25 ways to Distinguish Yourself - Presentation by Raj Setty

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ProductNation/iSPIRT

Business

Being
Diﬀerent!

Presented
by:

Rajesh
Se1y
President,
Foresight
Plus,
LLC

Saturday, November 10, 12

BEING Different!

2
Saturday, November 10, 12

2005
Manifesto: 25 Ways to
Distinguish Yourself

Ranked #5 at
ChangeThis.com

75,000+ Downloads
and Growing!

Saturday, November 10, 12

Beep Beep. No Deal. Beep Beep.

4
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Being part of commodity crowd
generally erodes your value.

Saturday, November 10, 12

Being part of commodity crowd
generally erodes your value.
YOU

Saturday, November 10, 12

Distinguishing yourself
may give you a premium.

Saturday, November 10, 12

Distinguishing yourself
may give you a premium.
YOU

Saturday, November 10, 12

Hundreds of Brands.Hundreds of Stories.

Saturday, November 10, 12

Need cars for a short duration? Rent.

Saturday, November 10, 12

Cars where and when you need them?

Saturday, November 10, 12

Why rent from a company?

Saturday, November 10, 12

You want a driver too?

Saturday, November 10, 12

Why not tap into the community?

Saturday, November 10, 12

The Common Factor?

13
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The Common Factor?

Start with a different

worldview

13
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Has anything (really) changed?

14
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Has anything (really) changed?

Barrier to Entry

Average Cost
Barrier to Attention

Yesterday

14
Saturday, November 10, 12

14
Saturday, November 10, 12
Barrier to Entry

Barrier to Attention
Average Cost

Yesterday
Barrier to Entry

Barrier to Attention
Average Cost
Today
Has anything (really) changed?

1. (Really) Decide to be different

15
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The Stress and the Straddle

16
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Don’t be foolish!

If it could be done,
It’s plain crazy...
someone else would
have done it.

Hmm... really?
It just doesn’t look
right.

I know there is something
wrong here. I just can’t
pinpoint it.

Saturday, November 10, 12

2. Don’t forget to create meaning

Saturday, November 10, 12

LOWEST
PRICE
GUARANTEE

Saturday, November 10, 12

You may like to add features. But..

Saturday, November 10, 12

Photo courtesy: Batang_Igat on Flickr
Saturday, November 10, 12

Photo courtesy: Rudy Malmquist on Flickr
Saturday, November 10, 12

Sep 2011: 5M members and growing

Saturday, November 10, 12

Nokia: Selling 250M phones in record time?

Saturday, November 10, 12

Nokia: Selling 250M phones in record time?
‣ Community Features
• Multiple Contact Lists
• Set Time Limits per Call

Saturday, November 10, 12

Nokia: Selling 250M phones in record time?
‣ Community Features
• Multiple Contact Lists
• Set Time Limits per Call

‣ Features Just Right for the Segment
• Screen Prompts in 70 languages
• Built-in Flashlight
• Alarm
• Radio

Saturday, November 10, 12

3. Tell a good story

Saturday, November 10, 12

Some help from
George Clooney

29
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Or, some help from
Zhang Ziyi

30
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Or, from
Leonardo DiCaprio

31
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Or, from
Leonardo DiCaprio

Please Note the
Fallback Story!!!
31
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Question for you:
Have you ever worn a
real watch?

32
Saturday, November 10, 12

You never actually own a Patek Phillippe.
You merely look after it for the next generation.

33
Saturday, November 10, 12

Courtesy: Changing Hands Bookstore
Saturday, November 10, 12

Stephen King Collection

Courtesy: Changing Hands Bookstore
Saturday, November 10, 12

Accomplishments ALWAYS tell a great story

Saturday, November 10, 12

CHANGI.World’s most awarded airport

Saturday, November 10, 12

4. Live up to the story

Saturday, November 10, 12

Selling shoes online?

Saturday, November 10, 12

Perception

Story

Saturday, November 10, 12

Perception

Story

People

Saturday, November 10, 12

Perception

Story

People

Structure

Saturday, November 10, 12

Perception

Story

People
Structure

Vision and Values

Saturday, November 10, 12

Perception

Story

People
Structure

Vision and Values

Leadership

Saturday, November 10, 12

The Big Question: Does the difference move the needle?

Saturday, November 10, 12

The Litmus Test

Your Elevator Pitch

Saturday, November 10, 12

The Litmus Test

Your Elevator Pitch

Sorry, what were you
saying?

