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Food2013 sales kit(printed 2 nov)-1
1.
2. Table of Content 目錄
Page 頁數
HKTDC Food Expo 2013 香港貿發局美食博覽 2013
Fact Sheet 簡介
----------------------------
2
Booth Layout 展台設計
----------------------------
6
Special Offer for Individual Exhibitors 獨立參展商參展優惠計畫 ------------
8
Review of Food Expo 2012 美食博覽 2012 回顧
Fair Statistics 展會統計
- Exhibitors’ profile 參展商
----------------------------
9
- Regional and National Pavilion 地區/國家參展團
----------------------------
11
- Visitors’ profile 參觀人士資料
----------------------------
13
- Fair at a Glance 展覽概覽
----------------------------
14
Exhibitors’ Quotes 參展商意見節錄
----------------------------
21
Buyers’ Quotes 買家意見節錄
----------------------------
26
Snapshots of Food Expo 2012 展會精華相片
----------------------------
31
Fair Press Release 新聞稿
----------------------------
34
Relevant News Clippings 相關剪報
----------------------------
39
About HKTDC 關於香港貿發局
----------------------------
43
1
As of 2 Nov 2012, subject to change
3. Fact Sheet
Venue
Opening
Hours &
Admission
Organiser
Sponsors
(2012)
Exhibit
Categories
Hong Kong Convention and Exhibition Centre, 1 Harbour Road, Wanchai, Hong Kong
Public Hall*
Trade Hall
Gourmet Zone*
10:00 – 18:00
15 Aug (Thu)
(Open to Trade Buyers Only**)
16 Aug (Fri)
10:00 – 22:00
10:00 – 18:00
(TBC)
17 Aug (Sat)
(Open to Public)*
18 Aug (Sun)
10:00 – 18:00
19 Aug (Mon)
* Open to public by ticket admission. Children of age under 3 and seniors of age above 65 will be
admitted free of charge. There will be no admission to the venue 45 minutes before the announced
daily closing time of the Exhibition.
** Trade buyer registration hours: 15-16 Aug: 9:30am to 5:30pm, 17 Aug: 9:30am to 3:30pm.
Hong Kong Trade Development Council
Hong Kong & Kowloon Confectionery, Biscuit & Preserved Fruit Wholesalers Association
Hong Kong & Kowloon Sauce & Preserved Fruit Amalgamated Employers Association
Hong Kong Federation of Restaurants & Related Trades
Ng Fung Hong
Po Sau Tong Ginseng & Antler Association HK
The Hong Kong & Kowloon Provisions, Wine & Spirit Dealers Association Limited
The Hong Kong Food Council
1.
Food & Beverage Products
Bakery Products
Fruit & Vegetables
Health, Green & Organic Food
Beverage (alcoholic)
Meat & Poultry
Beverage (non-alcoholic), Health Drink, Coffee
Biscuits, Snacks & Confectionery
Rice, Noodle & Pasta
Canned, Frozen & Processed Food
Sauces & Seasonings
Convenient & Instant Food
Seafood
Diary Products
Sugar & Sweets
2.
3.
Statistics
2012
Local
Overseas
Total
2011
Local
Overseas
Total
2010
Local
Overseas
Total
Food Packaging, Labeling, Safety & Logistic, Products & Services
Food Processing Products, Machinery & Related Services
Exhibitor
Trade
Public
Buyer
Visitor
Public Hall
Trade Hall Gourmet Zone
309
35
70
58
646
3
16,627
390,000
367
681
73
From 26 countries and regions
(11 exhibitors participated in different sections)
313
26
45
88
429
1
401
455
46
From 19 countries and regions
(14 exhibitors participated in different sections)
313
29
53
354
366
383
From 22 countries and regions
(8 exhibitors participated in different sections)
Gross Exhibition
Space (sqm)
41,428
From 51 countries and regions
12,854
382,500
36,469
From 55 countries and regions
12,117
371,000
37,184
From 60 countries and regions
2
As of 2 Nov 2012, subject to change
4. Exhibitor
Profile
-
Visitor
Profile
-
Manufacturers, traders and distributors of food & beverages, food related products & services from
all over the world
The Food Expo 2012 was attended by 1,110 exhibitors (25% more than 2011) from 26 countries and
regions, including Australia, Brazil, Brunei, Canada, Chile, Chinese mainland, France, Greece,
Hong Kong, India, Indonesia, Iran, Italy, Japan, Korea, Lithuania, Macau, Malaysia, Mexico, New
