Dr. Ingrid Vasiliu-Feltes is the CEO of Softhread Inc., a company that provides software to help organizations securely and efficiently manage confidential data within their networks. Softhread was founded to address risks organizations face due to growing network complexity. Dr. Vasiliu-Feltes has extensive leadership experience and holds degrees in medicine and business as well as certifications in areas like bioethics, artificial intelligence, blockchain, and lean six sigma. She teaches executive courses and aims to help organizations optimize their return on investment through Softhread's confidential data management platform.

1. Indiana Gregg
Wedo | Founder & CEO
www.primeview.co
May 2022
1
Most
Powerful
Business Women
to Watch in 2022

4. W
BREAKING THE PATRIARCHY
Editor's Note
Generally, women leaders hold the key to bringing a massive change to the planet. They feel the need
to bring much-needed positivity and impact their business for good. Keeping an environment full of
supportive people helps women leaders to a large extent. It allows leaders to be confident in their
decision-making process, which eventually helps with better ROI.
Women tend to be much more responsible and lead with empathy in their ways of leading a team. We
can easily expect that women leaders will soon represent many versatile roles. So, it becomes
necessary to stay ready and keep the desire burning to lead all the industry sectors. Women leaders are
always prepared for various opportunities and challenges coming their way. They are also aware that
their role in society and the industry is for a higher cause.
In this edition of “The 10 Most Powerful Business Women to Watch in 2022”, we have carefully
curated a list of the most powerful businesswomen setting new benchmarks for excellence in their
respective sectors.
Featuring this edition is the Cover Story of Indiana Gregg, the founder, and CEO of Wedo, a
communications and banking services application that allows anyone to set up video and audio chats,
take payments in-stream, send and receive invoices money and transact like a global company
without the hassles and costs.
Indiana has founded five companies and has never been employed. She is a former U.S. national
dance champion, was a recording artist as a young single mother of three, and later developed the
streaming platform ‘Kerchoonz,’ a music industry first and helped form the basis of the digital music
streaming industry.
ith the advancement of women empowerment and
societal changes, we can regularly see women in
leadership roles. However, we can’t ignore the fact that
male-dominated industry still exists in most leadership
roles. In some of the roles, women are still ignored and taken less
seriously than their male counterparts. Currently, to be an efficient
leader, people need to stay in touch with the ongoing technical needs and changes. Thanks to the
versatile needs of the industry, it is imperative to adapt to these changes to be a successful business
leader.
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Prime View Magazine

6. C
O
V
E
R
S
T
O
R
Y Indiana Gregg
Adding Value to All Modern Users
ARTICLES
Wendy Pease Jan Cavelle
08
30 22

7. C O N T E T S
Dr.Angela Butts Chester
Ingrid Vasiliu-Feltes
Helping Organizations to Manage
Confidential Data and Optimize
their ROI
Petra Rohmann
Building Innovative
Solutions for Testing Tasks
12
18
26

8. Indiana Gregg
Wedo | Founder CEO
Adding Value to
All Modern Users
M
eet Indiana Gregg, the founder and CEO of Wedo, a
communications and banking services application that allows
anyone to set up video and audio chats, take payments
in-stream, send and receive invoices money and transact like a global
company, without the hassles and costs.
08 08
The 10 Most Powerful Business Women to Watch in 2022.
As a techie who has been
developing tech for more than
25 years, she has founded five
companies and has never been
employed. She is a former
U.S. national dance champion,
was a recording artist as a
young single mother of three,
and later developed the
streaming platform
Kerchoonz, which was a
music industry first and helped
form the basis of the digital
music streaming industry.
Indiana believes in conscious
capitalism that empowers
people to do what they love.
She has been in the fintech
industry for the past decade,
and she loves to innovate and
develop in this space.
The common threads
throughout her career have
been creativity,
problem-solving, and an
intense focus and persistence.
Going back to the early days,
the decision that influenced
her the most was having
children and the responsibility
to provide for them, along
with the desire to create a
career path where she could
grow. Indiana is a curious
person, so she is constantly
learning and upgrading her
“system” and her toolkit of
knowledge.
Improving People’s
Lives
Wedo is a set of tools that are
as easy to use as any social

9. Not all storms arrive to
disrupt your life.
Some storms come
in order to clear
a path for you
“
“
09 09
media app. With the app, clients can point, shoot,
and live stream to up to a million people per call,
connect with their clients, and have a steady
communication flow with them in a one-to-one or
group setting. The Wedo team has built the
platform so that virtually any business can use the
app to save the time, money, and energy it takes to
chase down payments and have an easy workflow
with their customers, family, or audiences. It is
designed to improve people's lives and level the
playing field for small businesses and freelancers
everywhere.
The best part of Wedo is that businesses of all
sizes, including small businesses, freelance
consultants, and entrepreneurs with large teams,
can benefit from it. The company is fully focused
on the seamless tech that empowers its customers.
The Wedo team believes that the best way to
establish faith and trust is through transparency,
honesty, and clear communication. Ensuring a
good customer experience, transparent terms, and
a fair deal is what people want and need, and it is
what the team at Wedo is after. It is a team made
up of dedicated multicultural and diverse people
who love their work. It starts with the Wedo team
and spreads to the outer world.
Indiana sums up what they do with this statement:
“We are humans helping humans to help more
humans.”
Tackling Challenges
There are always challenges when a company
grows from a small unit of people into a larger
organization and then onward to scale. The main
challenge is to fill roles within the company with
people of integrity and the skill sets the company
needs for near-term and long-term success.
Cultural fit is very important to the team. As an
organization, Wedo appreciates a mixture of hard
skills and soft skills, but soft skills, in particular,
are very important in a diverse team like theirs.
The energy of the team is infectious, and as the
founder, Indiana wants to keep it that way.
Mentor’s Guidance
Indiana feels she got where she is today by being
true to herself and others and doing the things she
loves: growing and leading teams, building things,
and creating in general, regardless of the industry.
Making a consistent commitment to her education
has probably been the best decision she has ever
made, as it has given her the freedom and
flexibility to pivot in her journey as a creator.
She has had several mentors, advisors, and coaches
throughout the period who have helped her,
nurtured her, taught her, and befriended her.
Without them, she wouldn’t be the person she is
today. She considers herself lucky in school and
university to have had outstanding teachers and
professors; amazing men and women who took an
interest in her from an early age. She has great
parents who believed in her, supported her, and

10. 10 10
loved her, and she has learned a lot from
raising three children of her own. As a leader,
her life has been a beautiful combination of
years of hard work, humility, and love.
Future Roadmap
Wedo plans to continue to innovate
boldly, create great products and features,
and roll out globally. Indiana is most
excited about helping millions of people
live their dreams and start or grow their
businesses using Wedo’s tools. She is
looking forward to watching them build
their communities via the application and
feel the support of their peers, so they can
grow and develop the next generation of
brilliant entrepreneurs.

