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Finding The Balance Between
Anticipation and Automation In
Design
@sarahdoody
SARAH DOODY
Productized Conference,
November 2019
CLOSE YOUR EYES
@sarahdoody PHOTO: AP / Mark Humphrey
@sarahdoody
If you won the lottery,

would you quit your day job?
@sarahdoody
51%
KEEP
JOB
49%
LEAVE
JOB 3372 people across industries and company sizes
CONDUCTED BY CAREER BUILDER (JUNE 2014)
@sarahdoody
Why would 51% of people
stay employed?
51%
KEEP
JOB
49%
LEAVE
JOB
(after winning the lottery)
20 40 60 80
77%I’d be bored if I didn’t work.
My work gives me purpose
and accomplishment.
76%
42%
23%
I want financial security aside
from the winnings.
I would miss my co-workers.
⏳
🏅
💸
🖐
@sarahdoody
Work is one (of many) sources
of fulfillment in life.
@sarahdoody
#SMONDAY
“That moment when Sunday stops feeling like a
Sunday and the anxiety of Monday kicks in.”
@sarahdoody
PARADOX OF WORK
THE EXPERIENCE STUDY: ONE WEEK
7 Beeps
Per Day
Experience
Questionnaire
400 People
Work Time
Leisure Time
😀
😞
😐
“
”- NICHOLAS CARR
The Glass Cage
People were happier and felt more
fulfilled by what they were doing while
at work than during leisure hours.
@sarahdoody
But, it’s not the job that makes us
happy …
It’s that our jobs create an
environment for flow.
@sarahdoody
Dorsolateral prefrontal
cortex self
m
onitoring
This part of the brain
controls self monitoring:
• Voice of doubt
• Defeatist nag
• Inner critic. American Brain
Stimulation Clinic
@sarahdoody
In a flow state …
The self-monitoring part of the
brain is significantly decreased.
• Liberation
• No hesitation
• Higher creativity
• Less fear of risk
And flow leads to:
self
m
onitoring
American Brain
Stimulation Clinic
@sarahdoody
Flow happens
more at work
Our leisure time
has less flow
Happiest in a
state of FLOW
That was a lot … let’s recap
@sarahdoody
We can’t discuss work

and fulfillment without considering
a key question …
@sarahdoody
What happens when
robots take our jobs? 🤖
@sarahdoody
Will the roles of Product
Designer or UX Designer ever
go away?
Enter your job
graphic designer
anthropologists
software developer
graphic designer 8%
anthropologists 0.8%
software developer 13%
@sarahdoody
Technology is changing how we
work and live …
@sarahdoody
@sarahdoody
Two ideas that are making our
lives less human and more
computed …
@sarahdoody
Anticipatory
Design
Automated
Design
@sarahdoody
Predicting people’s needs & giving them the
right information at exactly the right time.
Anticipatory Design
@sarahdoody
Making decisions and taking action on behalf
of people, without their input.
Automated Design
@sarahdoody
If you’re not anticipating people’s
needs, then you’re not doing UX.
@sarahdoody
Discover Take Action Understand
Exactly what they want
before they knew they
needed it.
Provide suggested
actions based on the
situation.
Deliver insights or
interpret information
rather than just display it.
In the future, design
will sweat the small
stuff.
“
AARON SHAPIRO
CEO of HUGE
@sarahdoody
Life is not made easier by
anticipatory design because we’re
still forced to make a decision.
“
”AARON SHAPIRO
CEO of HUGE
@sarahdoody
1 - 17 of 397 results

for Health & Household:
“laundry detergent pods”
@sarahdoody
@sarahdoody
@sarahdoody
@sarahdoody
Decision Fatigue
What is a key driver of our persistent
state of overwhelm?
@sarahdoody
35,000
decisions per day
@sarahdoody
3:18 hours
mobile screen time daily
Source: GlobalWebIndex (GWI) 2019 “Digital vs Traditional Media Consumption”
@sarahdoody
2:22 hours
social & messaging daily
Source: GlobalWebIndex (GWI) 2019 “Digital vs Traditional Media Consumption”
Average mobile usage from cradle to grave
8 years
mobile screen time
@sarahdoody
What can save us from
decision fatigue?
@sarahdoody
The Next Big Thing In Design, Less Choice
Fast Company
Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made – it
happens automatically and without user input.
“
”
@sarahdoody
The Next Big Thing In Design, Less Choice
Fast Company
Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made – it
happens automatically and without user input.
“
”
@sarahdoody
The Next Big Thing In Design, Less Choice
Fast Company
Decisions are made and executed on behalf of the user.
The goal is not to help the user make a decision, but to
create an ecosystem where a decision is never made – it
happens automatically and without user input.
“
”
@sarahdoody
Anticipating
Needs
Automating
Decisions
@sarahdoody
6:30 AM 11:00 PM8:30 AM 5:00 PM
rise & shine out for the day welcome home sweet dreams
@sarahdoody
@sarahdoody
All of these examples of
automation are great but …
@sarahdoody
Cautions For Automation
3 ideas to consider as we create
products in the future.
@sarahdoody
What happens when anticipation
is inaccurate or automation fails?
01: ACCURACY
@sarahdoody
01
@sarahdoody
Pilots are at
the controls for:
TAKEOFF LANDING
1.5 MIN 1.5 MIN
3 MINUTES
@sarahdoody
Pilot error was involved in two-thirds of all
crashes from 2000 - 2010.
RIO DE JANERIO
PARIS
FLIGHT 447
RIO DE JANERIO
PARIS
“The loss of coordination …

in managing the surprise of the
autopilot disconnection, led quickly
to the loss of cognitive control

of the situation, and loss of
physical control of the airplane.
@sarahdoody
If automation fails, can the user
easily step in and course
correct?
@sarahdoody
01: ACCURACY 02: INNOVATION
Where will new ideas come
from? And who will play the role
of observer?
@sarahdoody
@sarahdoody
@sarahdoody
It takes weeks to re-program and re-
position robots, but humans can
change a production line in a
weekend.
@sarahdoody
Machines can do things over and
over. People can do things over
and better.
@sarahdoody
01: ACCURACY 02: INNOVATION 03: HUMAN EXPERIENCE
What will become of human
experience?
@sarahdoody
We find satisfaction in the struggle as
we seek to solve problems and
overcome challenges.
@sarahdoody
03
source of fulfillment?
@sarahdoody
03
What will we do with all the free
time we’ll have?
@sarahdoody
Will anticipatory design and
automation rob us of fulfillment?
@sarahdoody
3 Design Principles
Considerations as you weigh the line
between anticipatory design & automation.
@sarahdoody
01: TRANSPARENCY
Allow people to easily

take back control and reverse
decisions.
@sarahdoody
People are skeptical of algorithms. 

Make curation human and aim for
quality not quantity.
01: TRANSPARENCY 02: CURATION
@sarahdoody
01: TRANSPARENCY 02: CURATION 03: TRUST
Create a system of give and take
that builds trust with every input
and action.
@sarahdoody
TRANSPARENCY CURATION TRUST
@sarahdoody
Anticipating
Needs
Automating
Decisions
@sarahdoody
Ask yourself … “Am I doing this
based on necessity or novelty?”
@sarahdoody
@sarahdoody
We have a responsibility to solve
problems …
@sarahdoody
but also not to create
bigger ones.
We have a responsibility to solve
problems …
Thank you!
hello@sarahdoody.com
@sarahdoody
www.sarahdoody.com

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Sarah Doody "Anticipatory Design & The Future of Experience" Productized19