Bajaj Auto is one of the largest vehicle manufacturers in India, founded in 1926. It started as an importer of two and three wheelers but now manufactures a range of motorcycles, scooters, and auto rickshaws. Bajaj Auto's vision is to be a global leader in motorcycles and three wheelers, and its mission is to provide innovative mobility solutions. The company recruits and trains employees, and provides welfare programs for them. It uses various marketing strategies like advertising, packaging, and public relations events to promote its products.