Content Strategy from Corbelsoft Technologies

3. WHAT IS CONTENT STRATEGY? 6/10/2012 PRACTICE OF PLANNING FOR Corbelsoft Technologies THE CREATION, DELIVERY AND GOVERNANCE OF USABLE AND USEFUL CONTENT 3

4. CONTENT CAN INCLUDE  TEXT AND DATA 6/10/2012 Corbelsoft Technologies  GRAPHICS  VIDEO AND ANIMATION  AUDIO 4

5. STRATEGY DOES NOT REFER TO JUST … 6/10/2012 IT IS ALSO THE  WHY Corbelsoft Technologies  WHEN  HOW  WITH WHAT  FOR WHOM  BY WHOM  WHERE  HOW OFTEN  WHAT NEXT… 5

6. WATCHWORDS FOR GOOD CONTENT 6/10/2012 USEFUL Corbelsoft Technologies USABLE ENJOYABLE 6

7. WHAT IS DIGITAL STRATEGY How to leverage Web Apps., 6/10/2012 Social Media etc. to meet your Corbelsoft Technologies goals. How to measure it What will define success What are your priorities and goals? 7

8. CONTENT STRATEGY 6/10/2012 Who are you speaking to? What are you going to say? Corbelsoft Technologies How are you going to say it? How will you curate it? How will your content meet your goals defined in 1,2, 3 of the above? 8

9. LAST BUT NOT THE LEAST …GOVERNANCE.. How to Manage all the content? 6/10/2012 Who will be responsible? Corbelsoft Technologies Who will make the decisions? 9

10. WHY IS CONTENT CREATION DIFFICULT? WHAT DOES IT INVOLVE… 6/10/2012  Audit  Analyse Corbelsoft Technologies  Strategize  Categorize  Structure  Create  Review  Approve  Publish  Update 10  Archive

11. LATE CONTENT IS ONE OF THE PRIMARY REASONS FOR DELAYED PROJECTS 6/10/2012 TASKAND RESOURCES NEEDED ARE Corbelsoft Technologies SERIOUSLY UNDERESTIMATED 11

12. WHAT NEEDS TO BE DONE 6/10/2012  PLAN  CREATE Corbelsoft Technologies  PUBLISH  GOVERN 12

13. WHAT IS THE NEED OF THE HOUR… 6/10/2012  Align on business objectives and user goals Corbelsoft Technologies  Identify success metrics  Define risks and how to mitigate  Create a strategic foundation for content 13

14. WHAT CORBELSOFT CAN DO FOR YOU  PROVIDE CONTENT THAT NEEDS TO BE DRIVEN BY 6/10/2012 BUSINESS GOALS AND AUDIENCE NEEDS  PROVIDE CONTENT WITH EFFECTIVE TOUCH Corbelsoft Technologies POINTS SUPPORING THE BRAND VISION  ENSURE THAT YOU SAVE MONEY, TIME AND RESOURCES BY PROVIDING MUCH MORE EFFECTIVE CAMPAIGNS 14

15. HOW WILL WE DO THIS? 6/10/2012 1. BY TREATING CONTENT LIKE A CRITICAL BUSINESS ASSET Corbelsoft Technologies 2. BY ANALYZING AND FINDING…  What content do you need, and why?  How will the content be structured?  How will users find your web content?  How we will get from today to launch?  What's next once the content is "out there "?  Last but not the least making sure our recommendations impact your business positively… 15

16. CONTENT FROM CORBELSOFT WILL ENABLE 6/10/2012  Better user experience  Greater brand consistency Corbelsoft Technologies  New operational efficiencies  Better risk management through better controls  Improved SEO and analytics  More effective personalization and targeting 16

17. THANK YOU 6/10/2012 Corbelsoft Technologies PLEASE CALL US FOR CUSTOMIZED CONTENT SOLUTIONS CORBELSOFT TECHNOLOGIES 17 YOUR PARTNER OF CHOICE…

Content Strategy from Corbelsoft Technologies

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