YOUR Roadmap: Developing a career plan (Product Management)
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YOUR Roadmap: Developing a career plan – Steve Gaylor, Pragmatic Marketing Plan your career, don’t let your career path be an accident. New to Product Management and Marketing? Want to break in? Learn the role, the trends and the approach of creating a career plan. Here is the fact: Product Management and marketing continues to evolve and represents a growing population of professionals who want to better understand their roles and career paths. This session will look at responsibilities, roles, trends and career opportunities for Product Managers.
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YOUR Roadmap: Developing a career plan (Product Management)
- 1. www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor
- 2. Demographics
- 3. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 4. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 5. The Role
- 6. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey Top Strengths
- 7. A Seat at the Table Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 10. 256 Unique Titles Most Respondents Managed or Worked on Three Products Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 11. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
- 12. Activities?
- 13. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 14. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 15. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 16. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 17. what do you want to know more about? “market research techniques” “Motivating sales reps” “My customers and their customers” “how to measure marketing success” “Finance (yuck!)” “My competition” Source: 2010-2011 Pragmatic Marketing Annual Survey
- 19. Compensation Drivers Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 20. Education and Expeience Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 21. Direct Reports Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 22. Location, Location, Location Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 23. By Role Source: 2010-2011 Pragmatic Marketing Annual Survey Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager $96,470 Product Owner $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757
- 24. By Experience Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey
- 25. Where Are You Going?
- 26. …mobile workforce… Source: 2011-2012 Pragmatic Marketing Annual Survey
- 27. What has Changed? Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 28. Executive 2010-2011 Annual Survey Director AGE: 42 EXPERIENCE: 5-10 Yrs AGE: 44 EXPERIENCE: 10+ Yrs Career Path Profiles 39 yrs old EXPERIENCE: 3-10 Yrs xManagers
- 29. What is Your Path?
- 33. What are your strengths?1 What are your soft spots?2 What do you enjoy?3 Where do you want to go?4
- 34. So what’s your plan?
- 35. www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor