1. Brazilian Invasion
By: Morgan Rosenkranz, Priscilla Gonzalez & Ryan Buckley

2. Intern Program
 Communications or Marketing majors
 Duties:
 Volunteer Efforts
 Grassroot Efforts
 Social Media Efforts

3. 215 E Main St
Lakeland, FL
Come experience
the Brazilian
Invasion
1st S: Soccer
FRONT BACK

4. 2nd S: Surf
215 E Main St
Lakeland, FL
Come experience
the Brazilian
Invasion

5. 3rd S’s: Sun
Brazilian Invasion
215EMainStLakeland,FL

6. 4th S’s: Sand
215 E Main St
Lakeland, FL
Come experience
the Brazilian
Invasion

7. 5th S’s: Speed
Brazilian
Invasion

8. 6th S’s: Samba

9. 7th S’s: Steak
215 E Main St
Lakeland, FL
Come experience
the Brazilian
Invasion

10. Market Penetration
 Foodies
 Families in 30-
40s
 Tourists
 College
Students
 Business Clients
 First Friday
 Lakeland Events
 Orientation at FSC
 Southeastern and
nearby
colleges/high
schools.
 Lakeland Chamber
of Commerce

11. First Friday
 (COST OF FOOD TRUCK AT EVENT)
 First Friday costs $100
 August 5, 2016 & September 2, 2016.
 First Friday Ideas:
 Scavenger Map
 Decorate Business
 Close proximity
 Work with Downtown Lakeland
 Visit other booths; cross-promotion

12. Lakeland Events
 Samba Dancers
 Food Truck Rally
 First Friday (August/September)
 Any Event with proximity to restaurant location
 Back to School
 August First Friday
 Lakeside Village mid-August event with 97 Country

13. Colleges and Football
 FSC Orientation (~550)/Family Day (~1200):
college/tourist market
 Southeastern football:
 2015 games sold out
 Good college/tourist market
 Although further out, twice enrollment of FSC
 College Population: 3,434 students; 3,083
undergraduate students
 High School games (Lakeland, GJ): 40s market

14. Florida Southern College
Orientation
 Blast Off Events,
 Parents Orientation,
 Orientation Events,
 View this past year’s orientation schedule here
 Campus Maps at Admissions.

15. Business Opportunities
 Downtown Lakeland Partnership
 Ability to sponsor First Friday, Food Truck Rally and
other events.
 Lakeland Chamber of Commerce
 Can become a member and network with other
downtown businesses.
 Variety of membership plan and options

16. Grand Opening LCC Event
 Business After Hours Event through LCC.
 200+ in attendance to interact with staff and each
other.
 Opportunity to give introduction about the restaurant
 Can distribute information and deals about restaurant
at opening
 LCC features Posto 9 in promotional materials.