Contenu connexe Similaire à Knowledge required to_enter_the_norwegian_markets_kvaerner (20) Knowledge required to_enter_the_norwegian_markets_kvaerner1. Knowledge required to enter the
Norwegian Markets
MI14 seminar June 11 2014
Kvaerner Finland Oy
Heidi Palmgren
2. © Kvaerner 2013 12.06.2013
Contents
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1. HSSE – Just care
2. What is Kvaerner AS and what is Kvaerner Finland Oy?
3. Norwegian market – Great Expectations
4. Experiences
3. © Kvaerner 2013 12.06.20133
Health, Safety, Security, Environment
HSSE Awareness
5. © Kvaerner 2013 12.06.2013
Concrete
33 %
KCI 2 %
Contractors
Norway
57 %
0 %
Total worked hours = 1 563 842
May Year to date
0000
Total worked hours = 7 790 179
8 Serious incidents or serious near miss
Fatality 0
Serious with disablement 1
Medical
Treatment (TRI) 17
Injury (LTI) 1
219 Near miss
25 190Observations
Fatality 0
Serious with disablement 0
Medical
Treatment (TRI) 5
Injury (LTI) 0
22 Near miss
4 503Observations
3 Serious incidents or serious near miss
5
Concrete
40 %
KCI 2 %
Contractors
Norway
52 %
0 %
© Kvaerner 2011
Corporate 0,5%
Jackets 8 %Corporate 0,3%
Jackets 5 %
7. © Kvaerner 2013 12.06.2013
An international company
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Kvaerner offices
Target markets
Canada
North Sea
Barents Sea North West
Russia
Far East
Russia
Australia
Kvaerner well positioned in booming markets as well as “blue oceans”
Caspian Sea
China/SEA
8. © Kvaerner 2013 12.06.2013
Kvaerner Profile - Business Areas and product range
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CONTRACTORS
NORWAY
Topsides
Floaters
Onshore upstream
facilities
Leading EPC
contractor to the
North Sea market
CONTRACTORS
INTERNATIONAL
Topsides
Floaters
Spearhead for
international
expansion
CONCRETE SOLUTIONS
Concrete
substructures
Russia
Global leader in
gravity based
concrete structures
Large steel jackets
for oil & gas
installations
European leader in
steel jackets
JACKETS
9. © Kvaerner 2013 12.06.2013
Kvaerner - EPC projects
in the field development phase
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Licensing Exploration Field Development Production Abandonment
Feasibility,
concept, FEED
Procurement Assembly and
Integration
Studies to
evaluate
potential field
development
solution
Global design
of chosen
solution
Completion &
Commissioning
Engineering Construction Marine
operations
Engineering
management
System
definition
Detailed
design/volume
engineering
Follow on
engineering
Technical
procurement
Commercial
procurement
Sourcing
Labour
Subcontractors
Construction
management
Shop
engineering
Pre-fabrication
Fabrication
Logistics
Assembly
procedures
Assembly
Integration
Tow-out
Tie-ins
HUC
Start up and
testing
Seismic data
Government
auctions and leases
to operators
Reservoir info
Exploration drilling
Appraisal drilling
Well completion
Front End
EPC projects
Ready for
operations
Production drilling
Field maintenance
Reservoir stimulation
Logistics and supply
Decommissioning
Abandonment
(plugging the well)
2-3 years 1-2 years1-2 years ~4-8 years ~10-40 years
10. © Kvaerner 2013 12.06.2013
A focused Front End and EPC organisation
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Project management
Analysis
Concept
selection
Concept
development
Definition
Cost estimate
Requirements
Design
elements
Detailed
engineering
Materials
Labour
Sub-
contractors
Construction
management
Construction
Installation
Hook-up
Pre-start up
Onshore
disposal
Concept FEED Engineering Procurement Construction Completion Decommissioning
12. © Kvaerner 2013 12.06.2013
2. And what is Kvaerner Finland Oy
Kvaerner Finland Oy, Ulvila
100% owned subsidiary of Kvaerner
AS
Founded 2001, part of Kvaerner
since 2008, belongs to Contractors
International BA
Turnover 4,35 MEur Y2013
33 Employees
DNV ISO 9001:2008 certified
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13. © Kvaerner 2013 12.06.2013
Finnish Offshore History - Kvaerner Finland background
2000 20081995 2011
Kvaerner
Finland Oy
Company Sale
1995
Company Sale
2000
Corporate Merger
2002
Aker
Offshore Oy
Corporate Demerger
2011
RR Offshore Oy
Company Sale
2008
Corporate Merger
2002
Re-Branding
2008
Spin-Off 2001
Rauma Offshore Contracting
Rauma Offshore Works
Aker Rauma Offshore
Mäntyluoto Works
CSO Aker Rauma Offshore
Mäntyluoto Works
Technip Rauma Offshore
Mäntyluoto Works Technip Offshore Finland
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14. © Kvaerner 2013 12.06.2013
Strategy since April 2012 :
Resource and Service Provider to Kvaerner, Aker and third
party companies
Kvaerner Finland Strategy & key business
Finland
Engineering HUBFinland Resources
Construction
management
Shortage of engineers and project management resources
Promote Finnish potential in Norway
15. 13.06.2014© Kvaerner 201115
Kvaerner Finland services
Own competence and
qualified Finnish network and subcontractors
Construction/Project Management
Procurement & logistics, Construction management, Project planning &
support/administration, incl. experience in Russian projects
Engineering services
Steel structures & Outfitting, Piping:
Engineering, all phases – FEEDs, basic, detail and workshop
engineering
17. Growth potential in 2012
but
Several North Sea projects were lost in 2012/13
17
Topsides
Mariner Daewoo/CB&I
Martin Linge Samsung HI/Technip
Aasta Hansteen Hyundai HI/Technip
Ivar Aasen Semcorp Marine/Mustang
(Gina Krog) Daewoo/AKSO
Jackets
Mariner Dragados/SNC Lavalin
Gina Krog (Dagny) Heerema/SNC Lavalin
Ivar Aasen Saipem
Global competition
represented by Korean
EPC players fastening
grip in the North Sea
Contracts worth ~40
bn NOK went abroad
in 2012
Norwegian contractors
5-40% more expensive
than the Koreans
18. New tender round 2014/2015
Opportunities for Finnish potential
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Project management resources
Engineering resources
Construction management
Project resources
Procurement
Construction – potential for
Finnish yards (modules,
assembly etc.)
