How to use location based advertising on digital signage to drive more traffic to your business and beat your competition

1. Location-Based
Advertising using
Digital Signage
PresentationPoint.com

2. Digital Signage
Excels @ Location
Based Advertising
• Use digital signage monitors
close to the advertiser to
deliver advertising while
prospects are in the area

3. Create &
Deliver
Location-based
Playlists
Set up different advertising playlists
based on location of the signage

4. Examples

5. Example 1: Shopping Mall
Show merchant advertising on screens closest to their store

6. Example 2:
Restaurant
Wayfinding
Good home cooked food –
next right

7. Example 3: Tourism
In tourist areas, show ads for local attractions and activities

8. Example 4: Local
Restaurants
• Can show menus or specials
in the window using their
own digital signage

9. Example 5: Weather Conditions Sales
• Combine location advertising with
daily weather and promote
fashions and accessories based on
temperature and weather
conditions
• Cold, snowy day – gloves, winter
hats, winter coats, winter boots

10. Example 6: Brand
Partnership
• A beverage company could run a
campaign that directs people to
the nearest pub that offers their
beverage

11. Example 7: In-Store Location
Advertising
• Digital signage promoting a pet food brand in the pet
supplies aisle
• Showing sale items in the same aisle where you can find it

12. Example 8: Beat
Competitors
• In this case you advertise near a
competitor to promote your business and
brand instead

13. Tools Used
• iPoint or SignageTube for
location-based advertising
playlists