Product management

1. Product Management Internship Challenge
Prince mainwal
Princemainwal8@gmail.com

2. The Brief
Goal
To reduce the screen time of kids in a gamified way.
Problem
Kids are overusing phones and digital devices without proper monitoring.
TargetAudience
School going kids who have their personal devices and their parents.

3. Process

4. About the App
“Parentry” along with “Monitor” enables a whole new way for parents to be the best
version of themselves and to have a lifelong fulfilling relationship with their kids.
Customers of the app are parents where their kids are the end users.
The kids have “Monitor by Parentry” installed on their devices. The Parent has the
Parentry app on their device. Through Monitor and Parentry, we aim to help parents in
nurturing their kids into successful individuals. Qualities like being organised,
discipline and accountability are at the core of every successful individual.
What better than the ability
● For parents to encourage good habits, follow-up and instil accountability (if
necessary, enforce using Monitor) and
● For kids to keep track of their to-dos and habits so they can stick by it !

5. Name- Jyoti Sharma
Age group- 10 to 16 yrs
Class- 6th to 11th
Family Income- Middle
Kid Parents
Name- Mr. Rajesh Sharma
& Mrs. Radha Sharma
Occupation- Both
Working Professional
Usage: App can be used to check how many times
they have achieved the limit in selected time
period.
Motivation: To get the reward after they
successfully use apps within set limit.
Goals:
● To control the online activity of their kid.
● To see how much time their kid is spending
on which category of apps.
Motivation: To help their kid to not become phone
addicted / addicted to certain apps which may be a
harmful element in their daily life.
User Persona

6. User Pains Points
In this case pain points are of one one type of users i.e. Parents.
● Parents don’t know how productive is their kid’s online presence.
● Because of COVID-19 pandemic, online classes became the new norm for study and
many young students got their personal phones, thus monitoring and keeping their
children in check is important for parents.
● In a family, where both parents are working, their children often get phone addiction.

7. Problem Identification
They maybe
working
professionals
Parents don’t
know what
should do?
Problem:
Kids are using
phones in
unorganised
way
Parents know
the cause but
can’t find
solution
Used other
apps but was
not useful
Want to incentivize
for their behavior but
can’t
Want to do
manually

8. Solution
Tracking
Rewards for
Good Habits
Building
Habits
Parents gets to know how much time their kid is spending on
which app and if it is constructive at all.
If parents finds that time spent on unnecessary apps is increasing,
they can limit the usage of those apps and helps their kid to do
something more productive.
Parents can give rewards in different forms such as increment in
their pocket money or increase outdoor time or any other form.

9. Wireframe - Kid’s Phone

10. Wireframe - Parent’s Phone

11. Measuring Success
Activity Implementation Necessity
Decrease of time in usage of unnecessary
apps
Increment in usage of useful apps
Rewards earned per day
Status report checking by parents