People tend to relate to ideas when they are presented with the concepts they are already familiar with. A similar approach can be used in business presentations. When you use life analogies to communicate complicated issues or new ideas to your audience, you are triggering a visual imagery of familiarity and understanding. Analogies can be used in presentations related to decision making, problem solving, planning, goal setting… the list goes on. However, make sure that you use the right analogy in your presentation. Consider using analogies that your audience can relate to.

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