12. Dr. Angela Butts
Chester
Pastoral Counsellor | DR ANGELA CHESTER
12 12

13. M
The 10 Most Powerful Business Women to Watch in 2022
eet Dr. Angela Butts Chester, is a
Pastoral Counselor of New Life Pastoral
Counseling. Dr. Chester is a professional
speaker, radio and TV host, cancer survivor, and
author. She has built a career spanning more than
20 years and thousands of people counselled. She
has also served as an Associate Pastor and has built
a reputation as a thought leader on issues related to
motivation and Christian empowerment.
It all started when Dr. Chester was 16. After having
a conversation with her Pastor, Dr. Chester shared
how she loved helping others find solutions, sharing
her faith, but and also teaching the scriptures to
empower Christians. Her pastor informed her that
was the role of a Pastoral Counsellor. Which
eventually fuelled Dr. Chester’s dreams of
becoming a Pastoral Counsellor.
She then decided to add a podcast to her list. One
day, she prayed a simple prayer asking God for the
opportunity to be on the radio. Fast forward 5 years,
Dr. Chester got a phone call to have her show. After
some formalities, she was asked for the name of her
show, and she had 24 hours. Daily Spark with Dr.
Angela was born.
Within a year, Dr. Chester went from a weekly
show to a daily show; from one location to three
locations. Let’s fast forward again to 2021. She is
now on every day except Sunday nationally.
Dr. Chester’s show can be found on Pandora,
Spotify, iHeartRadio, and other streaming
platforms.
Reaching the Target Audience
Dr. Chester understands her audiences are vary
between radio and TV yet they both agree that faith
and books are important. Each book is as different
as the author who wrote it; interviewees include
Young Adults to Senior guests, from various
backgrounds, ethnicities, and areas of the world. So,
branching out to include more genres of books
allows Dr. Chester to introduce her show to an even
bigger audience. One way she is doing this is by
included more Awareness Day events.
Dr. Chester and her team are also rolling out in
different media outlets, not just traditional sources
like cable. Viewers can now watch Daily Spark TV
via Roku, Vimeo, Glorystar, or stream online. The
radio show naturally airs daily on radio, but viewers
can also stream from Spotify, Pandora, Amazon
Music, TuneIn, and others whenever they like.
Offering the shows in traditional ways for Dr.
Chester’s mature audience yet making it more
mobile for her younger audience. Staying authentic
while mindful.
Biggest Failure
Dr. Chester feels, sharing original ideas with strang-
ers while networking was a bad idea. She says, “I
was young and didn’t understand the value of an
idea. Lesson learned. That experience, however,
hasn’t kept me from exploring opportunities to
collaborate with awesome groups. I’ve learned to
get it all in writing first.”
13 13

14. We shine our light
when we walk in
purpose. If I shine
my light and you
shine your light,
together, we will
illuminate the way
for those who
cannot see. Together
we will bring light
to those who are
lost
“
“
According to Dr. Chester, some people are
frightened by the role of leadership – but she is not
one of those people. She thinks every good leader
should possess vision, humility, commitment, and
intentionality.
She still remembers when she accepted her award
for Daily Spark TV, she not only thanked the
viewers but her various teams by name, as well as
her family.
Mission and Vision
Dr. Chester’s tag line is – “to enlighten, inspire and
empower you to be your best self.” Her calling in
life is to help others to live the best version of
themselves. To have the information they need to
make informed decisions and live as authentically
as possible. She does that by providing a radio
show (audio) and tv show (visual) and
one-on-one/group (personal/individual attention)
sessions.
When it comes to leadership styles, Dr. Chester
believes the most common words that describe her
leadership, would be inspirational, motivational,
great coach, supportive, charismatic. She believes
in giving actionable information and being
supportive without micromanaging.
Dr. Chester wears many hats - visionary, influencer,
and coach. Understanding what is needed of her in
any given situation, she feels is the key. Situational
awareness is Dr. Chester’s strongest asset. As
someone who helps others understand and honor
their faith, servant leadership – putting others first –
is also important.
Future Roadmap
Dr. Chester’s life motto is also her tagline - to
“enlighten, inspire and empower.” It reminds her
daily ‘why.’
14 14

15. Looking at the upcoming
few years, Dr. Chester
looks forward to returning
to in-person TV filming for
the second half of the year.
Due to the pandemic, she
and her team have done
things remotely, allowing
for domestic and
international guests to still
participate.
Dr. Chester’s in-person
production is handled by a
women-owned company
and she is happy to bring
them back on board. This
also gives the guest an
experience both in front of
the camera and behind the
scenes. For many, this also
translates into social media
influence and monetization.
In-person transitional
planning includes
conferences, speaking
engagements, training, and
the like. New team
members will be added
accordingly. Dr. Chester
will continue to provide
remote access for these
services, especially for
international connections.
Having been featured in a
global luxury lifestyle and
business magazine, she wishes
to do all it can to continue to
work with those from around
the world.
15 15