Zealand, Philippines, Singapore, Spain, Taiwan, United States and Vietnam
4 themes in Gourmet Zone 2012: World Cuisine, Fine Dining, Chic & More & Sweet Delight
Importers, distributors, retailers of food & beverage industry, hotels, restaurants and catering
services providers mainly from Asia, Chinese mainland and Hong Kong
The Food Expo 2012 was attended by 16,627 trade buyers from 51 countries/regions
Participation
Format
Public
Hall
Standard
Booth
HK$2,805 /
US$396
(min 24 sqm)
HK$3,177 /
US$430
(min. 48 sqm)
Trade
Hall
Gourmet
Zone
HK$26,064 /
US$3,654
(9 sqm)
HK$34,752 /
US$4,872
(12 sqm)
Custom-built
participation
(per sqm)
Premium Food Zone
(Hong Kong
Exhibitors Only)
(TBC)
HK$2,805 /
US$396
(min 18 sqm)
HK$1,957 /
US$277
(min 12 sqm)
Corner
Surcharge
Subject to 5% premium charge on the actual corner area
Sales
Enquiry
Visitors
Enquiry
Enquiries
via Post
Ms. Carol Yim (OS)
Tel: (852) 2240 4317
Email: carol.hy.yim@hktdc.org
Mr. Lee Ka Wing (HK)
Tel: (852) 2240 4470
Email: kw.lee@hktdc.org
Ms. Hilda Lai
Tel: (852) 2240 4504
Email: hilda.ms.lai@hktdc.org
Ms. Fanny Wong
Tel: (852) 2240 4888
Email: fanny.sf.wong@hktdc.org
Exhibitions Department, Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Centre, 1 Expo Drive, Wanchai, Hong Kong
Web Site
http://www.hktdc.com/hkfoodexpo
3
As of 2 Nov 2012, subject to change
7. Booth Layout 展台設計
Public Hall – Standard Booth Layout
公眾館 – 標準展台設計
HK$34,752 / US$4,872 per booth (4mW x 3mD)
每個標準展台(4 米 X 3 米)為港元 34,752 / 美元 4,872
6
As of 2 Nov 2012, subject to change
8. Trade Hall – Standard Booth Layout
貿易館 – 標準展台設計
HK$26,064 / US$3,654 per booth (3mW x 3mD)
每個標準展台(3 米 X 3 米)為港元 26,064 / 美元 3,654
7
As of 2 Nov 2012, subject to change
9. Special Offer on booth service fee for Individual Exhibitors
獨立參展商展台服務費優惠計畫
Discount Rate
折扣優惠
(1) Early Bird Discount (Exhibitors with payment on or before 28 February 2013)
提早報名優惠(參展商於 2013 年 2 月 28 日前報名及繳費)
New Exhibitor
新參展商
Loyal Exhibitor (Exhibitors of Food Expo 2012)
舊參展商 (美食博覽 2012 參展商)
(2) Volume Discount (excluding complimentary space)
攤位折扣優惠(不包括免費展台面積)
Trade Hall
45 – 90 sqm 平方米
貿易館
91 sqm or above 平方米或以上
Public Hall
公眾館
5%
10%
5%
10%
5%
97 sqm or above 平方米或以上
10%
30 - 59 sqm 平方米
5%
60 sqm or above 平方米或以上
Gourmet Zone
尊貴美食區
48 – 96 sqm 平方米
10%
(3) Duet Discount
3%
雙重折扣優惠
Concurrently joining Trade Hall & Public Hall with 90 sqm or above in both
halls, exhibitors can enjoy duet discount in Trade Hall only.
公眾館參展商在貿易館和公眾館內租用合共 90 平方米或以上可於貿易展館內享
有優惠
(4) Bundle Discount (for New Exhibitors only)
包裹折扣優惠 (只限新參展商)
Concurrently joining Gourmet Zone & Trade/Public Hall/Tea Fair/ICMCM/ Wine
& Spirits Fair 2013, exhibitor can enjoy bundle discount in Gourmet Zone only.
尊貴美食區參展商同時參加貿易館/公眾館/茶展/中醫藥及健康產品展覽/美酒展
2013 可於尊貴美食區內享有優惠
5%
Important Note:
Application Deadline is 30th April 2013. Applications received after 28 February 2013 will
not be entitled to the Early Bird Discount.
重要通告:
申請截止日期為 2013 年 4 月 30 日。於 2013 年 2 月 28 日後所收到之申請，將不獲
提早報名優惠。
8
As of 2 Nov 2012, subject to change
10. Review of Food Expo 2012 – Fair Statistics
美食博覽 2012 回顧 - 展會統計
Exhibitors’ Profile 參展商數目
Public Hall 公眾館
Hong Kong 香港參展商
- Premium Food Zone 美食薈萃廊
Outside Hong Kong 香港以外地區參展商數目
309
34
58
Trade Hall 貿易館
Hong Kong 香港參展商
Outside Hong Kong 香港以外地區參展商
35
646
Gourmet Zone 尊貴美食區
Hong Kong 香港參展商
70
Outside Hong Kong 香港以外地區參展商
3
Exhibitors participated in different sections
(11)
同時參與不同部分之展商
Total 總數﹕
1,110
9
As of 2 Nov 2012, subject to change
11. Non-Hong Kong Exhibitors by 26 Countries & Regions
參展商來自 26 個國家/地區
國家/地區
數目
Australia 澳洲
Brazil 巴西
Brunei 汶萊
Canada 加拿大
Chile 智利
Chinese mainland 中國內地
France 法國
Greece 希臘
India 印度
Indonesia 印尼
Iran 伊朗
Italy 意大利
Japan 日本
Korea, Republic of 韓國
Lithuania 立陶宛
Macau 澳門
Malaysia 馬來西亞
Mexico 墨西哥
New Zealand 紐西蘭
