How to Prioritize Product Features - ProductPlan | ProductCamp SoCal 2014

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Prioritization is a hot topic for product managers especially for those doing next year's product planning. Even the most seasoned PM struggles with determining which features and initiatives to put on the product roadmap. With so many opportunities competing for scarce resources, how to decide? With that in mind, I conducted a session at ProductCamp SoCal last month about different ways to approach product prioritization. Some of the best practice techniques are built in to ProductPlan (http://www.productplan.com). Whether you are developing a new product or maintaining an existing product here are 7 different techniques you can use to determine the best initiatives.

Logiciels

How to Prioritize
Your Product Initiatives
Jim Semick
Conducted at ProductCamp SoCal - November 15, 2014

So many opportunities.
How do you decide the
right ones for your
product roadmap?

Let’s Discuss
Aligning strategy with goals
Common prioritization techniques
How to get stakeholder buy-in
What we learned after interviewing
dozens of product managers.
Tips and more group discussion

Have You Seen These
Challenges?
Prioritizing details, not the big picture
Priorities not tied to strategic goals
Priorities driven by execs not customers
Priorities determined by sales prospects
Stakeholders question priorities
Too much subjectivity

Before You Start
• Think high level and categorize
– Strategic initiatives/goals (growth, satisfaction,
competition, etc.)
– Product line or category
– Type (new feature, maintenance, UX, etc.)
• Group smaller initiatives into themes
• Bring customer evidence to the table
• Understand customer value & rough cost

The technique you choose is not
as important as…
…the conversation about priorities
…agreement on the criteria
…your product management skills
…helping others arrive at the same
conclusion based on evidence

Value Versus Complexity
Quadrant
Complexity / Effort
Business
Value
High
High
Low
1 2
?

Product Function
Customer
Delight
High
Fully Implemented
Low
Absent
Basic (threshold) Features
Performance
Excitement Features
Kano Model
Customer Delight versus Product Function

Other Techniques
• Buy a Feature
• Opportunity Scoring
– Importance vs satisfaction
• Affinity Grouping (super fun)
– Opportunities on sticky notes
– Group similar items
– Vote & Rank
• Story Mapping

Getting Executive Buy-In
• Be transparent with execs about your
process - involve them
• Get agreement up front on framework
and goals to use for prioritization
• Involve multiple stakeholders to get
different viewpoints on prioritization

www.productplan.com
Thank You!
Sign up for a free 30 day trial

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ADR, or Architecture Decision Record, is a valuable tool in software development for several reasons. It provides a centralized location for documenting and tracking architectural decisions, aiding both current and future team members. ADRs enhance communication among team members by documenting the rationale behind architectural decisions, especially beneficial during onboarding of new team members or when revisiting decisions. They serve as a knowledge base, enabling teams to learn from past decisions and refine their decision-making process. Additionally, ADRs contribute to transparency by helping stakeholders understand the reasons behind specific architectural choices. As with any other tool or process, introducing them into an organization can face several obstacles, and overcoming these challenges is crucial for successful implementation. In this talk I go through some common problems and our way of solving them.

Architecture decision records - How not to get lost in the past

Papp Krisztián

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HimanshiGarg82

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