18. Helping Organizations to Manage
Confidential Data and Optimize
their ROI
ofthread was founded with the intent to
provide a unique technology platform that
mitigates the operational, financial, ethical,
and reputational risks organizations are facing due
to the exponential growth of networks. It is an
information technology company providing indus-
try-agnostic, environment-agnostic, and
platform-agnostic software that enables organiza-
tions to manage highly confidential data within their
networks, environments, and devices more securely
and efficiently.
Currently, Dr. Ingrid Vasiliu-Feltes is serving as
the CEO of Softhread Inc. In addition to her
medical and business degrees, she holds several
certifications, such as Bioethics from Harvard,
Artificial Intelligence and Business Strategy from
MIT Sloan, Blockchain Technology and Business
Innovation from MIT Sloan, Finance from Universi-
ty of Miami Herbert Business School, Negotiation
from Harvard Law School , Innovation and Entre-
preneurship from Stanford Graduate School of
Business, Patient Safety Officer by the International
Board Federation of Safety Managers, and Master
Black Belt in Lean and Six Sigma Management.
She is a Faculty Member of the WBAF Business
School-Division of Entrepreneurship and teaches
the Executive MBA Business Technology Course at
the University of Miami Herbert Business School.
Dr. Vasiliu-Feltes has extensive leadership
experience, such as being a Founder and CEO of
The Science, Entrepreneurship, and Investments
Institute, Founder CEO of Revexpo Consulting,
and currently serving as a Country Director for
WBAF USA, Senator of WBAF. Additionally, she
is an active member of the EU Blockchain Observa-
tory Forum, acting as the Chief Innovation Officer
for Government Blockchain Association and a
board advisor for Partners in Digital Health Insti-
tute. Most recently she served as President of Detect
Genomix, Chief Quality and Safety Officer Chief
and Innovation Officer for MEDNAX, Chief Quali-
ty and Safety Officer, and Chief of Compliance for
the University of Miami UHealth System.
Preserving Confidentiality
Softhread uses Chios™, which is a patent-pending
blockchain and AI-enabled platform that preserves
confidentiality and optimizes network security
while enhancing operational efficiency. Through its
decentralized system that empowers state-of-the-art
interoperability, Softhread builds scalable enterprise
solutions that are highly customizable, industry-ag-
nostic, cloud-enabled, and cloud-independent, and
optimize the ROI of data management.
Chios™ has been specifically designed for the
confidential computing and compliance require-
ments of highly regulated industries, such as health-
care, life sciences, insurance, and government
technology domains. Our existing projects and
ongoing relationships with several technology
companies have demonstrated our capabilities
within life sciences and healthcare, space industry,
web 3.0, and smart cities cybersecurity.
s
18 18

19. Dr. Ingrid Vasiliu-Feltes
Softhread | CEO
The Globally Recog-
nized Leader
When asked about the key
factors that influenced Dr.
Vasiliu-Feltes’ decision to be
an author, she said, “The
decision to publish was
suggested to me by several
colleagues after I received
numerous global awards and
being named a global thought
leader for a variety of technol-
ogy-related topics.”
Multiple publishers also
recognized the value of
sharing her broad expertise in
a variety of domains includ-
ing digital ethics, sustainabil-
ity, entrepreneurship, and
smart cities deployment with
a much wider audience. Most
of her articles or books target
key decision-makers, legisla-
tors, business leaders, and
academicians. She hopes that
they serve as a call to action
and contribute to a change in
paradigm for the global
business ecosystem.
“Until you spread your wings,
you'll have no idea how
far you can fly”
- Napoleon Bonaparte
19 19
The 10 Most Powerful Business Women to Watch in 2022