Philippines 菲律賓
Singapore 新加坡
Spain 西班牙
Taiwan 台灣
United States 美國
Vietnam 越南
2
1
5
2
1
288
1
2
2
1
6
1
222
111
1
1
3
7
1
14
1
1
7
21
2
Total 總數
704
10
As of 2 Nov 2012, subject to change
12. Group/National Pavilions/Exhibitors
地方/國家參展團/展商
Brunei 汶萊
Consulate General of Brunei Darussalam
Chinese mainland 中國內地
Chongqing 重慶市
Chongqing Agriculture Commission 重慶市農委
Guangdong 廣東省
Department of Agriculture of Guangdong Province 廣東省農業廳
Guangdong 廣東省
Jiangmen Import & Export Enterprises Association
江門市進出口企業協會
Guangxi 廣西壯族自治區 Fishery, Animal Husbandry & Veterinary Bureau of Guangxi
廣西水產畜牧獸醫局
Guizhou 貴州省
Department of Commerce of Guizhou Province 貴州省商務廳
Hebei 河北省
The People's Government of Zanhuang County 河北省贊皇縣
Hubei 湖北省
Department of Commerce of Hubei Province 湖北省商務廳
Jilin 吉林省
Jilin Province Government 吉林省政府
Jiangsu 江蘇省
Jiangsu Council For the Promotion of International Trade
江蘇省貿促會
Shandong 山東省
Shandong Council For the Promotion of International Trade
山東省貿促會
Yunnan 雲南省
Department of Commerce of Yunnan Province 雲南省商務廳
Zhejiang 浙江省
Agricultural Bureau of Ningbo 寧波市農業局
Zhejiang 浙江省
Jinhua Council For the Promotion of International Trade
浙江金華貿促會
Zhejiang 浙江省
Zhejiang Convention and Exhibition Industries Association
浙江省會展行業協會
Iran 伊朗
Trade Promotion Organization of Iran
Japan 日本
Aichi 愛知縣
Toyohashi City 豊橋市
Akita 秋田縣
Akita Prefectural Government 秋田縣
Akita 秋田縣
Akita Bank Co., Ltd. 株式會社秋田銀行
Aomori 青森縣
Aomori Prefectural Government 青森縣
Hokkaido 北海道
Sapporo Chamber of Commerce & Industry 札幌商工会議所
11
As of 2 Nov 2012, subject to change
13. Hyogo 兵庫縣
Hyogo Foods Promotion Council 兵庫美味風土擴大協議會
Iwate 岩手縣
The Bank of Iwate, Ltd. 株式會社岩手銀行
Kagoshima 鹿兒島縣
Kagoshima Prefectural Government 鹿兒島縣
Nagasaki 長崎縣
Nagasaki Prefectural Government 長崎縣
Tokyo 東京
Japan External Trade Organisation (JETRO) 日本貿易振興機構
Tokyo 東京
Ministry of Agriculture, Forestry and Fisheries 農林水産省
Tokyo 東京
Mitsubishi UFJ Research and Consulting Co., Ltd
Tokyo 東京
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
株式會社三菱東京 UFJ 銀行
Tokyo 東京
The Norinchukin Bank 農林中央金融公庫
Saga 佐賀縣
Saga Prefectural Government 佐賀縣
Saitama 埼玉縣
Ishii Shoten Co., Ltd. 株式會社石井商店
Korea, Republic of 韓國
Chungbuk Technopark
Daegu Technopark Bio Health Convergence Center
Dongwon F&B Co., Ltd
Korea Agro-Fisheries Trade Corporation
Korea Agro-Fisheries & Food Trade Corporatioon Gyeongnam
Branch Office
Korea Agro-Fisheries & Food Trade Corporation Jeju Branch
Korea Bio Cluster Community
Korea Fishery Trade Association
Mexico 墨西哥
Aserca - Sagarpa Embassy of Mexico
The Philippines 菲律賓
Department of Agriculture-Philippines
Taiwan 台灣
TAITRA 中華民國對外貿易發展協會
Taipei City Office Of Commerce 臺北市商業處
The USA 美國
California Centers for International Trade Development
12
As of 2 Nov 2012, subject to change
14. Visitors’ Profile 參觀人士資料
Public Visitors 公眾參觀人士: 390,000
Trade Buyers 專業買家
Number 數目
10,425
6,202
Hong Kong 香港
Outside Hong Kong 香港以外地區
Total 總數
% 百分比
62.7
37.3
16,627
Non-Hong Kong Trade Buyers by Countries & Regions
專業買家所屬國家 / 地區
Countries / Region 國家/地區
Number 數目
% 百分比
5,917
97
87
48
95.4
1.6
1.4
0.8
41
0.6
7
5
0.1
0.1
Asia 亞洲
Europe 歐洲
North America 北美洲
Middle East 中東
Australia & Pacific Islands
澳洲及太平洋群島
Central & South America 中南美洲
Africa 非洲
Total 總數
6,202
VIPs Trade Buyers 專業買家
Country
Company Name
Country
Company Name
Chinese mainland
玉環縣匯源超市連鎖有限公司
Laos
Annam Fine Food
Chinese mainland
青田縣盛隆商貿有限公司
Poland
Alma Market SA
Chinese mainland
紹興市新舟貿易有限公司
Poland
Kuchnie Świata
Chinese mainland
長興聯合利華超市有限公司
Korea
GS Retail
Chinese mainland
諸暨雄城物資配送有限公司
Singapore
Goh Joo Hin Pte Ltd
Chinese mainland
浙江省舟山市民生商廈有限責任公司 Singapore
Chinese mainland
武漢生活劇場超市有限公司
Taiwan
遠東百貨公司
Chinese mainland
中百倉儲超市有限公司
Taiwan
網路家庭國際資訊股份有限公司 (PChome)
Chinese mainland
陝西奇異王果現代有機農業有限公司 Thailand
Charoen Pokphand Foods PCL.