Saturday, November 10, 12

The Litmus Test

Your Elevator Pitch

Interesting...

Sorry, what were you
saying?

Saturday, November 10, 12

The Litmus Test

Your Elevator Pitch
Tell me more...

Interesting...

Sorry, what were you
saying?

Saturday, November 10, 12

The Litmus Test

Now, how do you do that?

Your Elevator Pitch
Tell me more...

Interesting...

Sorry, what were you
saying?

Saturday, November 10, 12

The Litmus Test
Cool. Is nobody else doing
that already?

Now, how do you do that?

Your Elevator Pitch
Tell me more...

Interesting...

Sorry, what were you
saying?

Saturday, November 10, 12

The Litmus Test
Cool. Is nobody else doing
that already?

Now, how do you do that?

Effectiveness
Your Elevator Pitch
Tell me more...

Interesting...

Sorry, what were you
saying?

Saturday, November 10, 12

The Evergreen Insight

Saturday, November 10, 12

The Evergreen Insight

“When deciding among opportunities,
choose the most difficult path”
Buddhist Quote

Saturday, November 10, 12

Thank
you
www.rajeshse0y.com/blog

Saturday, November 10, 12

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25 ways to Distinguish Yourself - Presentation by Raj Setty

1. Being Diﬀerent! Presented by: Rajesh Se1y President, Foresight Plus, LLC Saturday, November 10, 12

2. BEING Different! 2 Saturday, November 10, 12

3. 2005 Manifesto: 25 Ways to Distinguish Yourself Ranked #5 at ChangeThis.com 75,000+ Downloads and Growing! Saturday, November 10, 12

4. 4 Saturday, November 10, 12

5. Beep Beep. No Deal. Beep Beep. 4 Saturday, November 10, 12

6. Being part of commodity crowd generally erodes your value. Saturday, November 10, 12

7. Being part of commodity crowd generally erodes your value. YOU Saturday, November 10, 12

8. Being part of commodity crowd generally erodes your value. Saturday, November 10, 12

9. Being part of commodity crowd generally erodes your value. YOU Saturday, November 10, 12

10. Distinguishing yourself may give you a premium. Saturday, November 10, 12

11. Distinguishing yourself may give you a premium. YOU Saturday, November 10, 12

12. Saturday, November 10, 12

13. Hundreds of Brands.Hundreds of Stories. Saturday, November 10, 12

14. Saturday, November 10, 12

15. Need cars for a short duration? Rent. Saturday, November 10, 12

16. Need cars for a short duration? Rent. Saturday, November 10, 12

17. Saturday, November 10, 12

18. Cars where and when you need them? Saturday, November 10, 12

19. Saturday, November 10, 12

20. Why rent from a company? Saturday, November 10, 12

21. Saturday, November 10, 12

22. You want a driver too? Saturday, November 10, 12

23. Saturday, November 10, 12

24. Why not tap into the community? Saturday, November 10, 12

25. The Common Factor? 13 Saturday, November 10, 12

26. The Common Factor? Start with a different worldview 13 Saturday, November 10, 12

27. Has anything (really) changed? 14 Saturday, November 10, 12

28. Has anything (really) changed? Barrier to Entry Average Cost Barrier to Attention Yesterday 14 Saturday, November 10, 12

29. 14 Saturday, November 10, 12 Barrier to Entry Barrier to Attention Average Cost Yesterday Barrier to Entry Barrier to Attention Average Cost Today Has anything (really) changed?

30. 14 Saturday, November 10, 12 Barrier to Entry Barrier to Attention Average Cost Yesterday Barrier to Entry Barrier to Attention Average Cost Today Has anything (really) changed?

31. 1. (Really) Decide to be different 15 Saturday, November 10, 12

32. The Stress and the Straddle 16 Saturday, November 10, 12

33. The Stress and the Straddle 16 Saturday, November 10, 12

34. The Stress and the Straddle 16 Saturday, November 10, 12

35. 17 Saturday, November 10, 12

36. Saturday, November 10, 12

37. Don’t be foolish! If it could be done, It’s plain crazy... someone else would have done it. Hmm... really? It just doesn’t look right. I know there is something wrong here. I just can’t pinpoint it. Saturday, November 10, 12