20. Helping Clients with Enterprise
Solutions
According to Dr. Vasiliu-Feltes, Softhread is offer-
ing Chios™, which is an industry-agnostic platform
offering a full portfolio of enterprise solutions that
enhance privacy, confidentiality, and security of
data management across IoT networks. Softhread’s
completed pilots span across life-sciences, health-
care, gov tech, supply chain, and its upcoming
projects will revolve around smart cities, precision
health, space tech, and insurance industries.
Also, as the Founder of Institute SEI-a Think Tank
with a vision to be the main catalyst for scientific
and digitally driven entrepreneurship, as well as to
promote sustainable economic growth, she has
collaborated with other global, not-for-profit
organizations that are aligned with the UN SDG
2030 Agenda and promotion of social entrepreneur-
ship.
Adapting to the Changing Market is Key
Dr. Vasiliu-Feltes believes global business leaders
who wish to gain a competitive advantage in this
digital era must be prepared to engage in a continu-
ous digital and business transformation journey.
Additionally, being able to dynamically adapt to
various economic demands and offer solutions that
cover multiple industries will be a coveted feature
in this highly globalized and hyper-connected
world.
She also says, “I have always emphasized the need
for integrity, life-long learning, aiming for excel-
lence, demonstrating resilience, embracing an
abundance mindset, and designing a customized
pathway to success that uniquely suits each individu-
al’s passion, expertise, or skill sets.”
20 20

22. Around 2015, when I was still running businesses alongside writing articles for online business publications, I
picked up on a shocking report. As an owner of a business scaling-up, I had a sunny outlook on the prospects for
female entrepreneurship.
were more Daves, Marks, Andrews, and Ians too. Nor was this absurdity restricted to the UK. The New York
Times also found more men called John, James, Robert, or William running companies in the US than women. I
discovered that women filled only about 23% of boardroom roles at this point. This was less than seven years
ago, in this time of so-called equality.
By 2018, women in the UK were still only half as likely to start a business as men, and only a third of existing
entrepreneurs were women. I have read extensive studies citing several different reasons for the degrees of the
gap – not one, incidentally, to do any lack of ability on women's part.
Root causes
One problem that always comes up is women’s lack of confidence. One study from the University of California
found the difference in gender confidence to be considerably higher in the more industrialized countries, which
is shocking. It could indicate that the more we evolve as a society, the more women's roles are reversed.
Part of the problem lies in disparity within education, particularly in those industrial countries. At home, high
percentages of girls are still taught that finances mean balancing the budgets for the home, while boys learn
stocks and shares. The education systems do little or nothing to address this inequality, claiming that the teach-
ing of finances is a parental responsibility. So, we see inequality perpetuated.
STEM education is little better. There is still a much higher involvement from boys in STEM after-school clubs.
Later, women in STEM make up a paltry 28% of the workforce. So with women less able to keep pace with the
acceleration in STEM industries and having less financial education, they are immediately disadvantaged. And
it follows that you will see a reluctance to lean in and an aversion to risks.
If that wasn't enough, COVID hit women hard. While childcare costs were often a mammoth issue, over and
above that, women were suddenly faced with having no childcare and the necessity of home-schooling. While
most previous recessions hurt men's employment worst, this time around, it was the women, with over 30% more
likely to be working in sectors that were hit by lockdowns. A McKinsey report showed women’s jobs to be 1:8
times more vulnerable. Entrepreneurs fared little better, with closures higher in women-owned businesses. The
IMF warned that COVID threatened to put women's economic gains back by thirty years.
22 22
However, this report identified that there were more men called John leading the UK#39;s most prominent
FTSE 100 companies than there were women. My jaw dropped as I read. It wasn#39;t only John – there were
more Daves, Marks, Andrews, and Ians too. Nor was this absurdity restricted to the UK. The New York Times
also found more men called John, James, Robert, or William running companies in the US than women. I
discovered thatwomen filled only about 23% of boardroom roles at this point. This was less than seven years
ago, in this time of so-called equality.

