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Engineering Emotions
Customers -> Evangelists
Shobhit Chugh
shobhitchugh at gmail
Slack did a survey - what words do people use to describe
work tools….
https://slack.design/how-slack-blends-productivity-and-delight-4e7c4a35d4fe
...and how they describe social tools
https://slack.design/how-slack-blends-productivity-and-delight-4e7c4a35d4fe
What if we:
Merged the two worlds?
What to remember?
1. Delight = exceed expectations
2. Potential to add delight everywhere
3. Small wins can deliver big results
Over-deliver when it matters
Over-deliver when it matters
How do we do it?
1. Delight = exceed expectations
2. Potential to add delight everywhere
3. Small wins can deliver big results
Onboarding
Zero states
Motivations
Completing work
Milestone / Celebratory point
When to
add delight?
Answers:
“Waiting...”
Inbox:
“Inbox Zero”
Crashlytics:
“No issues”
Within Fabric
Problem:
“How can we make a daily summary
email for your app that’s
worth reading?”
Solution: Add delight!
Is this delight a
“tweetable
moment?”
Daily summary tweets
Conversational delight
How do we do it?
1. Delight = exceed expectations
2. Potential to add delight everywhere
3. Small wins can deliver big results
The “closed issue stamp”
The idea might seem crazy at first...
...but it set us apart!
Leading to
Challenge
“How can you engineer an emotion in
your product today?”
Engineering Emotions
Customers -> Evangelists
Shobhit Chugh
shobhitchugh@gmail.com

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193 engineering emotions (shobhit chugh)