38. Don’t be foolish! If it could be done, It’s plain crazy... someone else would have done it. Hmm... really? It just doesn’t look right. I know there is something wrong here. I just can’t pinpoint it. Oversupply of doubt. Saturday, November 10, 12

39. 2. Don’t forget to create meaning Saturday, November 10, 12

40. LOWEST PRICE GUARANTEE Saturday, November 10, 12

41. Saturday, November 10, 12

42. You may like to add features. But.. Saturday, November 10, 12

43. Photo courtesy: Batang_Igat on Flickr Saturday, November 10, 12

44. Photo courtesy: Rudy Malmquist on Flickr Saturday, November 10, 12

45. Saturday, November 10, 12

46. Sep 2011: 5M members and growing Saturday, November 10, 12

47. Saturday, November 10, 12

48. Saturday, November 10, 12

49. Saturday, November 10, 12

50. Nokia: Selling 250M phones in record time? Saturday, November 10, 12

51. Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call Saturday, November 10, 12

52. Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call ‣ Features Just Right for the Segment • Screen Prompts in 70 languages • Built-in Flashlight • Alarm • Radio Saturday, November 10, 12

53. Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call ‣ Features Just Right for the Segment • Screen Prompts in 70 languages • Built-in Flashlight • Alarm • Radio ‣ Priced Right (Rs.2000) Saturday, November 10, 12

54. Nokia: Selling 250M phones in record time? ‣ Community Features • Multiple Contact Lists • Set Time Limits per Call ‣ Features Just Right for the Segment • Screen Prompts in 70 languages • Built-in Flashlight • Alarm Keyword: Empathy • Radio ‣ Priced Right (Rs.2000) Saturday, November 10, 12

55. 3. Tell a good story Saturday, November 10, 12

56. Some help from George Clooney 29 Saturday, November 10, 12

57. Or, some help from Zhang Ziyi 30 Saturday, November 10, 12

58. Or, from Leonardo DiCaprio 31 Saturday, November 10, 12

59. Or, from Leonardo DiCaprio Please Note the Fallback Story!!! 31 Saturday, November 10, 12

60. Question for you: Have you ever worn a real watch? 32 Saturday, November 10, 12

61. 33 Saturday, November 10, 12

62. You never actually own a Patek Phillippe. You merely look after it for the next generation. 33 Saturday, November 10, 12

63. Courtesy: Changing Hands Bookstore Saturday, November 10, 12

64. Stephen King Collection Courtesy: Changing Hands Bookstore Saturday, November 10, 12

65. Accomplishments ALWAYS tell a great story Saturday, November 10, 12

66. Saturday, November 10, 12

67. CHANGI.World’s most awarded airport Saturday, November 10, 12

68. 4. Live up to the story Saturday, November 10, 12

69. Saturday, November 10, 12

70. Selling shoes online? Saturday, November 10, 12

71. Selling shoes online? Saturday, November 10, 12

72. Perception Saturday, November 10, 12

73. Perception Story Saturday, November 10, 12

74. Perception Story People Saturday, November 10, 12

75. Perception Story People Structure Saturday, November 10, 12

76. Perception Story People Structure Vision and Values Saturday, November 10, 12

77. Perception Story People Structure Vision and Values Leadership Saturday, November 10, 12

78. Saturday, November 10, 12

79. The Big Question: Does the difference move the needle? Saturday, November 10, 12

80. The Litmus Test Your Elevator Pitch Saturday, November 10, 12

81. The Litmus Test Your Elevator Pitch Sorry, what were you saying? Saturday, November 10, 12

82. The Litmus Test Your Elevator Pitch Interesting... Sorry, what were you saying? Saturday, November 10, 12

83. The Litmus Test Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying? Saturday, November 10, 12

84. The Litmus Test Now, how do you do that? Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying? Saturday, November 10, 12

85. The Litmus Test Cool. Is nobody else doing that already? Now, how do you do that? Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying? Saturday, November 10, 12

86. The Litmus Test Cool. Is nobody else doing that already? Now, how do you do that? Effectiveness Your Elevator Pitch Tell me more... Interesting... Sorry, what were you saying? Saturday, November 10, 12

87. The Evergreen Insight Saturday, November 10, 12

88. The Evergreen Insight “When deciding among opportunities, choose the most difficult path” Buddhist Quote Saturday, November 10, 12

89. Thank you www.rajeshse0y.com/blog Saturday, November 10, 12

25 ways to Distinguish Yourself - Presentation by Raj Setty

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