This document discusses building a product from concept to market in 180 days. It emphasizes focusing on the main problem and user personas, thinking through iterations of drawing and design. The first version of the product was a closed beta, and the team has since evolved the product based on feedback. The presentation warns against "product creep" and keeping development focused and manageable. It notes NomNom has engaged beta users that provide ongoing feedback to improve the application before its full launch.

1. From Story to Product in 180
days
Diogo Teles - @diogocteles
Head of Product
/

2. / 2
Faber Ventures
/
From concept, to market, to scale.

3. Ideas Stories
/ 3
/
We value stories over Ideas

4. / 4

5. / 5
/
The first slide. ( Logo from Archify )

6. / 6

7. / 7
From story to product

8. / 8
Focus on the main problem
and the right personas
/
“Valuable customer feedback is locked and fragmented
in different systems and in different teams.”
+
Sharing customer feedback with multiple teams is a
manual and inefficient process.

9. / 9
(1) a swiss army knife is a collection of marginally useful
tools, who’s only real utility is that they’re cheap and easy
to carry around.
(2) a scalpel is a single purpose tool that’s easy to
create, easy to test, easy to explain, easy to adopt and
it’s very, very clear what it does.
OR
Des Traynor - Intercom

10. / 10
Think, draw and iterate
/
“This is the best piece of feedback we’ve got so far and
it’s four pages long”
Sofia Quintero

11. / 11

12. / 12

13. / 13

14. / 14
The first version. Closed Beta
/
“Oh I get by with a little help from my friends.”
The Beatles

15. / 15

16. / 16
Copyright © Faber Ventures - Confidential
Product creep.
Avoid at all costs
/
Users get confused, product development becomes
unmanageable and you amass huge technical debt.

17. / 17
Copyright © Faber Ventures - Confidential

18. / 18
We’ve changed the way we build
our roadmap
/
“ Forget about features, think about problems “
Jared Spool

19. / 19

20. / 20

21. / 21
NomNom has some amazing beta users.
The application is continuously evolving through good
and bad feedback
AND
The team is now graduating from Techstars London and
the product will be soon ready for full launch
AND

22. / 22

23. / 23
Copyright © Faber Ventures - Confidential
Thank you
/
@diogocteles