ProductCamp Boston May 12 2018

1. Toward a
Manifesto

2. @prodculture
Why I Quit My Job
Bruce McCarthy, Founder, Product Culture

3. “You have to understand, we’re just
not trying to be entrepreneurial here.”
Executive to remain nameless

4. @d8a_driven
Bruce McCarthy
Founder, Product Culture
ORACLE
ATG
IMARKET
D&B
NETPROSPEX
NUANCE
LOCALYTICS
SKYHOOK WIRELESS
VISTAPRINT
ZIPCAR
HOBSONS
JOHNSON & JOHNSON
ENERNOC
SCHNEIDER ELECTRIC
ONCAM
EVARIANT
HUAWEI
INTRALINKS
IMOTIONS
ROUNDCORNER
HEALTHWISE
BPMA
PRODUCT MANAGER
DIRECTOR
VP
CHIEF PRODUCT PERSON
PRESIDENT
CEO
STRATEGIC PARTNERSHIPS
ENGINEERING MANAGER
UX DESIGNER
DATA ANALYST
MARKETING
SALES
SCRUM MASTER
ENTERPRISE COACH
STARTUP ADVISOR
TRAINER
AUTHOR
SPEAKER

5. @prodculture
www.productroadmapping.com

6. Product Culture is a growth medium. It is the
name we give to the necessary conditions
for sustained commercial innovation.

7. @prodculture
4 Principles of Product Culture
I need your contribution
• Grab some stickies
• Make notes as we go:
• Examples & counter-examples
• Additions & subtractions
• Alternatives
• Post them under the most relevant
principle on your way out
possible
v

8. @prodculture
Lead
with a vision of human success
Build
small diverse teams
Trust
people to manage their work
Learn
and improve continuously

9. @prodculture
Lead
with a vision of human success
Build
small diverse teams
Trust
people to manage their work
Learn
and improve continuously

12. @prodculture
US Porsche Unit Sales
0
15000
30000
45000
60000
1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016

16. @prodculture
Lead
with a vision of human success
Build
small diverse teams
Trust
people to manage their work
Learn
and improve continuously

20. @prodculture
- Richard J. Hackman, Harvard Business Review
“R&D teams do need an influx of new talent to maintain
creativity and freshness—but only at the rate of one person
every three to four years.
The problem almost always is not that a team gets stale but,
rather, that it doesn’t have the chance to settle in.”

21. @prodculture
- Richard J. Hackman, Harvard Business Review
Every team needs a deviant, someone who says,
“Why are we even doing this at all?”

23. @prodculture
Lead
with a vision of human success
Build
small diverse teams
Trust
people to manage their work
Learn
and improve continuously

24. “Since I do not know how to do that, this meeting is
now adjourned, and you will return at ten o’clock
tomorrow morning and explain your intentions.”
Peter W. Schutz, CEO, Porsche AG 1981-9187

28. @prodculture
Lead
with a vision of human success
Build
small diverse teams
Trust
people to manage their work
Learn
and improve continuously

33. “We haven’t built it yet!”
Ferry Porsche, son of founder Ferdinand Porsche, 1909-1998

36. @prodculture
Lead
with a vision of human success
Build
small diverse teams
Trust
people to manage their work
Learn
and improve continuously

37. ?

40. @prodculture
The hardest thing about technology
is people.

41. Product Culture is about people. Lead them,
build teams, trust them, and help them
learn.

42. @prodculture
4 Principles of Product Culture
I need your contribution
• Grab some stickies
• Make notes as we go:
• Examples & counter-examples
• Additions & subtractions
• Alternatives
• Post them under the most relevant
principle on your way out
possible
v

43. @prodculture
To see the results:
Visit productculture.org
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