India
Chenab Impex Pvt. Ltd.
C.P. Consumer Products.
Thailand
Eastern Harvest Foods (S) Pte Ltd
13
As of 2 Nov 2012, subject to change
15. Fair at a Glance 展覽概覽
Public Hall
公眾館
14
As of 2 Nov 2012, subject to change
22. Exhibitors’ Quotes 參展商意見節錄
“AvoTerra Avocadosis one of the largest grower-owned corporations specialising in packing,
shipping and distributing hass avocados from California, Chile, Peru and Mexico. We are here
because our company is keen to expand into new markets especially China. Today we have
already met some representatives of local chain-stores and wholesalers! The Business Matching
Service provided by HKTDC also allowed us to get to know more potential clients through
networking which is good for us in pairing up with new clients.”
John Dmytriw, Director of Sales, AvoTerra Avocados by Index Fresh, United States
“Our everyday and dehydrated foods are being sold in major US supermarkets. In the US, people
have a different perception about food storage and we are very educated on it. This is our first
international food fair which is a good chance for us to educate the Asian market about the
importance of having a 72-hour kit. We come here to promote our emergency food packs whose
lifespan is anywhere up to 30 years if unopened. This expo also gives us the opportunity to profile
with Asian manufacturers, distributers and retailers. The response from them has been great as
they are keen to explore the possibility of using our products.”
Jan J. Frank, Vice President Customer Relations, Delta Hi-Tech, Inc., United States
“Four Seas and Japanese companies have long been business partners in product distribution.
Exhibiting at the Food Expo is an exciting opportunity to promote our high quality Japanese brands
to local and East Asian buyers. We currently sell and distribute these products to local
supermarkets and convenience stores; and we also export these products abroad including the US,
Canada and European countries. So far we have gained a good level of visitors showing very good
response and various requests relating to export from potential clients, about 60% of them are
buyers from East Asian counties while remaining is shared between the US, Canada and Europe.
This expo is a hugely successful event in terms of attendance; and we are satisfied with the
promotion and facilities provided by HKTDC as well as the overall arrangement.”
Terry Chan, Senior Manager, Sales Department, Four Seas Mercantile Limited, Hong Kong
“In 2011, Kubota Rice Industry successfully entered Hong Kong markets after having invested
HK$18 million into the growth of our rice production. We import Japanese grown brown rice to
Hong Kong where we set up a factory specialising in the milling and polishing processes that
produce white rice. There are two reasons for exhibiting at Food Expo. Firstly, we want more
people to know about us; and this exhibition can provide great exposure we need. Another goal is
to instil the concept of consuming fresh rice in Hong Kong where we focus our efforts. So far we
21
As of 2 Nov 2012, subject to change
23. have received some great feedback, including new prospects from local restaurants and we look
forward to returning next year.”
Takushi Suminaka, Director & General Manager, Kubota Rice Industry (H.K.) Co., Ltd., Hong
Kong
“New Zealand Trade Centre is a world class exporter of premium products from New Zealand. We
are here to promote a wide range of products including honey, pitted fruits, supplements, wine and
other alcoholic drinks, hoping to find some buyers and new markets for our products. We also want
to expand into all Asian markets; the China market is particularly interesting because our
government has a free trade agreement signed with China. We are happy with this exhibition which
brings us a steady flow of visitors and I think we are going to keep those good leads. We have also
used the Business Matching Service provided by HKTDC and we are happy with the overall
arrangement.”
Paula Folkard, Vice President, New Zealand Trade Centre, New Zealand
“Ottogi Corporation, listed on the Korea Stock Exchange, is a leading manufacturer and distributor
of a wide range of Korean food products. We have been here a couple of times because this event
is an excellent platform to meet global buyers and to promote our products. Highlight of this year is
our instant ramen which is being sold all around the world, mainly in Japan, China, Australia and
the US. With Japan and the US to be our strongest export markets, we are now looking for
overseas buyers from new markets. Feedback we have received so far has been really positive.”
Hyungnam Kim, Representative of Overseas Business Division, Ottogi Corporation, Korea
“Sydney Royal of the Royal Agricultural Society of NSW organises a number of competitions each
year to award the best Australian made products. This is our first time at this expo and we found it
to be a good opportunity to present our Australian gourmet foods, which have never been exported
overseas, to a wide range of Asian customers, especially the potential buyers from China. The
response has been great so far with interested parties coming from wholesalers and
representatives of local restaurants who are looking for fresh gourmet foods.”
Tara Riches, Trade Development Manager, Sydney Royal Wine, Dairy & Fine Food of the
Royal Agricultural Society of NSW, Australia
“Royal Brunei Catering is a wholly owned subsidiary of Royal Brunei Airlines. We are dedicated to
providing superb quality catering services to our customers. We come here for the first time to
promote our brand new Sambal sauce packaged in bag, which is a new venture of our company.