Norwegians – busy
Good historical offshore
traditions
19. 19
Cost awareness
- Cut cost level min 15 %
- Develop delivery model – COOEC
Nyhamna modules to be fabricated at COOEC in China (Oct 2013)
Possibility for Finnish services – deliveries – subcontracting – resources
Turnaround
20. Subcontracting opportunities
In a typical EPC project, procurement represents more than 50% of the total
project value
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11 500 tonnes
structure steel
4 900 tonnes
mechanical
equipment
2 500 tonnes pipes
6 800 valves
340 000
metres of cable
installed
25+ nationalities
250 companies
involved
~3 900 000
working hours on site
Total of 3 500
people involved in the
project
Ormen Lange example
Typical procurement
value of NOK 3-4 billion
22. Lessons learnt –
Entering Norwegian Market
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Why Finland?
Existing Offshore tradition
High level education
Flexibility
Firm commitment
Quality, reliability
Skills
Ethics
Stableness
Cost level
23. Promote Finnish potential in Norway
23
Very limited knowledge on the Finnish
potential
Companies struggling with limited marketing
resources
24. Lessons learnt –
Entering Norwegian Market
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Need to do
Customer Focus – know your Client
Sales skills - Service mind-set
Prepare, do the homework
Contact – take actions – fulfil – follow up
> take it to the finish
Make it easy for the Client
Cost competiveness
Korea – Finland – Norway
Competence and Performance
26. © Kvaerner 2013 12.06.2013
Copyright
Copyright of all published material including photographs, drawings and images in this document remains vested in Kvaerner and third party contributors as appropriate.
Accordingly, neither the whole nor any part of this document shall be reproduced in any form nor used in any manner without express prior permission and applicable
acknowledgements. No trademark, copyright or other notice shall be altered or removed from any reproduction.
Disclaimer
This Presentation includes and is based, inter alia, on forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to
differ. These statements and this Presentation are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the
regions and industries that are major markets for Kværner ASA and Kværner ASA’s (including subsidiaries and affiliates) lines of business. These expectations, estimates and
projections are generally identifiable by statements containing words such as “expects”, “believes”, “estimates” or similar expressions. Important factors that could cause actual
results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets
for Kvaerner’s businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange
rates and such other factors as may be discussed from time to time in the Presentation. Although Kværner ASA believes that its expectations and the Presentation are based
upon reasonable assumptions, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in the Presentation. Kværner ASA is
making no representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the Presentation, and neither Kværner ASA nor any of its directors,
officers or employees will have any liability to you or any other persons resulting from your use.
Copyright and disclaimer
Copyright
Copyright of all published material including photographs, drawings and images in this document remains vested in Kvaerner and third party contributors as appropriate.
Accordingly, neither the whole nor any part of this document shall be reproduced in any form nor used in any manner without express prior permission and applicable
acknowledgements. No trademark, copyright or other notice shall be altered or removed from any reproduction.
Disclaimer
This Presentation includes and is based, inter alia, on forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to
differ. These statements and this Presentation are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the
regions and industries that are major markets for Kværner ASA and Kværner ASA’s (including subsidiaries and affiliates) lines of business. These expectations, estimates and
projections are generally identifiable by statements containing words such as “expects”, “believes”, “estimates” or similar expressions. Important factors that could cause actual
results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets
for Kvaerner’s businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange
rates and such other factors as may be discussed from time to time in the Presentation. Although Kværner ASA believes that its expectations and the Presentation are based
upon reasonable assumptions, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in the Presentation. Kværner ASA is
making no representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the Presentation, and neither Kværner ASA nor any of its directors,
officers or employees will have any liability to you or any other persons resulting from your use.
Copyright and disclaimer
26