1. Cohort
Analysis
david.neale@moxy.com.au
www.moxy.com.au

5. Why should product
owners care?

7. Value
per
Month
$
Jan Feb Mar Apr May Jun Jul
Value per Month contributed by
users acquired in January
Month
Stabilizing
after 4
months

8. Value
per
Month
$
Jan Feb Mar Apr May Jun Jul
Value per Month contributed by
users acquired in January
Month
Life time
value of
customer

9. Life Time Value
>
Cost of Acquisition

10. Build
Measure
Learn

11. david.neale@moxy.com.au
www.moxy.com.au