We want to grow our business across the retail market by exporting our products abroad; therefore
the Food Expo is a wonderful chance to network with retailers. We have already gained some great
22
As of 2 Nov 2012, subject to change
24. leads with whom I can build positive relationship ahead so as to explore partnership opportunities.
Hopefully we can get positive outcome from this expo.”
Michael Chin, Sous Chef, Royal Brunei Catering, Brunei
“Our company is located in Mexico where we produce abalone, lobster, top shell and fish available
in fresh, canned and frozen forms. We have been exhibiting at the Food Expo for a number of
years because this exhibition gives us a perfect platform to present our products to the customers
from Asian markets where we have a strong customer base. We return this year because we are
keen to expand our exports to the new markets. Abalone is definitely our product highlight which
attracts huge interest from local restaurant buyers and overseas clients. This expo is really good
for us to market ourselves in Asian countries. We are satisfied with the quality of the enquiries that
we have received and will certainly come back again.”
Celina Dominguez Garcia, Marketing Director, S.C.P.P. Pescadores Nacionales de Abulon
S.C. De R.L., Mexico
“Representing the Agriculture Department of Yamanashi Prefectural Government, we come here
to promote our fresh fruits grown in the rich natural environment of Yamanashi prefecture. This is
our first time joining this expo which can help promote our agricultural products to a worldwide
audience, attracting local restaurants and retailers to import our fruits. Plums, peaches and grapes
are the highlights of our stand because these deciduous fruits are plentiful in Yamanashi, much
more than elsewhere in Japan. We are absolutely delighted that our fruits are well received by the
visitors. This is a magnificent event because we can get direct responses from retailers,
distributers and consumers. We are all happy that they love the taste of Kiyou plum which has
recently been announced as the world's heaviest plum by Guinness World Records last month!”
Kazushige Aikawa, Senior Managerial Staff, Agriculture Department, Yamanashi Prefectural
Government, Japan
23
As of 2 Nov 2012, subject to change
25. 「AvoTerra Avocados 是一間極具規模的種植者企業，專門負責包裝、運輸和分銷來自加州、智利、
秘魯和墨西哥的哈斯牛油果。我們來這裡參展是為公司拓展新市場，特別是中國。今天我們已經跟
一些本地連鎖店和批發商的代表會面！香港貿發局提供的商貿配對服務提供網絡讓我們結認識更多
潛在客戶，有利將來的合作。」
美國 AvoTerra Avocados by Index Fresh 銷售總裁 John Dmytriw
「我們的日常食品和脫水食品在美國各大超市銷售。在美國，人們對食品儲存有不同的看法，並熟
知其重要性。這是我們參與的第一個國際食品博覽會，是一個教育亞洲市場的良機，讓亞洲消費者
了解擁有 72 小時緊急應變包的重要性。參展是為了推廣保質期長達 30 年的緊急應變包。今次美食
博覽也讓我們有機會向亞洲的製造商、分銷商和零售商介紹我們的品牌，他們表示會積極研究使用
我們產品的可能性，反應良好。」
美國 Delta Hi-Tech, Inc.客戶關係副總裁 Jan J. Frank
「四洲和日本企業是長期的分銷合作夥伴。於美食博覽參展是一個極好的機會向本地和東南亞買家
推廣高品質的日本食品品牌。現時我們銷售和分銷這些產品到本地超市和便利店外，還出口這些產
品到其他國家，包括美國、加拿大及歐洲。參觀人士眾多且反應熱烈，我們亦接收到不同的出口查
詢，當中約 60％的買家來自東南亞，其餘則來自美國、加拿大和歐洲。這次美食博覽十分成功，其
設施和宣傳恰到好處 。我們對香港貿發局的整體安排感到非常滿意。」
香港四洲貿易有限公司營業部高級經理陳錫雄
「注資 1,800 萬港元的久保田米業於 2011 年成功進入香港市場。我們從日本進口糙米，於本地設
置的廠房磨成白米。我們參加美食博覽原因有二：首先，我們希望讓更多的人認識久保田米業;另一
個目標是向香港灌輸進食新鮮白米的重要性。到目前為止，我們已經從本地餐廳代表收到了一些很
好的意見，我們期待參與明年的美食博覽。」
香港久保田米業(香港)有限公司董事總經理住中卓史
「新西蘭貿易中心是一家國際級的出口商，致力於向全世界出口新西蘭的優質產品。我們來到這裡
推廣多款產品，包括蜂蜜、去核水果、營養補充劑、葡萄酒和其他酒精飲料，希望能為我們的產品
找到合適買家和新市場。我們也希望拓展出口到所有亞洲市場，其中中國市場特別有吸引力因為我
們政府與中國簽訂了自由貿易協定。我們很高興是次博覽給我們帶來源源不絕的參觀者，我相信我
們會與這些潛在客戶保持聯繫。我們還使用了由香港貿發局提供的商貿配對服務，我們對整體安排
很滿意。」
新西蘭新西蘭貿易中心副總裁保拉福卡德
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27. Buyers’ Quotes 買家意見節錄
“Abagold is an abalone producer in South Africa and we currently source our supplies within the
country. This is my first time visiting Hong Kong Food Expo and I come here to search for quality
imports to South Africa, especially from China because it is an ideal place for sourcing supplies.
