ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people.  It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day. Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.  www.ProductCampBoston.org

1. 1Medullan - Confidential 1Medullan - Confidential
Design Discovery Workshops
& How to Run One on a Budget
Jeanine Ledoux, Vasundhara Sridharan, Stephanie Bach

2. 2Medullan - Confidential
Product Camp
Stephanie Bach
Director, UX
Vasundhara Sridharan
Sr UX Researcher
Jeanine LeDoux
Sr UX Researcher
Stephanie has over 16 years of
business and consulting
experience, including internet
strategy and content
management, user experience
strategy and research, as well as
client and project management.
She has worked with companies
like Deloitte, Jenny Craig, FedEx,
Humana, Blue Cross/Blue Shield,
Amazon, Facebook and Wells
Fargo, and is currently the
Director of UX at Medullan.
Vasundhara is an experimental
psychologist with a PhD in
psychology who specializes in
applying psychological principles
of behavior change and practical
experience with mixed-methods
research to developing mHealth
technologies. She is passionate
about providing an empathic
approach to user-centered design
and research. Currently, she is a
Senior UX Researcher for
Medullan.
Jeanine is a User Experience
professional with a background in
biochemistry and clinical nutrition.
Jeanine is passionate about leading
digital transformation in the
healthcare space, leading design
discovery workshops, discussing
UX strategy with stakeholders, and
working with novel technologies to
improve digital health experiences.
She is currently working as a Senior
UX Researcher and Designer for
Medullan

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• Why are we here?
• What is Design Discovery?
• Why Design Discovery?
• Planning Design Discovery Workshops
• Facilitating Design Discovery Workshops
• Workshop Outputs
• Q and A
Today’s Agenda
Product Camp

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What role do you play in your organization?
○ UX/Design/Creative
○ Product Management
○ Development
○ Operational/Leadership/Management
Poll
Product Camp

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Why are we here?
Product Camp

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What is Design Discovery
Product Camp

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Product Camp
“If I had an hour to solve a problem, I’d
spend 55 minutes thinking about the
problem and 5 minutes thinking about
solutions.”
Albert Einstein

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Product Camp

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What is Design Discovery
Diverge Converge
Product Camp

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Benefits of Design Discovery
Product Camp
User
Needs &
Goals
Business
Goals
Problem Space
Opportunities
& Gaps
Vision,
Goals, &
Metrics
Get to
Informed
Ideation
Educate &
Engage
Stakeholders

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Why Design Discovery?
Product Camp
Don’t solve the wrong problem.

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Why Design Discovery?
What went wrong with Hailo’s US product?
• Intense competition (Uber and Lyft) from existing/ well-designed and easily
adoptable apps
• Flawed business model based on realities of London - not US cities

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Plan for some icebreakers and creativity boosters!
Preparing a Design Discovery Workshop
Product Camp

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A set of interactive sessions designed to align all
stakeholders on user and business goals for the project
Design Discovery Workshops
Product Camp
Consider conducting the
workshop remotely to save
time and costs

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1. Bring the people
2. Do your research
3. Come with questions
4. Prep the team
Preparing a Design Discovery Workshop
Product Camp

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A Piece of Wisdom from Vasundhara...
Product Camp

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Sample Workshop Schedule
Product Camp
Time Session Duration
9:00 AM Kickoff & Introductions 30 min
9:30 AM Purpose & Vision 75 min
10:45 AM Break 15 min
11:00 AM Success Metrics 60 min
12:00 PM Lunch 30 min
12:30 PM Needs & Segments 60 min
1:30 PM Journey Mapping 75 min
2:45 PM Break 15 min
3:00 PM Opportunities & Risks 75 min
4:15 PM Voice UI Primer 45 min
5:00 PM Feedback & Close 30 min

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Facilitating a Design Discovery Workshop
Keep participants’ creativity and energy levels up!
1:00
Product Camp

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Facilitating a Design Discovery Workshop
Product Camp
1. Bring the people along
2. Include everyone
3. Redirect, redirect, redirect
4. Create buffers
5. Read your audience

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A(nother) Piece of Wisdom from Vasundhara...
Product Camp

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Additional facilitation tips:
• Combine individual and group
thinking activities
• Thoughtfully arrange groups for
participation and output
Facilitating a Design Discovery Workshop
Product Camp

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Some workshop activities and themes:
● Who is our user?
● What is our user’s experience?
● What problem are we solving?
● How do we define success?
● Where are the opportunities?
● What are our priorities?
● How might we solve this problem?
Facilitating a Design Discovery Workshop
Product Camp

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Case Study
Let’s help parents who commute on bicycles with their children.
Product Camp

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Example Opportunities Activity: SWOT Analysis
Explore and discuss the problem space with participants
Product Camp

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Example Ideation Activity: Crazy 4’s!
Get your participants to start thinking outside the box!
Product Camp

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Your workshop outcomes are only as good as your preparation,
documentation, and follow-up.
• Review key learnings
• Review key decisions
• Plan next steps
Closing Out a Design Discovery Workshop
Product Camp

27. 27Medullan - ConfidentialMedullan - Confidential
jledoux@medullan.com
Thank You
Jeanine Ledoux
Vasundhara Sridharan
Stephanie Bach
vsridharan@medullan.com
sbach@medullan.com