to
marketing measures?
Application:
Affiliate marketing
CPM CPL
CPC CPO

12. LANDING PAGES
Landing pages are advertising sites
that are accessed by clicking a banner
or other links.
A good landing page presents an
offer directly and clearly, is well-
designed, and contains a call-to-action
button (e.g., registration form, link to
download).
SIGNAL 50%12:00 PM
Product a
Description
Product b
Description
Product c
Description
Product d
Description
Product e
Description
Product f
Description
SHOP
Click on
Landing page
SIGNAL 50%12:00 PM
OUR PHILOSOPHY
Product a
Product b
Product c
Detailed information
Detailed information
Detailed information

13. E-MAIL AUTOMATION
No response
Shopping cart
cancelled
Follow-up action
Buy?
Goal
Number of reactivation
measures
(Make aware of discounts etc.)
Buy?
Exclude
Link has
been clicked
Exclude
Goal

14. RESPONSIVE DESIGN
www.
COMPANY WEBSITE
Product A
Detailed information
Product B
Detailed information
Request Contact
www.
COMPANY WEBSITE
Request Contact
www.
COMPANY WEBSITE
Product A
Product B
Request Contact

15. SEARCH ENGINE
OPTIMIZATION (SEO)
Search engine optimization refers
to all measures that help increase a
website’s ranking in a search engine’s
unpaid results.
SEO
Website
analysis
On-
page/off-
page
optimization
Keyword
analysis
Content
analysis
Conversion
optimization
Reporting
analysis
Link
building
Analysisof
customer
require-
Ments

16. ON-PAGE OPTIMIZATION
On-page optimization is a part of search engine optimization (SEO). It refers to all actions taken to
improve a website’s position in search engines.
Include relevant keywords
Page title
Text
Headings
Meta-Description
Image captions
Domain
URL
set internal links
Homepage
Navigation
Overview pages
Hyperlinks
Sites with similar content
Anchor text
Sitemap

17. CONVERSION OPTIMIZATION
A conversion funnel describes the path a customer takes leading to a purchase or any other desired action.
example: the ordering process in an online store
Internet
Search Engine
Landing page
Product details
Shopping cart
Purchase
100 %
60 %
30 %
15 %
8 %
1 %

18. MULTIVARIATE TESTING
Multivariate Testing analyzes the effect of several variables in different arrangements. The goal is to identify
the variable combination with the best conversion rate.
Title A
www.
Content A
Conversion Rate
15 %
Combination 1
Title B
www.
Content A
Conversion Rate
20 %
Combination 2
Title A
www.
Content B
Conversion Rate
10%
Combination 3
Title B
www.
Content B
Conversion Rate
6%
Combination 4

19. TRUSTRANK
TrustRank describes an algorithm for evaluating the quality of websites. Pages linked from other trustworthy
pages are considered high quality.
High-quality
website
(Trust = 8)
Website with
a trust
ranking of 6
Website with
a trust
ranking of 4
Website with
a trust
ranking of 2
Spam
(Trust = 0)
4
4
2
2
0
0

20. POSE MEDIA
ContentControl
Acceptance
+
+ Reach
+
Social Content
„Must take part“
Public discussion
Posts, comments, forum
contributions with other
participants
Earned
Content
"Must be earned“
Editorial PR
Issues management,
interviews, print
placements, etc., with
journalists and top bloggers
Owned
Content
"Is owned“
Corporate Publishing
Editorial texts, multimedia
and marketing texts for all
target groups and
stakeholders
Paid Content
"Must be paid for“
Advertising
Banners, display, affiliate
marketing, etc., for target
groups
Native AdvertisingDialog
AdvocacyPromotedContent
Media
Cooperation
Editorial contributions,
competitions for special
interest groups
Community
Management
Brand awareness and editorial
contributions for fans, followers
and prospective customers
Journalists/top bloggers who participate
in public discussions
Post-Promotions / Rich-Media-
Advertising