This expo is easily accessible and the exhibition halls are well managed, presenting a diverse mix
of interesting exhibitors. Overall, I am very pleased with this exhibition from which I have enjoyed a
well organised and informative Business Matching Service arranged by HKTDC.”
Werner Piek, Processing Manager, Abagold, South Africa
“Annam Fine Food is the largest food and beverages importer and distributor in Laos. We
specialise in importing high quality food from around the world, mainly from France, Italy, Australia
and the US. Around 70% of our food imports are from France where is famous for wine and cheese
production. These days, Lao people want more variety so we also import Asian products such as
Kikkoman soy sauce. I am coming to this expo to look for seafood because I believe this is the best
place for it. Everything was great all day long!”
Benjamin Daout, Supply Chain Manager, Annam Fine Food Co., Ltd, Laos
“Our company is a fine food importer based in Mumbai, representing more than 60 quality brands
from Europe, the US, Mexico, Thailand and Japan. We come to this expo to look for high quality
suppliers of Chinese ingredients, such as seasoning sauce and vinegar, because Indian-adapted
Chinese cuisine is popular in India. This expo is really impressive because of its magnitude and
variety. Exhibitors from various regions are conveniently located in the same hall so I do not have
to visit different sites. ”
Anil Chandhok, Director, Chenab Impex PVT. Ltd., India
“CosmoEmporio is a Greek trading company specialising in having foreign foods imported into
China. For example, we bring superb quality international olive oil and wine to the Chinese market.
This is my first time visiting the Food Expo because my company is exploring the possibility of
opening an office in Hong Kong; therefore this is a fantastic opportunity to capture the leads we
need and to discover new products. The exhibition is phenomenal with the high quality of exhibitors
and I am sure I can find what I am looking for.”
Spyros Liakouris, CEO, CosmoEmporio, Greece
“We are growers and producers of fresh vegetables and fruits, such as strawberries and
blueberries, and basically anything you can think of. I am coming here to see what everyone is
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28. doing, to see if it would make more sense to buy things here directly because the best foods and
products available from worldwide can be sourced here. We usually buy our supplies from Canada,
Mexico and the US because of the quality of their foods. To grow our business, we are keen to
expand the variety and quality of our products. This expo is well managed; and these exhibition
halls are pretty easy to navigate so it is convenient for me to get around.”
Harmon Gill, Principal, Glenlyon Foods, Canada
“Our company is a tea trading company focusing on tea blending and packing. We process, pack
and deliver tea to our customers of many regions including Europe and the US. Tea is a trend in
Europe now so it is closely related to the food industry; and 75% of our turnover comes from our
export sales. We source from suppliers worldwide and come here to look for potential suppliers
that can provide perfect ingredients for our infusions. So far we are quite impressed by this
professional event because of its convenient location and vibrant atmosphere.”
Fabian von Bülow, Head of Private Label Sales, Hälssen & Lyon, Germany
“Our company is a manufacturer producing liquid products and powders, specialising in the
production of Dashi which is a kind of soup and cooking stock. We have a lot of business
connections in the US, the UK, Taiwan and China; and I come here for the first time to meet top
quality exhibitors from East Asia who may help our new product development. Generally speaking,
this expo is a worthy exhibition offering useful networking opportunities.”
Asanka Sri Namal, Representative of Overseas Business Division, Maruhachi Muramatsu
Inc., Japan
“I return to the Food Expo annually because it is an ideal place to get myself updated with the latest
market information, including new products and their pricing options. This exhibition is fantastic in
many ways and as good as it has even been. Most importantly, it allows me to make valuable
contacts with potential business partners in one place while looking for high-calibre seafood
suppliers coming from all over the world.”
Thomas Lee, President, Moon Enterprises Inc., Canada
“Guam is a US territory in the Western Pacific so it is within a two-hour flight from Hong Kong. I visit
this expo for the first time looking for new products and new marketing information. My shop mainly
imports supplies from the US because we are of US territory. Since we are opening new
restaurants and bakeries, I come here to look for new products, hoping to add new variety to our
menu. This event is truly fabulous and I have discovered a new Thailand canned drink which was
just launched 3 months ago!”
Geoffrey D. Perez, Executive Chef, Sweet Relief Pastry Shop, Guam (US territory)
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29. “Tip Top Meat Sdn Bhd is one of the subsidiaries of Makin Jernih Sdn Bhd. Our company
comprises three operating businesses including abattoir, food processor and manufacturer,
producing for both domestic and export markets. We currently export pork large intestine and other
frozen meat products. We come here for the first time not only to pick up the latest market
information, but also to explore innovative ideas coming from the exhibitors. We are impressed by
the enjoyable atmosphere of this dynamic event which offers us helpful pre-event arrangement and
Business Matching Service.”