23. Small and Micro-Businesses
On the positive side, there are 114% more female entrepreneurs in the US than twenty years ago. Many, particu-
larly during COVID, started side-hustles to protect their income or balance childcare and working. But there are
plenty of full-time entrepreneurs too.
There is an enormous amount of money generated by women, which is only expected to grow. According to
Ernst and Young's figures, women's global income will increase from £13 trillion to £18 trillion in the next five
years. FemTech companies alone are estimated to be worth $50 billion by 2025.
Women and Scaling-up
Start-ups might look hopeful, but only 1.3 female entrepreneurs own medium to large businesses compared with
3.3% of men. That is a colossal gap, and now we can see where the dominance of men, be they, Dave or John,
outnumbering women lies.
One problem is, without a
doubt, the funding. Whether
through confidence or
knowledge of the low
success rates, a report by
Fundera showed only one in
four applicants applying for
finance were women and
that they were asking
$35,000 less on average than
men, just as women in
employment ask for less in
their salary raises. Confi-
dence has to be a part of
that.
(CEO)
www.jancavelle.com
The Global Entrepreneurship Monitor sadly reflected this in November. It showed women as representing only
around one in three of the growth-orientated entrepreneurs globally. Only 30.2% of women expected to hire six
or more employees in the next five years compared to 48% of men.
23 23
The 10 Most Powerful Business Women to Watch in 2022

24. Instead of things at least inching forward, the
percentage of VC Deals that went to female-led
start-ups actually declined in 2020 in the US, drop-
ping from the already ridiculous 2.8% to 2.3%.
who run investment funds. Daves outnumbered all
women by 68 to 45. Even more shockingly, only 7.2
percent of UK-domiciled funds were managed by
women.
Yet – and this is how truly ridiculous this state of
affairs is - when women get the money, they are much
more likely to pay it back with dividends. A Boston
Consulting group analysis placed this figure as no less
than twice per dollar invested.
The future
I do believe that women-owned businesses and the
money in the sector will grow massively. Automation is
barely hitting the workforce yet, but job losses will
become more and more severe, and women will be
forced into considering alternative ways of making a
living, either for themselves, in addition to, or on behalf
of a partner. Many more will do so by choice.
There is no doubt that in the world of scale-up,
however, women have a long road to go. COVID
has made this road longer, with fewer women
already on the way up or as role models to follow.
The shrinkage of allocated funding will also make
things worse. The Elizabeth Holmes trial has
done nothing to help women’s cause, picked over
in a way that would never have happened had she
been a man. In Silicon Valley, the men have been
faking it till they made it for decades.
The economy and the world suffer without equal-
ity. There are no grounds to suggest that women
are less able. We need to see it happen.
To ensure it, we have to tackle equality of educa-
tion in STEM and Finance. We have to destroy
the old boys' network in the financial sector and,
above all, give women the confidence to believe
that they are just as capable of growing business-
es as their male counterparts. Currently, wom-
en's entrepreneurship seems to be going back-
ward, and we have to stem that tide. We know
diversity gets the best results. The economy and
the world need women entrepreneurs more than
ever before. We need to ensure this happens.
Investment has always been an “old-boys” network.
In the UK, in 2021, Morningstar ran a study of Men
called Dave viz v number of women for the people
who run investment funds. Daves outnumbered all
women by 68 to 45. Even more shockingly, only 7.2
percent of UK-domiciled funds were managed by
women.
24 24

26. How building international networks breaks down barriers
With its digital testing device, the ELOTEST
PL600, current array technology, and complex
image evaluation software, the firm can
successfully integrate comprehensive
During its early days, the company was quite
well known in the aviation industry for its
battery-operated hand-held testing equipment.
Slowly the company established itself by
delivering products for other industries. Today,
it is a supplier in almost all industrial sectors,
finding solutions for technically demanding
applications with its specialists. Equipped with
75 employees, the firm manufactures its
extensive product range at its location in
Frankenthal.
Petra’s father, Jürgen Rohmann, found his
passion for eddy current early in his career and
founded the company. Right from the start,
Petra’s mother, Ines Rohmann, a trained
physics lab technician, took over the
management. At first, they started with two
people in the basement of their house.
eet Petra Rohmann, the CEO of
Rohmann GmbH, a leading
German manufacturer of eddy
current testing devices and
systems for non-destructive testing. The
company has been developing, producing, and
selling its technology as a medium-sized
company based in Frankenthal. The
organization’s testing devices and systems are
used all over the world in heat treatment,
cracks, material identification, and grinding
burn testing.
M
Petra
Rohmann
Rohmann GmbH | CEO
Building Innovative Solutions
for Testing Tasks
26 26
The 10 Most Powerful Business Women to Watch in 2022

