Make your best roadmap ever

1. Make Your Best
Roadmap Ever
Latif Nanji, Co-founder, CEO
latif@roadmunk.com

2. What is a Roadmap?
• Early Stage Product – It is a list of prioritized features
• Mid Stage Product (> 1 year) – Output of strategic
goals and initiatives across teams to complete them
• Mature Product – Alignment of internal and external
stakeholders on a strategic plan
Medium for Discussion!

3. A Mature Product’s Roadmap
• Engineering – What’s next
• Marketing – Campaigns
• Sales – Enablement
• Senior Leadership – Budget, resources
Internal Alignment
External Alignment
• Customers – Buy, stay
• Partners - Alignment
• Market Influencers – Public relations, analysts, validation

4. So What Could Possibly Go Wrong
• Roadmap data collection
• Matching strategy / goals (high level)
• Visualization, presentation and pivots of roadmap
• Communication & collaboration
• Alignment & buy-in with stakeholders
• Missing deadlines
• What’s the status?

5. Roadmap Data Management
What’s available?
Tools Data
• Unstructured -
>Structured
• Central repo for CRM,
Support, executives
• Consistent language.
Problem states (I don’t
care about your
solutions).
• Identify champions for
PM
Gut
What’s likely? What scales?
(Vision,
Kano…)
• Support tool must tag
everything. Bugs, UX,
help center sol’n,
marketing communicate.
• Users conversations
will help illustrate
market impact
• Segmentation for
scale using Kano

6. Kano Roadmap

7. So What Could Possibly Go Wrong
• Roadmap data collection
• Matching Strategy / Goals (high level)
• Visualization, presentation and pivots of roadmap
• Communication & Collaboration
• Alignment & buy-in with stakeholders
• Missing deadlines
• What’s the status?

8. Match Strategy / Goals with Roadmap
1. Building our a strategy roadmap (set up a base)
2. Then get your teams to make their picks (limit to 1-3)
3. Get executive buy-in on strategy roadmap
4. THEN create roadmaps for each of the domains
Process

9. Matching Strategy / Goals with Roadmap

10. Marketing Plan

11. So What Could Possibly Go Wrong
• Roadmap data collection
• Matching Strategy / Goals (high level)
• Visualization, presentation and pivots of roadmap
• Communication & Collaboration
• Alignment & buy-in with stakeholders
• Missing deadlines
• What’s the status?

12. Visualization and Presentation
• Culturally-driven
• Timeline vs. Swimlane (Dates vs. Non Dates) – 50/50. Use
a combination when possible.
• Kano for sales
• Using only two status when possible;
(undecided vs. decided for executives)
• Pivot YOUR DATA (by owner, by product, by t-shirt size)

13. Visualization and Presentation
Fin!
latif@roadmunk.com
@roadmunkapp