Lee Tze Leong, Business Administrator, Tip Top Meat Sdn Bhd, Malaysia
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30. 「足金鮑(Abagold)是一家南非的鮑魚生產商，我們一向在國內採購供應品。這是我第一次來香港參
觀美食博覽，我希望能在此搜羅優質的產品進口至南非，特別是來自中國的產品，因為中國乃採購
供應品的理想之地。這個展覽會方便易達，展覽場地管理完善，多元化的參展商極具吸引力。總括
而言，我認為這個展覽會辦得很好，香港貿發局安排的商貿配對服務組織完善，資訊豐富，令我非
常滿意。」
南非足金鮑處理經理 Werner Piek
「Annam Fine Food 乃老撾最大的餐飲進口及分銷商。我們專門進口來自法國、意大利、澳洲、
美國及世界各地的優質食品。本公司大約 70％的進口食品乃來自著名生產葡萄酒及芝士的法國。近
年，老撾人對不同類型的產品需求日增，因此我們也進口如萬字醬油等亞洲產品。我打算在這展覽
會搜羅海鮮產品，因為我相信這是最理想的採購地方。整體而言，我對是次展覽會非常滿意！」
老撾 Annam Fine Food 供應鏈經理 Benjamin Daout
「我公司是一家總部設於孟買的優質食品進口商，代理超過 60 個來自歐洲、美國，墨西哥、泰國和
日本的優質品牌。因為印式中國菜正在印度流行，所以我們期望在美食博覽尋找供應商供應高品質
的中國食材原料，如調味醬和醋。是次博覽的規模及展覽種類之多令人印象深刻，來自各地區的參
展商在雲集同一個展廳，令我能方便地參觀而無須走訪多個場區。」
印度 Chenab Impex PVT. Ltd 董事 Anil Chandhok
「CosmoEmporio 是一家希臘貿易公司，專營進口國外食品到中國，例如我們從世界各地搜羅品質
上乘的橄欖油和葡萄酒並將之引入中國市場。因為我們正研究在香港開設辦事處的可能性，所以我
首次前來參觀美食博覽。是次博覽吸引優質的參展商，提供極佳的機會讓我們尋找潛在客戶及發掘
新產品，故此我相信我定能找到心頭好。」
希臘 CosmoEmporio 行政總裁陽龍
「我們是新鮮蔬菜和水果，如草莓和藍莓等的種植商和生產商。我期望透過參觀是次美食博覽了解
業界的發展。由於這裡匯集來自世界各地最好的食物和產品，我特意到此研究在這裡直接入貨是否
合符經濟效益。我們通常從出產優質食品的加拿大、墨西哥和美國採購供應品。為了擴充業務，我
們公司希望能擴大產品的種類和質量。我認為這博覽會管理完善，到各展覽廳瀏覽都非常方便容易。」
加拿大 Glenlyon Foods 社長 Harmon Gill
「我們是一家專營拼配茶方和包裝茶葉的貿易公司。我們向歐美多國客戶提供茶葉加工、包裝及運
送服務。茶，在是歐洲是一個趨勢，與食品業關係密切，我們現時 75％的營業額來自出口銷售。公
司向全球各地的供應商採購，因此我們來這裡尋找可以為泡茶提供完美原料的潛在供應商。到目前
為止，這個專業的博覽令我印象深刻，因為它不但位置便捷，環境氣氛亦充滿活力。」
德國 Hälssen & Lyon 品牌銷售主管 Fabian von Bülow
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31. 「我們是一家生產液體產品和粉末的製造商，專營生產日式高湯。我們在美國、英國、台灣和中國
有很多的業務往來。這是我首次參觀美食博覽，期望能與的高質素的東亞參展商會面，以助我們開
發新產品。這個博覽會辦得很好，提供了很多有助拓展網絡的機會。」
日本 Maruhachi Muramatsu Inc.海外商務部代表 Asanka Sri Namal
「我每年都重臨美食博覽，因為在此我能獲得最新的市場資訊，例如產品資料和價格水平等。是次
博覽在許多方面都非常出色，至為重要的是它可以讓我在同一個地方聯繫潛在的商業合作夥伴，同
時亦能尋找來自世界各地高質素的海鮮供應商。」
加拿大 Moon Enterprises Inc.總裁 Thomas Lee
「關島是美國在西太平洋的領土，離香港只需兩個小時航程。我第一次參觀美食博覽，期望能尋找
新產品和獲取新的市場資訊。因為我們是美國的領土，所以我的店鋪主要使用美國進口供應品。我
們現正計劃開設新的餐館和麵包店，因此我到這裡尋找新的產品，使我們的菜單更為多樣化。這個
展覽非常精彩，我剛剛發現了一款 3 個月前推出的泰國罐裝飲料！」
關島（美國）Sweet Relief Pastry Shop 行政總廚 Geoffrey D. Perez
「Tip Top Meat Sdn Bhd 是 Makin Jernih Sdn Bhd 的附屬公司之一，為國內和出口市場生產的
公司的三大業務包括：屠宰場、食品加工廠和製造商。目前，我們出口豬大腸及其他冷凍肉類產品。
我們是第一次來參觀美食博覽，不僅為了獲取最新的市場資訊，而且還透過其他參展商開拓創新的
思維。是次展覽為我們提供完善的前期準備工夫及商貿配對服務，我們對這個充滿愉快氛圍的展覽
印象深刻。」
馬來西亞 Tip Top Meat Sdn Bhd 業務管理員李子良
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32. Snapshots of Food Expo 2012 美食博覽 2012 精華相片
Public Hall 公眾館
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35. Food Expo 2012 Fair press release
Food, Tea, Chinese Medicine Fairs Open
16 August 2012
Japan, Food Expo’s First Partner Country, in Spotlight
More than 1,500 exhibitors from all over the world are participating in three Hong Kong Trade
Development Council (HKTDC) fairs. The HKTDC Food Expo, the HKTDC Hong Kong International Tea
Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health
Products (ICMCM) opened today at the Hong Kong Convention and Exhibition Centre.