27. Tackling Challenges
Since the first quarter of 2020, we saw the
emergence of the pandemic, which eventually led
to millions of deaths and job losses across the
world. And just like its competitors, Rohmann
GmbH also took the brunt of the pandemic. The
order situation was weaker, and turnover
decreased significantly. However, Petra and her
team utilized their time to concentrate on the new
developments, from which they will benefit in
post-pandemic times.
Petra is motivated to continue and maintain the
company that her parents founded. She feels that
Rohmann GmbH’s success factor lies in its
employees and their commitment, so the personal
and close relationship with employees is crucial to
her.
Initially, she was responsible for product
advertising, trade fairs, and personnel issues. Over
the years, Petra has taken over many more areas,
and she is the sole managing director since 2018.
The Steadfast Leader
After completing school, Petra graduated from
university in graphic design. She used to spend
most of her semester breaks working in her family
business, gaining experience in various
departments. Later in 1992, Petra’s parents
offered her a job in the company.
applications into automated testing processes and
support customers in manufacturing high-quality
products.
Driven by Customer Satisfaction
Petra and her team’s strongest drive is the
satisfaction of her firm’s clients. A complete
understanding of customers’ individual
requirements, products, and services are essential
for the entire team to reach the solution. The
company always seeks dialogue and feedback to
meet the increasing customer expectations.
Additionally, Rohmann GmbH has an efficient
quality management system. The firm has also
been certified according to DIN EN 9001 since
1999, proving its capability to meet the highest
international standards.
‘
‘
‘
‘The classic goal is
of course to
increase turnover,
but also to be
a technological pioneer
for innovative products
27 27

28. Preparing for a Better Future
In the next five years, Petra sees herself as a
woman who represents the great team of
Rohmann GmbH to the outside world. She sees
her company and her team continuing to be
successful in their professional field and expects
to be among the top 3 most innovative
companies.
She also adds, “Manage your own strength
and energy to filter out where the effort is
worthwhile and where it is not. And to get
external support if some issues are
difficult.”
Advice for the Young
Petra advises young female entrepreneurs not
to worry too much about gender. She feels it
is essential to show patience in the face of
some demands. She says, “Accept the task
and tackle it; that’s my motto.”
Petra feels she has many challenges, but she
doesn’t mind them as she has her goals
clearly in mind. Petra says, “I also don’t think
about whether the challenges are there
because I am female or if it is for other
reasons. I am a positive person and will
accept and overcome any challenge with our
team for the good of the whole company.”
28 28