21. CONTENT MARKETING
Gaining attention for your own content is becoming
increasingly difficult as other marketers and brands have
already claimed the benefits of all three content
marketing channels:
 They have built domain authority through a variety
of links (search optimization).
 They have built up a larger pool of subscribers.
 They are actively represented in online networks
(social media).
Content marketing is most effective when the three
channels, SEO, social media, and email are combined.
Content Development
Attention
Consideration
Activity
Lead/Customer
SEO
SocialMedia
Email
Analytics
Follow
Subscribe

22. CONTENT MANAGEMENT SYSTEM
A Content management system (CMS) is a software system for managing and publishing content .
CMS
Content
Management
System
Designer & Developer
BusinessUsers
Authors
Websites
Smartphones
E-Mail
Tablets
Social Networks

23. VIDEO MARKETING
Uses
Company website
Video platforms (YouTube, etc.)
Social Media
Blog
Goals
Branding
Relaying information
Viral seeding, etc.
Longer dwell time

24. PERSONAS
Buyer personas are fictive, ideal images of customer types that are used as content marketing tools.
They help businesses better understand customers and make it easier to tailor content to their
specific needs and behaviors.
The following questions can be answered by personas:
Who are the typical website users?
How can the users be visualized?
What are the users’ intentions for visiting the
website?
What are the users´ objectives when visiting the
website?
What are the users’ requirements?
How can the website better focus on the typical
user?
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25. PERSONA
C o m p L o g o
COMPANY
C O M P A N Y COMPANY
If you don’t want to use the style and size
of the fonts as used in this placeholder
it’s possible to replace it by selecting
different options.
Career
objective:
Placeholder text
Placeholder text
Placeholder text
Goals:
PROBLEMs:
The text demonstrates how your own
text will look when you replace the
placeholder with your own text.
The text demonstrates how your own
text will look when you replace the
placeholder with your own text.
Education: If you don’t want to use the style and size
of the fonts as used in this placeholder
it’s possible to replace it by selecting
different options.
Personality:
Additional skills:
Behavior 1
Behavior 2
Behavior 3
Behavior 4
Skill 1
Skill 2
Skill 3
Skill 4
 Placeholder textJOB Title:
Gender:
Age:
City:

26. LEAD GENERATION PROCESS
Lead generation is the collection of customer data through various online marketing measures.
Online-Banner
Search Engines
Call-to-Action
Landing pages
Newsletter
Lead Scoring
Offers
Optimize Purchasing
Process
Generate
traffic
Attract
visitors
Buildleads Win
Customers

27. COST PER LEAD
Cost per Lead is an online marketing payment method. Lead refers to customer data. In this case, a vendor
will not be liable to the website operator until a prospective buyer not only clicks on the banner, but also
submits contact information.
The website operator
places a vendor’s Banner
on the site
Prospective buyers
click on the
advertisement
Prospective buyers
enter their contact
information
(E.g.: sign up for a
newsletter)
The operator receives
a flat fee

28. TARGETING METHODS
Targeting attempts to tailor advertising to the needs of each user. Online advertisers have numerous
methods at their disposal:
Geo targeting
Only users of certain regions are contacted
Users of different regions have different
advertising requirements
ContentTargeting
Focus is on website content
Advertising is adapted to the context of the
website on which it is displayed
Time Targeting
Address the target group at different times
Users, for example, have different needs in the
morning than in the evening
Demographic Targeting
Differentiate target groups by sex, age, income,
etc.
Advertising is adapted to the user’s environment

29. DATA MANAGEMENT PLATFORM
A Data Management Platform (DMP) collects, transforms, manages and activates data from offline,
online and mobile sources. It can be used to address target audiences.
DMP
On-Site
Advertising
Offline
Business
Central idea
Data acquired from
interaction in stores
Content relationship
management
Product catalogue
Website management
user behavior and interactions
Web analytics
Digital signal processor
Ad server
Attribution model

30. ONLINE MARKETING PROCESS
Measure
AnalysisOptimize
Test
1
2
3
4
Online
Marketing
Process
Continuous campaign testing and measurement is necessary for long-term success.

31. WEB CONTROLLING
Web-Controlling (Web analytics, Web analysis) is the acquisition and evaluation of user behavior on a
website.
Collect data Transform data to
information
Develop Key
Performance
Indicators (KPI)
Create Online
Strategy Analyze dataImplement online
strategy

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