Officiating guests at today’s opening ceremony included Guest of Honour Andrew Wong, Hong Kong SAR
Government Permanent Secretary for Commerce and Economic Development (Commerce, Industry and
Tourism). The Japanese Minister of Agriculture, Forestry and Fisheries Akira Gunji, Japan External Trade
Organization Chairman & CEO Hiroyuki Ishige and Governor of Yamanashi Prefecture Shomei Yokouchi
also participated in the opening ceremony.
Food Expo Record
The 23rd edition of Food Expo, which runs until 20 August, is hosting more than 1,100 exhibitors from 26
countries and regions, a new exhibitor record. They include first-time participants from France, Greece
and Lithuania. Japan, the fair’s first Partner Country, presents its largest pavilion, featuring more than 220
exhibitors. Brunei, the Chinese mainland, Iran, Korea, Mexico, the Philippines and the United States also
have pavilions at Food Expo.
The Trade Hall is dedicated to trade for the first two days, opening to public visitors on 18 August. The
Public Hall is open daily during the expo.
Gourmet Choices
The Premium Food Zone in Hall 1 showcases more than 30 brands of food and beverage products. The
Gourmet Zone returns following its 2011 debut. This year’s expanded area features more than 70
exhibitors under four themes: Sweet Delight, Chic & More, World Cuisine and Fine Dining, with such
offerings as top-quality chocolate, wine, coffee and seafood. Open to trade buyers and consumers 17-19
August, the zone also spotlights cooking demonstrations by notable chefs.
Consumers will want to check out the Night Bazaar, open until 19 August, where price discounts of 50 per
cent or more are offered each evening. Other events include the presentation of a new Wan Chai food
map, a junior chef competition, a yuan yang (a local drink made by blending Hong Kong-style milk tea with
coffee) competition, food safety and nutrition seminars, and lucky draws.
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36. More than 390,000 Visitors Take in This Year’s Food Expo
21 August 2012
Fair’s Gourmet Zone Proves Popular: Visitor Numbers Double
More than 390,000 public visitors, up two per cent over last year, attended HKTDC Food Expo,
which closed yesterday after its five-day run at the Hong Kong Convention and Exhibition Centre.
This year’s fair highlights included the Gourmet Zone. Open 17-19 August, the popular area drew
more than 71,000 visitors, twice as many as during its 2011 fair debut. More than 70 exhibitors
showcased food and wine under four themes at the Gourmet Zone.
More than 1,100 exhibitors from 26 countries and regions took part in this year’s fair, a new
exhibitor record. They attracted more than 16,000 buyers, 30 per cent higher than in 2011. ,
during the opening of Food Expo’s Trade Hall, 16-18 August. Among them, Thailand’s Pravit
Wirungruangkul, Chairman of CP Consumer Products Co, Ltd, was pleased with the fair’s global
sourcing opportunities. He made contact with several Hong Kong and Japanese suppliers and
expects to source seasonings from them.
The HKTDC organised a number of business-matching sessions between local retailers and
exhibitors and overseas buyers during the fair. Jickie Li, Deputy Head of Hong Kong Market Food
Retail Business, the business unit of city’super, said the meetings helped her company get to
know suppliers from a variety of countries.
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44. About HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the
international marketing arm for Hong Kong-based traders, manufacturers and service
providers. With more than 40 global offices, including 11 in the Chinese mainland, the
HKTDC promotes Hong Kong as a platform for doing business with China and Asia.
The HKTDC connects millions of international buyers and sellers through a variety of
integrated services, namely its trade fairs, online marketplace and product magazines.
One of the world's major trade fair organisers, the HKTDC puts on more than 30
international trade fairs annually in Hong Kong. Eight of these are the biggest of their kind
in Asia.
The HKTDC website, www.hktdc.com, features about 700,000 registered buyers and more
than 100,000 quality suppliers from Hong Kong, the Chinese mainland and beyond. Users
can browse through more than 4,500 clearly defined product categories to find products
and services quickly and efficiently.
With 15 product magazines and industry supplements and more than five million readers,
the HKTDC is a major publisher. The HKTDC also produces about 150 trade reports,
sector-specific updates and business newsletters a year, providing timely market
intelligence on Hong Kong, the Chinese mainland and international markets.
Supporting these services is HKTDC Business Matching, which helps companies find the
right partners. Its global databank includes about 700,000 business contacts.
The HKTDC also produces more than 160 seminars, conferences, workshops and forums
a year to help Hong Kong companies develop new markets for their products and services.
As well, it organises about 600 Hong Kong promotional events around the world, reaching
nearly 100,000 business people in key markets each year, and receives about 600
international business missions a year.
The HKTDC's international reach is reflected in the six bilateral committees it serves.
These high-level business forums promote economic ties between Hong Kong and the
European Union, France, Japan, Korea, the United Kingdom and the United States. The
HKTDC also serves as Secretariat for the Federation of Hong Kong Business Associations
Worldwide.
For more information about the HKTDC, visit www.hktdc.com.
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