Analysing the Adwords campaign

1. Campaign Overview
Project 5: Run an Adwords Campaign (Part 1)

2. Campaign Approach
Descrip1on, Marke1ng Objec1ve and KPI

3. Descrip1on
I was assigned the following criteria to create a campaign :
Country: United Kingdom.
Course: Java Programming Basics for beginners.
Budget: The life budget is $75 and the daily budget of $15.
With the help of Google Adword I created the campaign. Adword makes thing simple
while creaNng a campaign in a proper format and it includes all essenNal opNons to
enhance the ad quality, that helps to improve the ranking of a parNcular ad campaign.
Talking about keyword strategy I am focusing on the people who are interested in learning
the basics about java programming. It’s a tough job to select the best and trendy long tail
keyword list but, Google keyword planner made my work easy, as it is the best tool to find
out the trendy keyword list.
Ad copy is the crucial part of any campaign, I chose short and quality content for my ad
campaign because that’s the main aSracNon point why people will click on the ad. Before
creaNng ad copy, I kept in my mind who is my target audience and what they are looking
for in the search engine, that made my work easy to create an effecNve ad copy.

4. Marke1ng Objec1ve:
To collect 25 leads and 5 conversion with a lifeNme budget of $75 and per day
budget $15, as I put the default CPC (Cost Per Click) $3.00.
KPI:
• The number of leads collected.
• Number of conversions.
• Is everything done with in the budget or not.
• Is there any need to change the default CPC or not.

5. Ad Groups
Ads and Keywords

6. Ad Group #1(Awareness): Ads & Keywords lists

7. Keywords
• java training classes
• java lessons for beginners
• java coding classes
• how to learn core java
• how to learn java easily for beginners
• i want to learn java programming language
• easiest way to learn java
• how can i learn java programming
• java programming for beginners
• java programming free online course
• online free java programming course foe beginners
• free online course for java
• java programming help
• how to program in java for beginners
• java development for beginners

8. Keywords (con1nued)
• list of java programs for beginners
• easy java programs for beginners
• java programming tutorial
• java language tutorial
• java lessons
• java programming lessons
• learn java programming language
• java programming language tutorial
• how to learn java programming language
• java lessons online
• learn java tutorial
• java development free tutorial
• java applicaNon free tutorial
• basic java programming tutorial

9. Ad Group #2(Interest): Ads and Keywords lists

10. Keywords
learn java developer
advanced java programming
learn java programming for beginners
java programming for dummies
core java programs
how to learn java fast
best java tutorial
how to learn java language
java tutorial for beginners with examples
java learning sites
java programming language for beginners
core java tutorial for beginners
core java for beginners

11. Keywords (con1nued)
learn java for android development
where to learn java
java study
how to learn java programming language for beginners
java learning websites
how to start learning java
java book
how to learn java programming easily
learn core java online
how to learn java quickly
java programming language course
i want to learn java
java for developers
study java online

12. Appendix
Screenshots for Reference

13. Review Your Campaign

14. Campaign Summary