30. Jeanette Carlsson
A
01 www.primeview.co
23 23
Wendy Pease is Owner and President of Rapport International. A cultural wordsmith, her life’s work is
connecting people around the world by providing culturally adapted translation and interpretation in over 200
languages. She is the author of The Language of Global Marketing: Translate your Domestic Strategies into
International Sales and Profits, host of the Global Marketing Show podcast, and holds a B.A. from Penn
State and an MBA from Tuck School at Dartmouth College.
Global Visionary
Pease grew up in the US, Mexico, Taiwan, and the Philippines, during which time she fell in love with
languages, cultures, diversity, difference. Seventeen years ago, at the crossroads of a continued career in
global marketing, traveling the world with small children at home and the opportunity to buy a small
translation company, she took the plunge into entrepreneurship and never looked back.
Rapport International represents the perfect combination of Pease’s education in foreign service and interna-
tional politics, business experience, and vision of a world where people can truly understand each in an
ever-shrinking, multilingual world. In 2015, Pease acquired a Nebraska-based interpretation company to
round out that vision of “connecting people for a peaceful and prosperous world” via high-quality translation
and interpretation services.
“There’s something intrinsically debilitating about not being understood, not having a voice,” says Pease.
“Our mission is to make each individual heard, to work as a collective in order to empower every person with
agency.”
Pease quickly grew the merged companies by hiring talent from around the world and found that hiring
diverse talent in turn attracts even more talent. The Company’s growth trajectory mirrored its customers’
successes – every ecommerce company transformed into an exporter, every manufacturing company guided
toward a diverse workforce, every life sciences company equipped for multilingual clinical trials grew in
tandem with the language service provider.
“Within every industry we’ve seen translation and interpretation services uncover an entirely uncharted
realm of new business, for companies of all sizes”. A global strategy invariably results in greater stability in
times of economic uncertainty, more revenue, higher wages. We help companies design a global roadmap,
stay in compliance, and grow sales and profits. But most importantly, we connect people to create new
communities.
Local Leader
In business, expectations are high for everyone; for women in the business world, they are arguably higher.
“Embracing that challenge, that strong desire of wanting to be a leader, married with a self-driven work
ethic, works only if it’s authentic,” says Pease. “So many lives rely on us, both at work and at home, and it’s a
mistake to think that we, as business owners, think only of bottom lines and net worth. The extent to which
The 10 Most Powerful Business Women to Watch in 2022
30 30
Rapport International: A Reliable Translation and Interpretation Partner

31. The 10 Most Impactful Women in Technology 2022
0 2 www.primeview.co
24 24
business
owners
must make
decisions and
plan for growth
based on the
consensus of the people
involved initially came as a
bit of a struggle for me, yet it's
something I’ve seen consistently work
better than a top-down approach, over time
and across genders and industries.”
In 2020, Rapport International worked with a Massachusetts-based manufacturer on a campaign to attract a
qualified workforce for its plant. The plant’s location is surrounded by sizeable Vietnamese, Cambodian, and
Spanish neighborhoods and initial hires proved extraordinarily skillful and reliable. Rapport International
provided language services for hiring and onboarding material, safety and training videos, and interpreters for
both outreach and hiring.
Wendy Pease
Rapport Interna�onal, LLC
Owner and President
31 31

32. 25 25
The manufacturer quickly became known throughout the community as an employer that valued its
employees. With translated, culturally adapted information always at hand, what started out as a handful of
non- and limited-English speakers in the company’s talent pool quickly blossomed into a rich, multilingual,
diverse workforce consisting of friends and family members from throughout the immediate community and
beyond. As a neat tradition, whenever a new hire speaks a different language, the company adds its
representative flag to its front door. Today, 14 flags decorate the building.
“Taking a company onto the global stage is only daunting if you don’t have a plan,” says Pease. “And it’s one
of the biggest missed opportunities I see in business today, especially in the US. A
small- or medium-sized company anywhere overseas starts with a
global strategy, they set up shop knowing it will export to other
countries. Such rich diversity here in the US means global
efforts can even start locally, and it’s a valuable means
for understanding high-context cultures before
growing a company internationally.”
A Roadmap to the World
Pease authored The Language of Global
Marketing: Turn your Domestic
Strategies into International Sales and
Profits to provide an easy-to-follow
roadmap for propelling small- and
medium-sized enterprises within
myriad industries onto the global
stage. It outlines strategies for
attracting and managing a
multilingual workforce,
creating a cost-conscious
ecommerce translation
management plan, and
preparing for global growth
from the outset. The process
can be replicated within
vertical industries and
addresses translation and
interpretation, marketing, and
exporting in compliance with
government regulations. You
can find the electronic, audio, or
hard copy on Amazon, Barnes
Noble, or anywhere you buy your
books.
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